Daniel Tomcala Email & Phone Number

As the VP of Marketing at Turnkey Lender, a leader in digital lending automation, I lead the global marketing and go-to-market efforts. Turnkey Lender serves more than 200 global customers and delivers not just operational cost savings but also helps unlock new customer segments thanks to more loan approvals while lowering credit risks.

Post acquisition I’m focused on building a go-to-market strategy for the integrated process mining offering in Microsoft Power Platform and launching it to the market as part of the corporate product marketing team. I'm partnering with engineering, business planning, and other key stakeholders on delivering a competitive product while building awareness, landing, scaling, and driving usage through field sales and partner ecosystem as well as product-led growth.Some of the key initiatives and deliverables included creating the product value proposition, building messaging and positioning framework, pitch decks, creating sales enablement assets including battle cards, faqs, case studies, talk tracks, and other content for Microsoft events, customer-facing content creation including website, videos, cases studies and more.Successful Minit’s Process Mining integration into Microsoft Power Platform has been announced by Microsoft’s CEO Satya Nadella at Microsoft’s biggest partner conference Inspire on June 23.

I joined Minit in April 2019 as a Senior Marketing Manager focused on inbound marketing and demand generation.In April 2020 I was promoted to Head of Marketing, rebuilt the marketing team, and executed a number of transformational initiatives including a redesign of the sales and marketing funnel, the transition from traditional leadgen to demand generation, integration of outbound and inbound, launch of thought leadership playbook to establish Minit’s trusted advisor brand in the market, rebranded Minit’s visual identity. In 2021, marketing:- contributed 60%+ of the qualified pipeline generating 80%+ of net new revenue- improved Customer Acquisition Cost (CAC) by 82% YoY- improved the SQL conversion rate by 37% YoY- doubled the number of organic website visitors YoYIn March 2022 Minit was acquired by Microsoft in one of (if not) the most successful exits in Slovakia.

Responsible for digital strategy and managing online marketing programs focused on demand generation and building brand awareness in EMEA and APAC. Using latest digital marketing techniques and tools as well as traditional tactics to deliver strong ROI.Owner of fully integrated product campaign supporting new business sales as well as customer retention and driving upgrade, upsell and cross-sell opportunities.

Developing and managing campaigns for existing customers and new business in EMEA region. Currently responsible for PPC lead generation campaign and customer upgrade campaigns for Epicor's two flagship products - Epicor ERP and iScala in EMEA.

Planning and executing company's Marketing and PR strategy in Poland, Romania, Czech republic, Slovakia and HungarySupporting growth through direct sales as well as building of partner ecosystem

Preferuj.sk is a digital recruiting platform based on rewarding users for referring right candidates for opened job positions and sharing their work experience to help others find a better job.As one of three founders, I have lead or contributed to every activity that took the product to the market including idea and concept making, product development, business and sales&marketing plan creation and execution, raising seed investment and market launch and adaptation.As a Head of Marketing I've been responsible for the go-to market strategy with a heavy focus on data-driven digital marketing, UX optimization, SEO, PPC, social media, PR, email marketing but also partnerships and influencer marketing.

SoftwareCentrum.cz is an independent evaluation platform for business software including CRM, ERP, Financial software, Business Intelligence and more.Founder and owner of the first automated business software selection platform in Czech Republic and Slovakia providing B2B leads to IT vendors. As an author of the idea, business model and web platform I have launched the service to the market and managed all aspects of the business including sales, marketing, finance and operations.

Business software lead generation services incl. ERP, CRM, BI, PM, SCM B2B Marketing consultingCopywriting, Blogging, Translation and Localization servicesSearch engine marketing, PPC, SEO

Working with Territory managers to develop and execute marketing strategy and plan for Czech republic and Slovakia for both existing customers base and new businessIntegrated marketing campaigns execution – combining various elements of marketing mix Demand generation activities - generating leads for the sales teamManaging relationships and coordinating activities with channel partnersReporting, forecasting, budget managementLead generation activities – email, online , direct-mail, events, telemarketing, social media Working closely with Territory managers to achieve the sales quotaOnline marketing activities – online lead generation campaigns, PPC marketing, organising webinars, working with 3rd parties Event management – complete planning and execution of conferences, customer days, seminars and workshops, hospitality events, roadshows, tradeshows PR and Advertising – liaising with PR agency in preparation of press releases, customer case studies, cooperation with key industry media Customer and prospect data management, coordination of disparate databases Creating marketing materials - working with internal departments and external suppliers to create various marketing collateral

Working with marketing manager for Epicor Software UK to provide full marketing support for the sales teamAll the responsibilities covered in this role are included in the positions above

Contacting potential clients, identifying and generating leads for sales organizationCommunication with key decision makers (CFOs, CEOs, CIOs) Management of own territory and daily workload with ability to meet strict targetsWorking closely with territory managers in order to achieve sales quotasDevelopment and execution of internal training programme

Ba (Hons), Marketing

Economics

Education record