Dappersmith Group is a brand, marketing and communications firm based in NYC and Los Angeles.

Infinia Group is a brand strategy, design, and activation consultancy with ~$6M in annual revenues and 12 employees. I was promoted to President & Chief Operating Officer to turn around an underperforming organization suffering from declining revenues and contracting margins. My impact on the business:► Reversed 2-year trend of negative growth to deliver increased revenues and drive 30% operating margin..► Won strategy and branding mandate with Rutgers Health, projected to generate $2M+ in revenues for Infinia over course of next 2 years.► Selected to lead rebranding during post-merger integration of 2 portfolio investments of General Atlantic Partners.

As Managing Director of the Healthcare Practice, I was chosen to lead an industry practice accounting for 50%+ of total company revenues. I consistently exceeded annual revenue targets, generating $15M+ in aggregate revenues at 30% operating margins while supervising 8 employees. Some of the key ways in which I made a difference include:► Identified lagging technology, understaffing, and ineffective patient communication as key issues causing multi-year trend of declining living kidney donor transplants at renowned academic health system. Reengineered patient experience and revamped staffing, laying foundation for 300% increase in transplants over course of next 5 years. ► Played instrumental role in propelling major health insurer to rank as #1 health insurer in key state by creating member engagement strategy for 22 community health centers providing insurance information, health advice, and personal motivation for 300K+ annual visitors. Centers attained 92% consumer satisfaction score.► Consolidated New York Academy of Medicine’s interdisciplinary research and evaluation, policy advocacy, and practice work under umbrella of new Institute of Urban Health, generating 22% increase in grant funding. ► Secured new client relationship with Blue Cross Blue Shield (BCBS) of Minnesota. Drove brand development, go-to-market strategy, and internal communications for launch of new consumer-centered health brand (Stella Health) focused on preventative medicine and personalized solutions across healthcare, nutrition, wellness, and community.► Led post-merger integration from strategy and branding perspective following merger of Tufts Medical Center, Hallmark Health, and Circle Health, resulting in organization with $1.7B in revenues and 1.1M outpatient visits.

As Managing Director of the Strategy Practice, I drove business development initiatives as well as oversaw key client mandates while managing a 4-person team. My most notable accomplishments included:► Obtained 2B+ online impressions and 50K new Twitter followers for New York City Department of Parks & Recreation by developing integrated marketing campaign to boost awareness of organization’s mission.► Led strategic repositioning for TouchCommerce, delivering 30% growth in market share and laying foundation for acquisition by Nuance for $215M. ► Developed integrated marketing and communications strategy for BNP Paribas, enabling client to attain Top 10 ranking in North American league tables. ► Played key role in CopperPoint Mutual Insurance Company’s acquisition of Pacific Compensation Insurance for $150M and realized 20% cost synergies during post-merger integration.

I was initially recruited to the firm to drive new client strategy engagements.

Led working groups made up of both client and McKinsey resources to solve complex management issues.• Laid foundation to revitalize an iconic motorcycle brand, resulting in 200% sales growth over 5 years. Built new go-to-market strategy and redefined the customer experience to reposition brand for a new market. • Influenced millions of dollars in annual savings for major medical device manufacturer by rationalizing product mix and manufacturing processes. • Fueled 19% profit improvement for global marketing services company by developing new service offering and pricing strategy.CAPABILITIES: Marketing Strategy, Brand Management, Pricing Models, Profit Improvement, Go-to-market Strategy, Consumer Research

Recruited to design and build the consumer insights business intelligence function across 23 countries.• Enabled more informed strategic investment decisions and drove market share and profitability in key segments by creating a first-of-its-kind multi-source, harmonized market intelligence reporting across Europe.• Led 10-person consumer insights data team to transform business approach—representing a €100 investment over 5 years. Developed global reporting standards, launched sales and marketing training curriculum, and partnered with brand teams to deliver in-depth insights and intelligence for 23 countries. Reengineered the business planning and go-to-market processes to drive sustainable organizational change.CAPABILITIES: Market Insights, Team Leadership, Business Intelligence, Marketing Training, Market Share Growth, Profit Growth

Led 10 employees in providing consumer and sales insights to drive top-line growth and market share for key CPG accounts.• Propelled Clorox contract to #1 ranking for revenue generation on the West Coast. • Developed new service line by pioneering analytical approach for measuring customer loyalty and advertising effectiveness.CAPABILITIES: Marketing Strategy, Client Service, Team Leadership, Market Research, Data Modeling, Data Analysis

Member of analytics team completing custom modeling projects to assess price elasticity and marketing mix effectiveness for clients such as GlaxoSmithKlein, M&M Mars, and Reckitt Benckiser.CAPABILITIES: Analytics, Price Modeling, Marketing Mix