President
Current• Business Development: Conceptualized, launched, and managed an e-commerce business specializing in sunglasses. Grew the business from inception, implementing strategic marketing initiatives and product diversification strategies. • Marketing: Developed and executed digital marketing campaigns, including social media advertising and email marketing, and consistently sought new opportunities for business partnerships, market penetration, and expansion, leading to a significant increase in online visibility and customer engagement. • Finance: Managed financial operations, including budgeting, pricing strategies, and revenue analysis. Implemented cost-effective solutions, optimizing profit margins while ensuring high-quality products. • Creativity and Design: Developed the online store’s website design and functionality; created 119 different sunglasses and blue light glasses for sale through retail and wholesale channels. • Data Analysis: Utilized analytics tools to gather and analyze data on customer behavior, website traffic, and sales patterns. Implemented data-driven decisions to enhance product offerings and customer targeting. • Teamwork: Worked effectively with a diverse group including attorneys, programmers, photographers, and models.
