-Developed over 20 B2B dashboards in Looker Studio, significantly enhancing periodic results analysis and strategic insight generation, leading to improved campaign performance and business decisions. - Performed daily data extraction from BigQuery using SQL, ensuring data accuracy and integrity, which facilitated detailed and reliable analysis. - Validated data collection in GA4 by consulting tagging documentation, ensuring compliance and high quality of tracked metrics, enhancing data trustworthiness. - Collaborated daily with 5 Product Owners, providing targeted analyses and suggesting campaigns and improvements in Digital Analytics, optimizing product performance. - Documented internal processes, contributing to standardization and operational efficiency, streamlining team operations. - Participated in a media project with the marketing team, creating a dashboard offering a detailed view of the microservice with data collected in GA4, improving performance analysis.

- Build dashboards using tools such as Data Studio (Looker Studio) and Power BI, usually, connecting with BigQuery and GA4;- Market survey focusing on finding trends in the client's area of ​​operation to generate insights and positioning strategy suggestions;- I analyze the campaigns considering the client's KPIs and try to indicate the media vehicles with the best performance and those with the greatest potential;- Prepare presentations and documentation to be shared with the client.