Daniel Sweeney

Daniel Sweeney Email and Phone Number

Marketing and Customer Success Business Analyst @
Daniel Sweeney's Location
Watford, England, United Kingdom, United Kingdom
About Daniel Sweeney

A Business & Commercial Analyst with over 15 years experience with a track record of performing complex macro and micro level analysis to aid strategic business decision making and drive revenue, cost efficiency & profit. Key strengths include: CRM data migrations, co-leading large scale national marketing projects; interfacing with and managing key stake-holders & information owners to collate large data sets; performing detailed analysis of SKUs on a category, outlet or regional basis to ensure pricing & POS merchandising is aligned with individual market / consumer needs; and developing IT capability to ensure the accuracy / integrity of data and producing a wide range of key trading reports for management level decision making.

Daniel Sweeney's Current Company Details
PepperHQ

Pepperhq

Marketing and Customer Success Business Analyst
Daniel Sweeney Work Experience Details
  • Pepperhq
    Marketing And Customer Success Business Analyst
    Pepperhq Jan 2022 - Present
    London, England, United Kingdom
    Tasked with reviewing current business reporting and data management practices and leading change in order to increase efficiently and accuracy and reduced time spend by departments on reporting & data managementResponsible for running business and management reportso Sales & Business Metric Trackero Marketing & Customer Successo Sales ROI (Return on Investment) Forecastingo Churn and MRR (Monthly Recurring Revenue)o Investor Reportso Payment Processer (Stripe)… Show more Tasked with reviewing current business reporting and data management practices and leading change in order to increase efficiently and accuracy and reduced time spend by departments on reporting & data managementResponsible for running business and management reportso Sales & Business Metric Trackero Marketing & Customer Successo Sales ROI (Return on Investment) Forecastingo Churn and MRR (Monthly Recurring Revenue)o Investor Reportso Payment Processer (Stripe) Transaction Forecasting & TrackerManagement of HubSpot databaseo Data migration from the business's current PipeDrive to the new HubSpot systemo Cleaned up current data to be within standard speciation's in order to run business reporto Import sales leads and running of sales forecasting for the financial yearUploading new menu nutritional & allergen data into clients app portal for menu changes Show less
  • Jd Wetherspoon
    Pricing Database Manager
    Jd Wetherspoon Sep 2010 - Dec 2021
    Watford, United Kingdom
    Officially entitled Marketing Database Manager, this is a Commercial Analyst position, responsible for performing high level analysis on commercial performance to aid business decision making.Analysis is often done on a per SKU, per outlet, per region or per category basis; and pricing recommendations are provided based on consumer trends and individual demographics.Co-lead the delivery of marketing projects such as major product promotions and changes to POS collateral. Co-led… Show more Officially entitled Marketing Database Manager, this is a Commercial Analyst position, responsible for performing high level analysis on commercial performance to aid business decision making.Analysis is often done on a per SKU, per outlet, per region or per category basis; and pricing recommendations are provided based on consumer trends and individual demographics.Co-lead the delivery of marketing projects such as major product promotions and changes to POS collateral. Co-led national campaigns on over 20 occasions.Develop data collection strategy, liaise with data owners across the organisation, collate large data sets and use advanced Excel and other systems to analyse sales performance.Lead the development of reporting capability, working with IT teams to standardise and improve reporting and general system performance. This has in particular, significantly improved the accuracy of price changes that are fed into the company’s EPOS system.Manage relationships with print suppliers and manage critical path to ensure marketing collateral is produced and distributed to outlets within project timelines.Manage POS print quantity, analyse usage rates and print quantity per SKU, per outlet line in order to ensure maximum effectiveness of spendRaise invoices and goods receipt Marketing purchase orders within SAP softwareCollaborate with Area Managers, General Managers and Marketing Managers to discuss marketing plans (price related) to maximise sales in individual sites and / or regions Show less
  • People Tree
    Assistant Merchandiser
    People Tree Oct 2009 - Sep 2010
    London, United Kingdom
