Daniel Velasquez Email & Phone Number

Miami Beach, Fl, Us

Leon Advertising & Public Relations, Inc. is a comprehensive, in-house advertising agency servicing Leon Medical Centers & Leon Medical Centers Heath Plans. In addition, the company provides services for Besilu Collection, Kona Kai Resort, Miami Beach Suncare, Redberry Estates, Tutti Bambini and Vicky Bakery.• Produced complete campaign deliverables of which include print ads, magazine layouts, emails, direct mail, brochures, press kits, internal & external signage, bus benches and billboards.• Created and implemented the brand identities/packages of several executive endeavors.• Developed the corporation’s initial online presence and managed the social media accounts across all platforms (Facebook, Twitter, Instagram, YouTube and Blog).• Managed company photography, including serving as photographer for employee headshots, architectural photography, events and still photography on the set of commercials. Post-production responsibilities included color correction, photo retouching and additional image optimization.• Designed various deliverables for specific marketing events such as invitations, flyers, signage, giveaways, apparel, layout maps and presentations.• Led the conceptualization and production of the annual Corporate Address, produced for our 2,500+ employees. Responsibilities include theme design, agenda, video packages and presentations.• Successfully wrote and served as Assistant Director for our 2010 Super Bowl commercial.• Responsible for the branding/customization of internal and external software applications.• Developed and oversaw the production of the collateral provided to over 40,000 members such as enrollment forms, welcome kits, benefits packages and ID cards.• Collaborated with partnering vendors and agencies to ensure that all deadlines were met within budgetary expectations and at the highest levels of quality.

Miami/Fort Lauderdale Area

• Developed and administered every aspect of the business’s online brand presence.• Managed the definition, creation and execution of website campaigns to maximize marketing objectives and enhance user experience.• Ensured compliance to Centers for Medicare and Medicaid Services’ guidelines and requirements.• Led the configuration and implementation of the Leon Medical Centers Health Plans’ member andprovider web portal.