Tracton Optometrists is an independent, Australian owned Optometry practice in Sydney's Eastern suburbs. We are conveniently located in Bondi Junction, Sydney, and provide the community with general eye examinations, on site lens lab for speedy glasses manufacturing, a unique range of designer frames, specialty contact lens fittings, dry eye treatments and cutting edge eye examination equipment. We work closely with some of Sydney's leading ophthalmologists to achieve optimal patient outcomes

Facilitated a comprehensive turn around of this practice. Consistently the highest KPI's in the group. Catering to the eyecare and eyewear needs of the French, Russian and Hebrew speaking communities of Sydney's Eastern suburbs and Greater Sydney. Awarded best premium lens sales in the Group in 2017 with a Tokai incentive trip to Japan

Optometry consulting and business professional, focussing on optometric and business consulting for small, high growth optical groups in the Sydney region.

Principal Optometrist at The Optometrist, Sydney CBD

Group Director for Lens and Contact Lens Products at Luxottica Retail. Responsible for the product strategy and resultant profit of these product categories for OPSM, Laubman and Pank, Budget Eyewear across Australia and New Zealand, some 540 optical outlets.Key tasks and achievements include;-Managing the buying function for all lens, contact lens and solution products for the optical chains in Australia and New Zealand. -Responsible for approximately $80M annual spend-Played a key role in growing lens, contact lens and solutions sales by $171M during the time in the role-Strategic recommendations to the Luxottica Retail Chief Executive Officer , Chief Financial Officer and Executive team and implementation of these key strategies through the retail network.-Purchase contract negotiations with senior executives and the Managing Directors of key international optical suppliers for product purchases for the chain. -Presentations to Group Professional Services Managers, Regional Operations Managers and large groups of retail staff and optometrists. -Developed relationships with hundreds of Optometrists, Ophthalmologists and Optical dispensers across Australia and New Zealand-New product selection and ranging for lenses, contact lenses and contact lens solutions and the introduction of new Housebrand products across the Group. -Retail pricing strategies for all of these products and merchandising/marketing strategies to drive sales growth.-Key strategic input into the management of Luxottica websites, and the Group's e-commerce strategy-Provided integral inputs into budgeting and forecasting processes, and financial modeling of proposed and implemented strategies. -Liaison with the Group’s Eyebiz lens laboratory, providing key strategic direction and management input.-Managing a team of 3 direct reports

Member of the Business Development team established to roll out Luxottica Retail’s franchise structures across the existing network of retail stores. Responsible for recruitment and presentation of the new model to prospective franchisees. The role involved financial modeling and gaining a comprehensive understanding of franchising principles and the associated legal and regulatory requirements in franchised businesses. Balanced needs of the Franchise Relationship Manager role with the Product Director role. Enhanced strong sales and relationship building skills during the role.

Resposible for leading the buying function of lens, contact lens and contact lens solution products for OPSM stores in Australia and New Zealand. As Budget Eyewear, Laubman and Pank and Precision Eyewear were acquired by the Group, responsibility extended to these chains also.

Worked as a locum Optometrist and optometric business consultant from small optometric practices to large chain type operations Australia wide

Worked as an Optometrist in a variety of different locations. Worked as a Managing Optometrist in 2 of Sydney's most successful optical businesses, Prevue Eyewear and AV Simon Optometrists. Went on to work extensively accross Australia for the optical chains, including Vision Centre, Kays Optical, OPSM, and Budget Eyewear, enhancing business and clinical skills.