Daniel Sylva Email & Phone Number

Collaborated in the development of a GBP12m 'REORDA' retail ordering application project for emerging regional markets, in partnership with Citibank to enhance sales data, cut sales team in-field time by 20%, and reduce out-of-stock instances by 3%. Guided the full software lifecycle, contributing to a 17% regional market share growth. Participated in the discovery, defining, design, development, implementation, validation, and release phases. Played a key role in crafting the preliminary business case, analyzing existing processes, conducting GAP Analysis, and designing solutions. Employed requirements elicitation techniques like interviews, focus groups, benchmarking, and brainstorming to gather comprehensive requirements. Produced detailed Business Requirements Document, encompassing functional and non-functional aspects, along with mock-ups, wireframes, and high-fidelity prototypes. Coordinated successful UAT testing cycles, aligning requirements with business needs and global objectives. The project's impact included boosting efficiency, cutting out-of-stock instances, and contributing to significant regional market share growth.

Worked with the team on a GBP38m product development and introduction, achieving remarkable results in a span of two years: a +7% market share increase, over 15% revenue growth, and 70% brand awareness. Conducted extensive market research and competitive analysis, identifying key growth opportunities and market trends across the region. Collaborated closely with QA and product development teams to define product specifications aligned with customer needs. Managed and groomed product backlogs through facilitating discussions with internal and external stakeholders. Worked seamlessly with project management and supply chain teams, ensuring adherence to timelines for research, development, testing, shipment, launch, lifecycle, and brand and consumer activities. Utilized tools such as MS Projects, Azure DevOps, RAID Logs, WBS, and project status meetings for effective coordination. Developed and delivered training materials on the product's Unique Selling Proposition (USP) to end markets, ensuring a smooth introduction and providing regular reports to senior management, offering insights into project progress and outcomes.

Developed and implemented a mobile ordering application with a GBP250k budget, resulting in a remarkable +22% increase in the client's customer base and subsequent revenue growth within six months, post-launch. Worked collaboratively with the Product Owner to elicit and define comprehensive business requirements and user stories for the project. Took charge of defining, refining, and documenting user stories, use cases, and acceptance criteria, actively participating in daily scrum team activities, including stand-ups, backlog refinement, sprint planning, sprint review, and retrospective exercises. Maintained a Requirement Traceability Matrix to ensure a clear mapping of all requirements back to the parent stakeholder requirements. Collaborated seamlessly with the QA team to clarify test cases and actively contributed to end-to-end testing of the product features, ensuring a robust and high-quality application.

Pioneered the 'Project Sweep' B2B campaign, elevating sales and awareness by 33% in 2011 and sustaining an annual +55% growth in the customer base. Strategized and executed a comprehensive sales route plan, maximizing locality coverage and cultivating a robust lead pipeline. Devised and implemented dynamic promotional initiatives aligned with seasonal sales trends, featuring discount offers, bundle promotions, reward programs, and loyalty portfolios, ensuring diverse client options, value for money, and overall satisfaction. Proactively managed client relationships, ensuring a 100% return rate through an effective feedback process, clear communication, consistent follow-ups, and optimal service delivery.

Ontario Graduate Certificate (President'S Honour List), Business Analytics

Postgraduate Degree, Economics

Bachelor'S Degree, Economics