Daniel Villarreal Email and Phone Number

Freelance Creative lead in driving conceptual experiential, commercially design focused events and visual merchandising. Strength in amplifying key marketing messaging through 3D visual storytelling in product-centric pop-up shops and events, within a luxury market in retail environments. Design work and services include mood boards, conceptual design pitch decks, 3D renderings of spatial environments, set design, product launch setup, and event design. Clients: NARS Cosmetics, Sunday Riley, Anastasia Beverley Hills, Jordan Luca.

Led and partnered with Vice President of Visual Merchandising and Store Design in the conceptualization of best-in-class OOH, Specialty Custom Pop-Up Shops, and In-Store global event activations and Windows. Building brand awareness and supporting product launches, distortions and locally relevant initiatives pertaining to both offline and online virtual consumer events. Lead the design and implementation of the NARS creative vision to life and building brand equity through the ideation of Global Events across multiple channels while partnering global teams on execution.

Visual merchandising, PR related event, art installation, and conceptual design consultation. Concentration on global pop-up, display design and styling. Big picture conceptual design proposals, 3d execution and final roll-out for creative direction.

Global Visual Merchandising and Special Brand Events Designer, managing focus on Asian Pacific, Asia Central, North American markets, and Travel Retail partnerships, reporting from global creative studio. Provide markets with design support and direction, ensuring the brand guideline criteria are clearly communicated and executed for all areas stretching in-store visual merchandising experiences. Lead Designer for Global Luxury large-scale press events, outposts for international teams to execute for monthly campaigns. Working directly with Vice President of Creative to ensure execution of excellence across all content in the form of 2D artwork, planograms, three-dimensional , and graphic conceptual content.Managing design and coordinating window display production for monthly program launches from prototype phase to installation, and working closely with vendors and Marketing teams to drive cost effective design solutions in maintaining on brand visual integrity. Solely managed window visual and display design for North American roll outs for all boutiques and pop-ups nationally.Track all incoming projects, design deadlines, artwork releases, and project installation initiatives. Collaboratively working with store and production designers for attainment of any assets required for the execution of all creative installations.Responsibilities for Global Events include working with U.K. Public Relations Office, Visual Merchandising and Graphic Design teams to fulfill successful project initiatives. Working creatively and collaboratively under supervision and guidance of the Vice President on visual set-ups and design guidelines for both special and classic global brand Launches for world-wide markets. Design role requires a constant multi-faceted dynamic and problem solving outlook.

Previously Worked directly under the Creative Production Director as an associate Production Designer, working on a vendor oriented paradigm of design.Directly Assisted by providing visual solutions for graphic and display design projects, ranging from Fine Gallery Art, Museum, design exhibitions to commercial and retail visual campaign display design. Provide clients with visual solution consultations involving alternative design options specific to the incoming project. Media ranging in both custom printing, fixture, and display design. Role demands site surveying, drafting shop drawings for design proposals, organizing project bids for client presentations, setting up production and installation schedules, coordinating and maintaining a dialogue with vendors on design production and installations for yearly roll outs.Managed the design of company's first web-based pricing app for generating sales quotes for light box design projects. From concept to creation, responsible for the content, layout design, organization of both sales pricing and product data. Worked directly with managing the UI design team in India, coordinating content, approving and overseeing change orders.

Creative Design and Direction in a hybrid of Architecture, Fashion Design, Installation Art.

Cast reality television docu-series based in Chicago focused on e-commerce, produced by 44 Blue Productions.

Creative liaison between the Social Media and Marketing departments working directly with Brand Manager. Trained copy writing and e-commerce visual merchandising operations.Assisted with event planning and Designed and built E-Drop Off’s first retail window art installation.

1. Coordinated, designed, and executed window display installations for spring, summer, fall, and winter sets. 
2. Managed a design production cost under stipulated budget.

As a Stylist, the goals in a competitive and commission driven environment were to establish a trust and clear understanding of what the shopper is looking for in order to expand a sale and make that one customer a returning client.1.Consulted clientele during personal style sessions. 
2. Maintained and catalogued in house client book. 
4. Organized and visually maintained main floor merchandise.5. Exceeded sales quotas and daily selling goals.

1. Sold fashions and advised customers on new styles, fashion trends, and product features. 2. Developed close relationships with clients to ensure customer loyalty and retention. 3. Ensured the highest level of customer service and satisfaction. 4. Consistently met and exceeded sales goals and product quotas