Daniel Smith Email & Phone Number

Dappersmith Group is a brand, marketing and communications firm based in NYC and Los Angeles.

Infinia Group is a brand strategy, design, and activation consultancy with ~$6M in annual revenues and 12 employees. I was promoted to President & Chief Operating Officer to turn around an underperforming organization suffering from declining revenues and contracting margins. My impact on the business:► Reversed 2-year trend of negative growth to deliver.

As Managing Director of the Healthcare Practice, I was chosen to lead an industry practice accounting for 50%+ of total company revenues. I consistently exceeded annual revenue targets, generating $15M+ in aggregate revenues at 30% operating margins while supervising 8 employees. Some of the key ways in which I made a difference include:► Identified.

As Managing Director of the Strategy Practice, I drove business development initiatives as well as oversaw key client mandates while managing a 4-person team. My most notable accomplishments included:► Obtained 2B+ online impressions and 50K new Twitter followers for New York City Department of Parks & Recreation by developing integrated marketing campaign.

I was initially recruited to the firm to drive new client strategy engagements.

US

• Led working groups made up of both client and McKinsey resources to solve complex management issues.
• Laid foundation to revitalize an iconic motorcycle brand, resulting in 200% sales growth over 5 years. Built new go-to-market strategy and redefined the customer experience to reposition brand for a new market.
• Influenced millions of dollars in annual savings for major medical device manufacturer by rationalizing product mix and manufacturing processes.
• Fueled 19% profit improvement for global marketing services company by developing new service offering and pricing strategy.CAPABILITIES: Marketing Strategy, Brand Management, Pricing Models, Profit Improvement.

Düsseldorf, North Rhine-Westphalia, DE

• Recruited to design and build the consumer insights business intelligence function across 23 countries.
• Enabled more informed strategic investment decisions and drove market share and profitability in key segments by creating a first-of-its-kind multi-source, harmonized market intelligence reporting across Europe.
• Led 10-person consumer insights data team to transform business approach—representing a €100 investment over 5 years. Developed global reporting standards, launched sales and marketing training curriculum, and.

Chicago, IL, US

• Led 10 employees in providing consumer and sales insights to drive top-line growth and market share for key CPG accounts.
• Propelled Clorox contract to #1 ranking for revenue generation on the West Coast.
• Developed new service line by pioneering analytical approach for measuring customer loyalty and advertising effectiveness.CAPABILITIES: Marketing Strategy, Client Service, Team Leadership, Market Research, Data.

New York, NY, US

Member of analytics team completing custom modeling projects to assess price elasticity and marketing mix effectiveness for clients such as GlaxoSmithKlein, M&M Mars, and Reckitt Benckiser.CAPABILITIES: Analytics, Price Modeling, Marketing Mix

Master Of Business Administration (Mba), International Management And Marketing

Master'S Degree, Master Of Arts (Ma), International Studies

Bs, Management And Marketing