Vice President Of Public Affairs
Washington, District Of Columbia, Us
As head of public affairs for the solar industry’s leading trade association, I provided extensive strategic and crisis communications leadership and built cross-department campaigns that raise awareness and acceptance of solar energy. My advocacy work helped bring billions of dollars in value to the industry. • Oversaw campaign that resulted in passage of the Inflation Reduction Act. Played a leading role in coalition building and engagement, media strategy, member activation and outreach to policymakers.• Helped achieve a two-year delay of tariffs on solar products, which saved the industry billions of dollars and preserved tens of thousands of jobs.• Supervised staff and consultants for an earned and social media operation worth $250 million in ad equivalency value. • Worked to activate environmental groups and others as part of a coalition to speak out on SEIA’s behalf and support congressional advocacy campaigns.• As part of a trade and tariff campaign, we placed editorials in the New York Times, The Washington Post and the Wall Street Journal among other prominent publications,• Helped establish and served on the steering committee for a 501(c)(4), which invested millions of dollars in advertising and influencer campaigns to end harmful trade policy.• Led a rebranding involving public opinion polling, analytics and a website rebuild. This effort provided consistent brand identity across the organization.• Built a program to increase diversity, inclusion and equity in our organization and throughout our industry. • Worked with CEO on association management, including structure, mission and strategy.• Led earned media campaigns that achieved 22,000 SEIA news mentions in 2022.• Oversaw the largest social media following among energy associations with more than 100,000 Twitter followers.• Appeared in numerous news outlets as a spokesperson, wrote editorials, spoke at conferences and led the communications efforts at our annual convention.