Daniel Torres Email & Phone Number

Sydney, Nsw, Au

Australia

Australia

United Kingdom

London, United Kingdom

London, United Kingdom

Managing a team of 6 people and responsible for managing clients such as Marks & Spencer, Three (mobile), American Express, Mazda, Capri Sun and Marks & Spencer Bank. Currently managing more than £8.5+ million investment on social media marketing per year.Responsibilities:• Mentoring and developing each member of the team• Growing the spend of each account• Developing the social media strategy for 2018 for all our clients• Liaising with senior internal and external… Show more Managing a team of 6 people and responsible for managing clients such as Marks & Spencer, Three (mobile), American Express, Mazda, Capri Sun and Marks & Spencer Bank. Currently managing more than £8.5+ million investment on social media marketing per year.Responsibilities:• Mentoring and developing each member of the team• Growing the spend of each account• Developing the social media strategy for 2018 for all our clients• Liaising with senior internal and external stakeholders • Planning and defining campaigns objective, KPIs and budget allocation • Main point of contact for all our clients social and marketing teams• Development and training of junior members of the team• Recruitment of new team members for the wider Social teamAchievements: • Two marketing excellence success stories published on Facebook and Twitter for M&S.• 2017 employee of the year. • May 2017 employee of the month.• Part of Christmas in June Facebook event panel, invited by Facebook to speak about Social strategy, planning and performance• Interviewed by Facebook US due to the success on Christmas and Summer campaigns• Winner of two internal awards for best campaign of the month, M&S and Capri Sun• Successful planning and execution of a Beta test opportunity to test Collection Ad format on Facebook • Reshape ways of working within all the accounts on my team, becoming more efficient and effective when planning and executing our activity• Recognised for being the most innovative team as well as being the one with the highest product adoption rate within the agency • Increase yearly spend across all clients, specially Three where spend has grown more than 100%• Establish an excellent relationship with all clients and internal stakeholders with positive feedback Show less

London, United Kingdom

Managing a team of five people, 2 Managers and 2 senior account executives. managing 10 clients such as Marks & Spencer, Three (mobile), American Express, Mazda, Capri Sun, Marks & Spencer Bank, Campari among others. Currently managing more than £8.5+ million investment on social media marketing per year.Responsibilities:• Mentoring and developing each member of the team• Growing the spend of each account• Developing the social media strategy for 2017 for all our… Show more Managing a team of five people, 2 Managers and 2 senior account executives. managing 10 clients such as Marks & Spencer, Three (mobile), American Express, Mazda, Capri Sun, Marks & Spencer Bank, Campari among others. Currently managing more than £8.5+ million investment on social media marketing per year.Responsibilities:• Mentoring and developing each member of the team• Growing the spend of each account• Developing the social media strategy for 2017 for all our clients• Liaising with senior internal and external stakeholders • Planning and defining campaigns objective, KPIs and budget allocation • Main point of contact for all our 10 clients social and marketing teams• Developing and training of junior members of the team• Recruitment of new team members for the wider Social teamAchievements: • Two marketing excellence success stories published on Facebook and Twitter for M&S• May 2017 employee of the month. Nominated for June and July • Part of Christmas in June Facebook event panel, invited by Facebook to speak about Social strategy, planning and performance• Interviewed by Facebook US due to the success on Christmas and Summer campaigns• Winner of two internal awards for best campaign of the month, M&S and Capri Sun• Successful planning and execution of a Beta test opportunity to test Collection Ad format on Facebook • Reshape ways of working within all the accounts on my team, becoming more efficient and effective when planning and executing our activity• Establish an excellent relationship with all clients and internal stakeholders with positive feedback Show less

London, United Kingdom

London, Reino Unido

Managing the Paid Social channel of the company (Facebbok and Instagram) with a monthly budget of 200K+ with a strong DR focus.Responsible for campaign creation, structure, optimisation budget tracking and reporting among others.

London, Reino Unido

Ownership of the whole paid social activity of the company, running DR and Brand campaigns on Facebook self-serve platform, defining campaign´s objective and KPI´s.Responsibilities: • Managing campaign budgets• Analyse campaign performance against company´s KPIs• Keep track of delivery and budget against KPIs• Audience creation (web custom audiences, custom audiences and interest)• Delivery of weekly reports and performance presentations

