Daniel West Email & Phone Number

Business Development Manager @ Rush Sport & Entertainment I have had the privilege of working for some of the world's most revered motorsport brands, including Lotus Cars and the McLaren Formula One Team. With over 6 years in the motorsport sphere, I possess deep-rooted knowledge and expertise that has been reinforced by working with some fantastic people and brands across the world. Some Key Highlights of my Career to date: - Ran the global Merchandising and Licensing operation for Lotus Cars, introducing a new clothing range along with licensing deals with the likes of Microsoft and Lego.- Launched the Lotus Evija Hypercar from a commercial and product marketing perspective, defining the product strategy, customer journey and all sales/marketing materials.- Represented the McLaren Formula 1 team as a partnership manager, looking after 5 incredible tech brands; Dell Technologies, Cisco, Webex, Alteryx and VMware. Creating and delivering 360-degree marketing campaigns and activation for their sponsorship of the team.- Joined Rush Sport & Entertainment as a Business Development Manager to create and grow the next best partnerships across all elite motorsport categories around the world.

Listed skills include Matlab, Vhdl, Labview, Simulink, and 43 others.

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  University Of East Anglia

  First Class Honours