Daniel Watson Email & Phone Number

Brooklyn, Ny, Us

Leading and ensuring the magazine production was on track in reaching goals, tactically and strategically pitching business from $ 1M to $6.7M globally.Developing sponsor and tourism relationships throughout North America, Europe, and Southeast Asia markets. Result: Capitalized on growth opportunities through the development and launch of content creation.Activating interactive advertising campaigns that increased website traffic year over year by 32% and increased e-commerce by 17%.Effectively managing annual marketing budget, +15% sales increased over LY with a +6% increase in customer traffic.Directing and evaluating all marketing and branding activities to promote the LIVID voice and brand recognition online and editorial content through market research.Developing a corporate recruitment model of hiring editors, directors, interns to establish communication virtually and in-person in our three New York, Paris, and London locations.Creating a work environment based on the identity of one's individuality and diversity to promote a healthy and positive team culture.Lead UI/UX design visions to keep the company up-to-date with market trends and competitions.Worked cross-functionally with sales, marketing development, editorial, project management, and customer services on product development goals.Designed, implemented and managed online marketing programs focusing on building awareness, enhancing website user experience, driving conversions and customer acquisition to refine the digital media outlook of content subscription services.Tracked KPI trends, analyzed new data, and created comprehensive goals to keep current with the latestmarketing techniques for rapid performance growth.

Brooklyn, Ny, Us

Ownership of strategic road-mapping to direct and evaluate all marketing and branding digital products to promote the LIVID brand recognition online.Building a comprehensive content marketing plan, including daily digital articles, weekly newsletters with over 875k subscribers, monthly photoshoots, and quarterly team travel shoots abroad.Managing a core team of 15 that successfully defined and tracked KPIs for the release of 28 print magazines that average 200-250 pages per issue with a distribution of 40,000 per year.

Leadership: Manage the cross-functional digital team, including all e-Commerce initiatives that drive sustainable sales, UX & Design, Enterprise Reporting, and Production Services to drive and increase market share and profit for luxury vacation rentals across the global market of the Americas. • Responsible for people management duties, including compensation decisions, hiring/firing, performance appraisals, coaching, and development. Identify competitors and evaluate their strategies and positioning, and devise counter-strategies. • Contribute to the short and long-term strategies of the organization through a review of business practices, and lead the development of an innovative, highly competent marketing team that is in alignment with those strategies. Creative: Oversee the creation of content for corporate marketing collateral, website, blog, social media, through storytelling and other initiatives.• Built a three-tiered KPI tracking system that grew stretcher sales by 35% through new direct mail/email promotions and optimized sales trading and online messaging utilization.• Created custom SEO strategies that include keyword and competitor analysis, mapping keyword-ranking strategy, writing of geographic, keyword-specific titles, digital design and meta tags, and link-building.Growth: Identify, research, implement new revenue opportunities in current and potential markets.• Work closely with the Head of Media and Finance teams on tracking of financial performance to ensure are targets are met through organic growth, and net new properties and client. • Deliver a profitable, scale/rapid growth for an e-Commerce business digital marketing experience focusing on vision, strategy, creative thinking, and innovation.• Lead business development initiatives, prepared proposals with a 70%-win rate and achieved a compound annual revenue growth rate to the budget of 28%.

Cazenovia, Ny, Us

Provided advice to the Chairperson in identifying and encouraging support of Cazenovia College priorities. In addition, provided strategic thinking in ensuring that Cazenovia College programs are relevant to the professional pursuit of the arts. • Attend and participate in twice-a-year meetings and special events as able, including both college-wide and College of Studio Arts activities, as well as alumni and recruitment events.• Assist in the development of new programs, and identify best-practice standards. • Serve as an ambassador to the program, providing a connection to an ongoing exchange of information and ideas with members of a broader society.• Served as a mentor to Cazenovia College Studio Arts Scholars.

Leadership: Provided leadership, strategic direction, and operational management for digital as follows:• Managed a cross-functional digital team including Product Management, UX & Digital Design, Enterprise Reporting, and Production Services.• Managed all aspects of the web and mobile customer account interfaces, oversaw the update releases, Unit Acceptance Testing (UAT), web, push notifications, and contract analytics.Creative: Responsible for managing the day-to-day implementation of the SaaS web and mobile customer account interfaces within the ELEP brand to drive customer engagement, self-service awareness, adoption, and average handle time.• Developed detailed business requirements, acceptance criteria, wireframes, and digital design prototypes to obtain LOE (level of effort) estimates and serve as a structure for documenting the functional requirements.• Created weekly, monthly and quarterly presentations for ELEP and contributed to the annual roadmap to make enhancements that improved the client experience and drove results.• Collaborated with developers, release managers, marketing, and copy resources to enhance and edit the online customer account interface to support new features and products.• Utilized UI/UX design, PHP, CSS, JavaScript, MySQL, Apache, and digital content subscription services to evolve the consumer-facing, multi-channel strategy roadmap in real-time.• Facilitated cross-functional workshops with pilot school administrators and stakeholders on the direct-to-consumer product to lead constant improvements to the user experience.• Drove the ELEP's digital product experience, advocated for the users with a strong sense of user empathy, and established a high-performing team structure.Growth: Guided efforts to improve software updates efficiently and reduced production updates by 50% by increasing productivity by 35%.

