• Identifying and recruiting new affiliates• Maintaining stimulating relationships with the current affiliates• Reporting for affiliate marketing promotions and activity• Maintaining on-going communication campaigns• Identifying and implementing other opportunities to enhance the affiliate program• Keeping affiliates up to date on new products and any program enhancements• Keeping track of affiliate sales and paying affiliates in a timely manner (for in-house affiliate managers)• Monitoring and reporting on competitors’ affiliate campaigns and promotions

Profound knowledge of gambling and poker psychology.In cooperation with CRM, managing the entire poker product line life cycle from strategic planning to tactical activities to maximize player life time revenues.Responsibility for the poker product strategy, ensuring it is line with company and business strategies.Plan, create and execute campaigns/activities on a monthly, quarterly and yearly level with focus on increasing revenues of existing and new player database.Liaise with the Creative Manager (Copywriter and Designer) to produce effective onsite and offsite communication to optimize the VIP players’ response based on their life stage and state.Create and document standard operating procedures and develop a program to train all current and new team members to maintain the best standard of performance and quality.Resource planning, budgeting and providing excellent leadership for the team.Delivering Poker gross profit targets through marketing optimization, promotional planning, operational changes and cost reduction initiatives.