- Lead the analytical solution deliveries for $1M+ accounts with double digits YoY revenue growth- Play the SME role in digital marketing, consumer marketing, machine learning and advanced analytics with in-depth industry knowledge- Engage with key stakeholders and collaborate with cross-function teams to deliver analytical/ML solutions with actionable insights- Responsible for business development for current and prospective clients- Lead multiple analytical innovation and product development projects- Manage a team of data scientists and provide project guidance and career mentorship

- Engage in the business planning process of Shingrix launch and influence VBU leadership with marketing investment guidance of $150M+ across HCP/Pharmacy/Patient- Played SME role in promotion mix modeling and investment optimization; lead the measurements of strategic marketing tactics including sales force, HCP, DTC, PR (unpaid media), EHR, Vaccine series completion program, etc- Collaborate with cross-functional teams and provide guidance for measurement and optimization- Manage multiple vendors/contractors to deliver projects simultaneously

- Manage the engagement and analytical solution delivery for multiple top Pharmaceutical clients- Play SME role in marketing/promotion mix modeling covering media/channels across digital/mass media/in-person/offline promotions; develop media optimization tool and different scenario plannings to realize maximized revenue growth- Tons of experience in digital and CRM marketing, measurement, and analytics with specific focus on driving incremental customer engagement and revenue growth- Hands-on experiences with a wide range of analytics projects (predictive modeling, segmentation, test design, A/B & multivariate testing, etc) across multiple industries- Develop innovative analytical products that are leveraged by both internal and external partners

- Provide digital dashboard reports to track performances for key AARP digital properties (websites, mobile apps, email) using Google Analytics, Adobe Omniture and other digital tracking tools- Conduct thorough and in-depth website performance analysis for clients webpages covering pageview tracking, clicks tracking, event string tracking; Provide consulting for website tracking implementation- Play critical analytical role in improving analytical process efficiency, process automation, automatic modeling platform evaluation- Deliver analytical findings such as customer profiling, member/service provider penetration and mapping, etc to marketing managers of different LOB