Brooklyn, New York, Us

Leadership: Oversaw all marketing and communication content across multiple platforms to grow brand awareness.• Supported the team on critical strategic and creative initiatives and led day-to-day operations, communications, and planning for content creation.• Supervised writers and editors to ensure that the content was created according to VANISH's style guide.• Developed competencies and processes required for marketing strategies and visuals used for the growth of sponsorship and investors to ensure effective workflow. • Ensured consistency of marketing materials proposals, fliers, and apparel roll-out Digital advertising materials consisted of: email, display ads, search ads, web banners, pop-ups, floating ad expanding, and news feed ads.• Engaged customers and prospects via social media channels to build a strong community around a branded community, analyzing relevant metrics to drive UI improvements and ROI.Creative: Designed, developed, and deployed the build of vanish.today interactive web site (CMS, PHP, CSS, AJAX, JavaScript, MySQL, Apache, Linux, UX \ UI).• Drove the site campaign and content calendar by testing, learning, and optimizing at every step curating digital content with a six to twelve-month lead for the site by creating digital calendar roll-outs with notifications alerts using google documents to sync in real-time. • Manage and work independently, under tight deadlines, while juggling multiple projects.Growth: Drove content growth and traffic through blog and article marketing.• Created performance reporting dashboards and deliver weekly and quarterly results for all Innovation digital initiatives impacting: ratings + reviews capture, virtual scaling solution engagement, user-generated content, Insider membership enrollment and engagement, copy testing, cross-sell strategy, PLP sorting optimizations.• Increased subscriber’s email click-to-open rate by 86.5% year over year by the end of Q4 2018.

Verona, ---, It

Teach photography and fashion stylist students the development practices of production and concepts for shooting publications.

San Andrés Cholula, Puebla, Mx

Business of photography principles and practices.

San Francisco, Ca, Us

Leadership: Balanced creative with business goals and work cross-functionally while maintaining quality and consistency across all photography.• Attended corporate, creative meetings to maintain an understanding of business goals & creative direction.• Partnered with producers, photographers, and set team to manage shoot crew in the studio or on location and lead a shoot efficiently and effectively.• Advised cost-effective creative ideas and solutions to the table while supporting photo and creative.• Joint portfolio review meetings with talent agencies for casting reviews for potential new production teams consisted of prop stylists, photographers, art directors, interior designers, and models.Creative: Ownership & responsibility of assets produced on-set - contribute to end-to-end planning, production, execution, & post-production processes of photography.• Researched and compiled inspiration and references for shoot planning.• Effectively contributed to large-scale campaigns that deeply understood branding, visual design, and digital marketing to emphasize customer solutions and satisfaction for in-store and catalog.• Organized portfolios to be property documented and shipping process back to agencies.Growth: Stayed up-to-date on current best practices, creative references & competitive landscape to maximize studio.• Formulated basic layout design concepts and researches to select and secure suitable illustrative material or conceive and assign material and detail to artists and photographers.

Culver City, Ca, Us

Aided executives in coordinating office services in implementing and oversight of daily operations.Analyzed operating practices, such as record-keeping systems, forms control, graphic design, marketing, personnel and budgetary requirements, and performance standards to create new systems and revised established procedures. Programmed electronic voting devices for auctions, regulated all guest registrations and seating arrangements. Executed management methods in order to improve workflow, simplify reporting procedures for events. Studies methods of improving work measurements or performance standards and evaluation of workflow.

Atlanta, Georgia, Us

Coordinated production and sales of Jamba gift cards from the support center over all stores nationwide. Determined supplies, materials, and equipment needed for job orders, plans and draws layout of job, and routes supplies and marketing materials, such as promotions and prints, to work areas to put job order into production. Lead, managed and executed cross-functional projects (programs), involving different Product Teams (eCommerce and loyalty programs)Worked with accounting department to maintain budget preparation and control, housekeeping, records control. Monitored progress of sales within stores throughout production, confers with establishment personnel, orders supplies, contracts services with outside vendors, and alters production schedule and job order to expedite timely processing of job in accordance with customer's requirements and company standards. Provided technical analyzing for stores nationwide and customer assistance.

Toronto, Ontario, Ca

Aided senior executives in generating all promotional and proposal materials for collaborative work with clients and sales. Reviews work order and procedural manuals to determine critical dimensions of design. Maintained file relations to specified design projection database library and loads program into server for all digital marketing. Attends specification meeting with senior executives to determine scope, limitations of project and organized all documentation of meetings to be filed into digital databases kept for public records.

Updated shooting assignments within fashion and beauty industry and maintained professionalrelationships with:Art and Casting Directors Modeling AgenciesWardrobe and Hair stylistsMake up ArtistsProvided assistance to other photographers on location and studio shoots during set up:Testing lighting and Equipment calibrationsColor metering and color corrections with filters and gelsScan images and archive into a digital database.Complete oversight on the daily operations of the studio in the form of:Periodic reviews of purchase logs, and equipment documentation before and after all shoots.Preparation of concept boards for production team meetings and cliental viewing.

Studied and researched digital databases for female artist from the 18th and 19th centuries.Investigated locations and photographic architectural structures that were used during the ties of slavery with the Underground Railroad. Findings from the research base were used in various teaching and lecture settings at the Museum Research methods included:• Handled and moved fragile and irreplaceable objects during the set up and production states of documentation.• Corrected digital prints for color, contrast and density when compared to original prints or transparencies.

Planed and instructed different aspects and techniques of traditional and digital photography using a wide variety of teaching aids. Implemented motivational strategies to engage and encourage students in active learning and overall performances. Photography rapped growth research was consistently implemented in and out the of classroom settings. Courses were based on the aspects of traditional photography and processes of shooting and developing film. More advanced students learned basic methods of digital photography.

Masters Of Fine Arts, Art For Commerce In Photography

Bachelors Of Fine Arts, Art For Commerce In Photography