London, Reino Unido

Working as part of the social team among social platforms such as Facebook, Twitter, LinkedIn and Instagram. Managing 5 accounts (both DR and Brand focused) across different industries, Pharmaceutical, FMCG, Retail and Entertainment, from planning, execution, optimisation, reporting to post campaign analysis. As well as assisting all the other accounts of the team, 10 more, by generating the weekly performance reports, drawing insights and recommendations, creating and uploading campaigns… Show more Working as part of the social team among social platforms such as Facebook, Twitter, LinkedIn and Instagram. Managing 5 accounts (both DR and Brand focused) across different industries, Pharmaceutical, FMCG, Retail and Entertainment, from planning, execution, optimisation, reporting to post campaign analysis. As well as assisting all the other accounts of the team, 10 more, by generating the weekly performance reports, drawing insights and recommendations, creating and uploading campaigns within the platforms and day to day admin, including monthly reconciliations and solving finance queries.Responsibilities: • Managing campaign budgets• Respond to clients brief drawing media recommendations • Elaboration of tailored plans for each activity of each brand• Campaign optimisation, analysis and creation of performance reports for client´s campaigns among social platforms (Facebook, Twitter and LinkedIn)• Audience creation for each campaign (custom audiences, partner categories and interests)• Provide post campaign insights and recommendations • Keep the day to day admin of the team up to date • Campaign booking on the buying system, responsible for the team´s monthly reconciliations, liaising with finance team to track budgets and spend• Training of two interns to support the team Show less

Bogota, Colombia

Market Research• Benchmarking to identify competitors positioning among the market as well as product perception in order to gain market share and improve customer retention through qualitative and quantitative research.• Liaising with market research agencies as well as with company´s market research team to design and execute surveys, in depth interviews and focus groups, both with physicians and patients. • Team meetings with external agencies and in-house market research team to… Show more Market Research• Benchmarking to identify competitors positioning among the market as well as product perception in order to gain market share and improve customer retention through qualitative and quantitative research.• Liaising with market research agencies as well as with company´s market research team to design and execute surveys, in depth interviews and focus groups, both with physicians and patients. • Team meetings with external agencies and in-house market research team to discuss and evaluate findings.• Design, elaboration, analysis and presentation of conclusions and recommendations of in-house market research to the immunology franchise.• Research of scientific journals related to the product, collecting the relevant facts to add them into the promotional materials.Marketing Strategy and Communication• Assistance in developing the product strategies for the Latin America North Cluster.• Assistance in developing the annual marketing plan.• Liaising with advertising agencies through briefing meetings to design and elaborate promotional material and to successfully change the product image for the Latin America North Cluster.• Liaising with the pharmaeconomic team to understand and acknowledge the cost-benefit of the product.• Design and elaboration of promotional material, product messages for the sales team to conduct their medical meetings for the quarterly action plan.Management• Developing of the quarterly action plan in order to successfully achieve the sales objectives. • Assistance in developing the annual budget taking into account all the possible expenses for the LA Cluster markets. • Monthly follow up, monitoring and update of the monthly budget report to make sure all marketing activities are running within budget.Sales Force Support• Liaising directly with product sales force to provide support in all their activities.• Provide assistance and follow up to the patients program.• Purchase order elaboration and processing. Show less

Bogota, Colombia

Account Management • Direct contact with agency´s clients through meetings and scheduled appointments. • Proposals and implementation of new strategies to generate add value to our clients.• Follow up and control of project budget to use the resources in the most effective and efficient manner. • Budget and resources control to accomplish each designated project.Benchmark and Market Research: • Benchmark clients market to identify competitors’ actions and present… Show more Account Management • Direct contact with agency´s clients through meetings and scheduled appointments. • Proposals and implementation of new strategies to generate add value to our clients.• Follow up and control of project budget to use the resources in the most effective and efficient manner. • Budget and resources control to accomplish each designated project.Benchmark and Market Research: • Benchmark clients market to identify competitors’ actions and present them to our clients. • Survey design, elaboration, implementation and presentation of findings to clients.• Conduct in depth interviews and focus groups in which product-packaging, name, and label where assessed to launch a new pharmaceutical product.• Present agency conclusions and recommendations for each project in charge.• Online research for new products within our client´s category.Internal Process • Elaboration of production orders, budgets and quotes. • Contact suppliers to negotiate fees and deliveries time.Achievements• Successful Design, elaboration and execution of market researches to launch client´s new products. • Successful presentation of market research findings, allowing our client to successfully launch their product into the pharmaceutical market.• Assessment of packaging, labelling, logo and name through conducting several focus group, surveys and interviews. Show less

Master Of Business Administration (Mba) Merit, Business Administration And Management, General, Merit

Modules: Financial Management and Control, Managing and Leading People, Operations Management, International Business Environment.

Bachelor In Marketing And Advertising, Marketing/Marketing Management, General

Creativity Course, Summer Session, Creative Writing

Certified In Strategic Management And Communication, Management