Daniel Tea Email & Phone Number

Chicago, Il, United States

Saint Louis, Missouri

Saint Louis. Mo.

Ready-To-Wear ­ 2007 to 2008DVP/DMM Women's Dresses, Suits, Outerwear and Swimwear, annual sales volume $180 million. · Created a new and innovative ticketing model to simplify and improve store execution in moderate dress merchandising. · Improved seasonal inventory conversion in outerwear through a retooled fourth quarter price break strategy. Resulting in $750 thousand in additional December sales over plan and a $1 million reduction in seasonal carryover. · Implemented a simplified pricing model in Better Dresses and Suits designed to reduce markdowns and increase sales.Divisional Merchandise Manager Ready-To-Wear ­ 2006 to 2007DMM Moderate Women's Sportswear, annual sales volume $156 million. · Reorganized Buying teams into new Buyer/Planner model. Successfully guided the team from a broad-spectrum purchasing and planning focus to a specialized merchandise and assortment driven model. · Integrated new Macy's Private Brands, Style & Co.® and JM Collections®, into assortments; growing to over $60 million in annual sales. Edited assortments to eliminate under performing brands and classifications to fuel sales growth. · Successfully led merchandising team through significant scale-up after division doubled to over 100 stores in early 2006. · Revitalized print marketing. Reduced page density, edited pricing stories and injected more color and fashion in all direct mail and newspaper advertising. Resulted in more focused and dynamic advertising.

National team assembled from merchants including SVP of Macy's Merchandising Group, SVP of Fashion and Trend Direction,SVP Marketing, SVP Visual Presentation and SVP/VP Fashion Directors from all Macy's divisions. · Identified seasonal fashion trend direction for all segments of apparel and accessories for all divisions of the corporation. · Established sales driving ideas and identified product classifications to be marketed nationally. Selected specific content to populate both national broadcast media and national magazines. · Collaborated on national marketing plan to improve the consumer recognition of better and designer brands at Macy's. · Established a partnership with SVP General Merchandise Managers, SVP of Marketing and SVP of Stores to ensure divisional support. Collaborated with merchant and planning teams to ensure execution of goals. · Shaped in-store visual collateral to be cohesive with national marketing direction. Partnered with SVP of Stores and SVP of Visual Merchandising to ensure creative and consistent execution.

Divisional Merchandise Manager Ready-To-Wear ­ 2008 to PresentVP/DMM Women's Sportswear, Dresses and Active wear, annual sales volume $310 million. · Developed unprecedented brand partnership with Comcast Networks, launching an exclusive E! Live from the Red Carpet® brand for Spring 2010. Projected first year sales volume $27 million. · Secured $15 million marketing support for E! Live launch, incorporating Nation Broadcast, Radio and National Magazines. · Negotiated the addition of key upper tier brands: Adidas®, John Paul Richards®, Susan Lawrence® and Jordache®. · Increased spring season margin dollars, growing to $48 million, plus $8 million to plan, through improved vendor partnerships, aggressive price negotiations and disciplined markdown control.

Divisional Merchandise Manager Corporate Product SponsorMember of a core team of executives working on strategy and financial targets for corporate sportswear initiatives. · Partnered with SVP May Merchandising Group, Divisional VPs of Merchandising and buyers to understand regional needs and to collaborate on strategy required for achieving financial objectives. · Built business plans and recommended revised product assortments geared to maximize sales and inject fashion newness in 352 stores across the nation. · Researched and analyzed vendor and brand performance to better understand opportunities and risks. Recommended vendor and assortment shifts to increase market share within targeted consumer group.

DMM Moderate and Special Size Sportswear, annual sales volume $36 million. · Grew comparable store sales by three percent annually in 2000 through 2002, exceeding sales plan by over $5 million. · Delivered consistently improved annual gross margins. Secured record vendor markdown allowances dollars. · Pioneered purchasing decisions and created more cohesive assortments by developing efficient store clustering program. · Promoted three buyers to larger more complex responsibilities. Advanced four associate buyers to buyer position.

Divisional Merchandise Manager Ready-To-Wear ­ 2002 to 2005DMM Better and Designer Sportswear, annual sales volume $72 million. · Identified opportunities within product assortments to drive sales. Increased the penetration of iconic brands Ralph Lauren® and Tommy Hilfiger® by distorting seasonal classifications and maximizing the fourth quarter volume drivers. · Negotiated unique monthly vendor allowance giveback percentage, which resulted in improved ability to execute monthly markdowns driving sales growth. Improved annual profitability by over two gross margin points. · Increased seasonal investment in broadcast media by building a radio promotion campaign to raise brand awareness in key markets. Combined with in-store events, cross-vendor promotions, GWPs and PWPs promotions to drive sales results. · Promoted two associate buyers to buyer positions in 2004 and 2005.Daniel R. Tea Page 2May Department Stores