Direct Mass Market commercial management, for the North American market. monitoring of indicators and compliance with them.Carry out the planning and execution of the sales forecast.Plan, develop and implement brand positioning strategies.Creation of value strategies for sales campaigns.AchievementsRedesign the commercial strategy for mass consumption and adapt the customer loyalty strategy to attract new leads and keeping existing ones.

Directed the commercial management of Wholesalers, for the North American market. Monitoring and compliance with indicators. Carry out sales forecast planning. On boarding-CRM Carry out and supported the execution of sales techniques to obtain key accounts and potential clients. Revised of demand models and planning of contingency measures or mitigation of effects on the commercial offer. Created of value strategies for sales campaigns. Created of commercial management reports, action plans. Achievements: Design and implement brand positioning strategies. Execution of a business plan for the reactivation of the company's E-commerce.

I managed the commercial management of Wholesalers, Mass Market, E-commerce for the North American market. CRM- On Boarding- Planning and Demand Achievement of key accounts. Creation of brand positioning strategies Preparation of commercial management reports, action plans. Preparation of the sales forecast. Achievements: Benchmarking for the Mass market channel, Positive variation of 18% in the company's year-round sales.

Coordination of work teams of more than 30 people. I directed the planning of infrastructure projects at a national level, planning of activities, compliance with indicators. I made purchases and supplies for field work. Supplier management. Achievements:I reduced the company's operating overruns in infrastructure projects by 12% Year-Round.

Planned and organized special sales and marketing programs based on the status of sales and market assessment. Prepared commercial management reports and action plans. Made budgets for sales promotion campaigns. Established and directed operational and administrative procedures related to achieving commercial goals. Achievements: Designed a business plan for brand positioning for Mapei Colombia, the hardware and infrastructure channel for eastern Antioquia, increasing participation by 15% for this channel.