    Reporting to the Merchandiser, responsible for ensuring the company has a seamless supply chain from manufacturer to market for approx 300 retail SKUs, providing input into product lines / ranges to maximise sales and profitability.Liaise with producers in India, Bangladesh and Nepal to manage the timely dispatch of goods to ensure stock levels are commensurate with sales forecasts.Set up and maintain import schedules and produce delivery schedule report for distribution… Show more Reporting to the Merchandiser, responsible for ensuring the company has a seamless supply chain from manufacturer to market for approx 300 retail SKUs, providing input into product lines / ranges to maximise sales and profitability.Liaise with producers in India, Bangladesh and Nepal to manage the timely dispatch of goods to ensure stock levels are commensurate with sales forecasts.Set up and maintain import schedules and produce delivery schedule report for distribution throughout departments. Ensure all legal documentation reaches shipping agent in a timely manner to ensure seamless supply chain. Responsible for planning, actioning and monitoring stock allocations.Play a key role in end of year warehouse stock take / financial audit and ensure all records are accurately recorded on the company’s warehouse management system (SAP).Liaise with Warehouse Account Manager to monitor performance across key activities including intake, order tracking, returns and order forecasting for staffing levels.Collaborate with mail order, wholesale, marketing and buying / design teams to meet sales targets and deliver drop deadlines.Produce weekly, seasonal and ad hoc reports and perform detailed analysis including size analysis for buy ratios for new ranges. Plan and co-ordinate markdown stock for sale periods.Responsible for managing and training a Merchandising Intern. Show less
  • River Island
    Merchandise Allocator
    River Island Apr 2008 - Oct 2009
    London, United Kingdom
    Reporting to the Men’s Footwear Merchandiser, responsible for managing 180 Retail SKUs for distribution to 250 UK stores and 30 International stores in accordance with store categorisation programmes.Key deliverables focus on: defining added value products; monitoring market trends and fluctuations; product category profitability; and product availability.Completed analysis of departmental performance on a weekly basis incorporating sales by category, full price sales v… Show more Reporting to the Men’s Footwear Merchandiser, responsible for managing 180 Retail SKUs for distribution to 250 UK stores and 30 International stores in accordance with store categorisation programmes.Key deliverables focus on: defining added value products; monitoring market trends and fluctuations; product category profitability; and product availability.Completed analysis of departmental performance on a weekly basis incorporating sales by category, full price sales v discounted sales, new product line successes, and web site sales.Produced daily reports detailing best selling product lines by store, region and size.Accountable for managing new product allocations including managing stock intake and distribution to stores in accordance with store categorisation.Expedited supplier orders ensuring timely intake into distribution warehouses and initiating quality checks for sizing, colour and general product quality. Led remediation of a quality reject issue relating the footwear department’s highest volume product line, which involved the removal, resizing and repackaging of all products and subsequent recharging of incurred costs to the supplier. Show less
  • Style Menswear
    Merchandise Allocator
    Style Menswear Oct 2007 - Apr 2008
    London, United Kingdom
    Reporting to the Envy Own Brand Merchandiser, responsible for completing detailed analysis of sales, seasonality, product line profitability, and concession sales by store.Performance was measured on accuracy of data, timely report production, stock reporting, and stock allocation using the CIMS allocation system.Compiled daily and weekly reports detailing sales, best sellers, concession report and exception reports for individual stores and regions.Accountable for… Show more Reporting to the Envy Own Brand Merchandiser, responsible for completing detailed analysis of sales, seasonality, product line profitability, and concession sales by store.Performance was measured on accuracy of data, timely report production, stock reporting, and stock allocation using the CIMS allocation system.Compiled daily and weekly reports detailing sales, best sellers, concession report and exception reports for individual stores and regions.Accountable for building stock requirements to accommodate Christmas sales and allocating sale stock to meet distribution deadlines. Personally developed complex spreadsheets which increased accuracy, speed and usability for data manipulation. Show less

Daniel Sweeney Education Details

Frequently Asked Questions about Daniel Sweeney

What company does Daniel Sweeney work for?

Daniel Sweeney works for Pepperhq

What is Daniel Sweeney's role at the current company?

Daniel Sweeney's current role is Marketing and Customer Success Business Analyst.

What schools did Daniel Sweeney attend?

Daniel Sweeney attended Northumbria University.

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