Co-Founder, Global COO, and Head of LatAm

Board of Advisors Member

Coordinator of the Community of Practice (CoP) on Market Intelligence in Procurement, bringing together executives and researchers to expand knowledge in the field.

Responsible for leading Supply Chain, S&OP (Sales & Operations Planning) and Project Management functions globally in 5 Regions (US, Europe, UK, Japan, and International Distributors) with a team of 4 Directors/Managers and a total of 30 people world-wide overseeing US$ 250Million on finished goods purchasing and lifecycle planning across 3,000 SKUs.Main responsibilities and achievements:Bringing the global availability of new products at market launch date from 35% to over 90%, driving revenue growth and brand strength;Leading the Project Management organization, supporting the on-time development of each new product platform from conception up to ready-to-manufacture;Leading the S&OP Leaders in each of the 5 Regions to understand the business, share best practices, and continue to improve the processes. Coordinating and managing Global S&OP meeting with Senior Leadership and Regional GM’s;Ensuring internal controls and policies for finished goods inventory levels are enforced globally and per Region;Leading the Taiwan Supply Chain team of 10 people and key suppliers of bicycles and components on monthly production plan, considering factory capacity, product seasonality and regional requirements to reduce lead times and improve delivery performance;

Responsible for leading the Global Procurement and Global Warranty functions, with a team of 2 Directors and a total of 5 people across the USA, Switzerland, and Taiwan overseeing a global supply base of best-in-class partners to drive value through cost reduction, product innovation and quality. Main responsibilities and achievements:Over US$10Million of savings in renegotiated purchasing contracts. Reduction of over 50% on overall Global Warranty impact on the P&L.Driving annual reduction of TCO – Total Cost of Ownership - on outsourced direct and indirect materials;Creating a common procurement strategy across all the brands to leverage the company’s aggregate purchasing power;Leading Global Warranty policies and procedures, as well as cost recovery contracts with suppliers;Working closely with Quality/Engineering/Product Mngt to qualify reliable partners for new components development;Leading the development and implementation of cross-functional strategic sourcing processes;Working side by side with Dorel’s other 2 business units (Caloi in Brazil and Pacific Cycle in the US) to identify synergies and delivery cost savings opportunities with common suppliers.

Responsible for leading the Domestic Purchasing, International Purchasing, S&OP and, Sales Operations functions with a team of 4 Managers and a total of 20 people across Sao Paulo, Atibaia, and Manaus.Sales and Operation Planning: managing the monthly cycle of sales forecast, production capacity evaluation, sales and production plans agreement, commercial targets set-up, production plans set-up;Order to cash: managing the process from orders input to inventory allocation, invoicing, and delivery to customers all over Brazil, plus dashboards and KIs related to the whole cycle;Domestic and International Sourcing and Purchasing management: definition of sourcing strategy, development and maintenance of a proper pool of suppliers, responsibility for an annual purchasing budget of over US$ 70 Million;Frequent trips to Asia and Europe to develop suppliers and attend trade shows.

Responsible for leading the S&OP and Sales Operations functions, with a team of 2 Managers and a total of 10 people. Sales and Operation Planning: managing the monthly cycle of sales forecast, production capacity evaluation, sales and production plans agreement, commercial targets set-up, production plans set-up;Order to cash: managing the process from orders input to inventory allocation, invoicing, and delivery to customers all over Brazil, plus dashboards and KIs related to the whole cycle.

Inception and development of a Trade Marketing Department on the company, from people to processes and systems, leading a total of 4 internal analysts and over 20 external representatives.Elaboration and implementation of Business Plans for each Key-Account of the company;Commercial contracts management, cooperated marketing agreements, Trade Marketing annual budget;Responsible for high fidelity relationship program with top 150 IBDs (Independent bicycle dealers) all over the country to develop branding, visual identity, management tools and sales increments;Products merchandise on over 2,000 Mass market POPs (point of purchase) with dedicated field team (marketing campaigns).

Managing the National Warranty Dept with a team of 6 analysts and 700+ Technical Assistance partners all over Brazil;Managing the Customer´s Service Call Center with a team of 5 analysts supporting consumers in the country;Overhauling of both areas, including policies, procedures, staff and IT;Working close to the major Key-Accounts like Casas Bahia, Walmart, Magazine Luiza, to streamline aftersales support;Responsible for feeding the manufacturing continuous improvement plans thru data coming from consumers and dealers;