Develop marketing plans for homes undergoing refurbishments and to raise enquiries into the homesEvent organisation which includes:-Organising venues and key speakers-The logistics such as seating, projectors, screens, banners, stands, promotional bags and information on display-Liaise with all key stakeholders on all aspects of the event-Managing the list of invites, including key stakeholders, ensuring a process is in place to -Marketing the event, including organising PRBehind the scene management at the event-Measuring the success of the event through feedback and communicating to key stakeholders the results.To analyse and report back results of regional and local marketing initiatives.To help and support the marketing strategy for new builds as defined to a list of activity.To liaise with the Property team on the refurbishment plans and timelines in line with supporting the homes on their event. To organise Bupa’ involvement with relevant conferences and exhibitions in the year to optimise awareness and generate enquiries.To be involved in competitor mystery shopping in conjunction with the proposition of sites for new homes and extensions.To support national marketing communication activities such as Memories Matters events.To manage regional and exhibitions/conference budgets that has been allocated.

Responsible for the sales and marketing needs of 93 care homesFormulating and implementing marketing plans for homes in the regionEvaluating advertising opportunities and booking advertising spacePlanning and implementing events on a local, regional and national scaleSupporting homes with event planning at a local level e.g. opening eventsAttending regional manager meetings to give support to portfolios and marketing updatesCompetitor analysis - resulting in recommendations to the homesSupport with training within the homeBuilding and maintaining relationships with key stake holders both internal and external

Heavily involved in the organising and training of new members of staff in the sales and marketing teamI transferred the skills I learnt in my previous two roles within the department to assist all 300 care homes. This involved assisting with PR, conference and event planning, direct mailings, website updates and proof readingI also handled customer enquiries and complaints as well as assisting the homes with all their marketing and event needs

Directly assisting three regional executives and business development manager, also providing assistance to the whole marketing teamHandling and responding to enquiries from the public and internallyResearching of advertising opportunities, this includes researching advert sizes available, related costs, distribution, publication dates, circulationOrdering and distribution of promotional materials to homes for eventsAssisting in the planning and running of events for health professionalsMystery shopping of competitors through desk based and physical research