Daniel Wicks Email and Phone Number
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I am an experienced merchandising and supply chain management professional with a strong track record of successfully optimising retail product ranges and leveraging logistics infrastructure to ensure consistently timely delivery. My dedication to continuous improvement and demonstrable ability to spearhead supply chain-related organisational change projects consistently improves operational efficiency and delivers tangible financial results. Additionally, I am an experienced stakeholder manager able to pragmatically lead an internal cross-functional team and liaise with external service providers to coordinate the efficient delivery of organisational objectives on time, to budget, and to an exceptional standard.
George At Asda
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Head Of MerchandisingGeorge At Asda Apr 2024 - PresentLutterworth, England, United Kingdom- Increased product launch availability from 57% to 86% through effective supply chain management.- Delivered sales 2% over forecast and profit 3% over forecast for H1 2024.- Reduced markdown by 35% during tenure through improved inventory flow and the rollout of a ‘Clear as you Go’ strategy.- Implemented a 7% option reduction leading to a 5% increase in take per option.- Leading the merchandising function for the Men's Clothing, Essentials, Footwear, and Accessories categories for a leading supermarket chain with a turnover of £1.6b annually.- Holding full accountability for the planning and implementation of a 3-year product strategy.- Driving range architecture optimisation and maintaining size availability to ensure customers have a competitive range of product choices.- Maintaining relationships with a portfolio of key suppliers and deploying a right product/right time approach through the utilisation of comprehensive product and demand performance metrics.- Managing procurement strategy to ensure product deliveries match retail demand throughout the year including Q4 where worldwide supply chain demands challenge the sourcing of inventory.- Launching a Best Practice Squad initiative to drive improvements in merchandising culture and identify opportunities to streamline processes and promote continuous improvement. -
Head Of Supply Chain & TransformationGeorge At Asda Nov 2017 - Apr 2024Lutterworth, Leicestershire- Increased product availability by 6% through delivery network optimisation.- Delivered an £11m saving on freight costs over a 3-year period through the management of contract performance.- Reduced transit packaging costs by 20% after the delivery of a product presentation review.- Reduced ring-fenced stock by 30% and improved website product availability by 8% through e-commerce site and fulfilment centre optimisation.- Responsible for the flow of all clothing product lines from origin to retail store, maintaining inventory levels to match demand.- Spearheaded a portfolio of business transformation projects to enhance buy & distribution ratios through the refinement of allocation & replenishment algorithms.- Managed a cross-functional team of ~40 staff to the consistent delivery of supply chain objectives.- Increased supply chain and real-time inventory visibility through the design and implementation of an end-to-end Control Tower which included a series of defined critical milestones.- Developed a 5-year inventory flow plan informed by supply chain analytics to define the organisation’s product flow strategy and ensure alignment with the distribution network strategy.- Utilised the organisation’s distribution infrastructure to ensure product availability at retail locations including the use of the ambient product network to introduce daily store deliveries.- Worked with a network of online fulfilment centres to ensure delivery operations were streamlined and efficient. - Managed contracts with freight forwarding suppliers through the design, implementation, and management of KPIs to enable the evaluation of performance and drive improvements.- Collaborated with internal teams to plan future product presentations that optimise transit packaging requirements.- Delivered proof of concept for a Digital Product Passport enabled by RFID (Radio Frequency Identification) in conjunction with a key supplier to ensure compliance with planned legislation. -
Inbound Supply Chain ManagerGeorge @ Asda Jul 2013 - Nov 2017Lutterworth, Leicestershire- Delivered a cost saving of £350,000/year through streamlining the road and freight distribution network.- Reduced the critical path by an average of 3 days as a result of instilling best practice across a network of country offices.- Improved stock forecast accuracy by 10% and reduced submission timelines by 1 month.- Saved 5,000+ annual staff hours by streamlining the PO (Purchase Order) management system.- Reduced required upstream cost of inventory by £4m.- Continuously liaised with a network of international offices in Sri Lanka, Bangladesh, and Turkey to promote operational efficiency and optimise critical path timescales, and additionally managed a team of 10 in the UK.- Oversaw a strategic overhaul of the country buying mix resulting in increased fast response timelines and reduced required upstream cost of inventory.- Delivered projects designed to enhance operational efficiency including the upgrade and refinement of the organisation’s PO system.- Oversaw distribution network optimisation to ensure costs were as streamlined as possible including the utilisation of feeder vessels in place of road freight.- Produced seasonal inventory targets for George operations in conjunction with the Commercial Finance Team and submitted them to senior stakeholders to inform strategy.- Led a project to enable UK-based deconsolidation centres to increase capacity, improve size availability, and boost product flow to meet demand across key categories. -
Senior MerchandiserGeorge @ Asda Jan 2011 - Jul 2013Lutterworth, Leicestershire- Provided support to the Head of Merchandising including overall management of Ladies Clothing division with a £500m annual turnover- Coordinated 3 departments and achieved strong sales and profit growth through direct supplier negotiations in Turkey, Sri Lanka and the Far East- Responsibility for the Ladies Formal product area with an annual turnover of £80m- Successfully resolved an existing £9.2m overbuy via delivery re-phasing and cancellations, whilst supporting my supply base -
Senior MerchandiserGap Inc./ Gap Feb 2007 - Dec 2010London, United Kingdom• Management responsibility for all Ladies and Men's Woven departments with an annual turnover of £130m• Developed and submitted the financial and product strategy at division and department level and delivered reviews to leadership team• Improved margin by 2.5% on Men's woven shirts after effective direct supplier negotiations in India and China -
MerchandiserPentland Brands May 2004 - Feb 2007London, United Kingdom -
MerchandiserFred Perry Ltd Mar 2002 - Apr 2004London, United Kingdom -
Junior MerchandiserMothercare Aug 2000 - Mar 2002Watford, United Kingdom -
Assistant MerchandiserDebenhams Nov 1996 - Aug 2000London, United Kingdom
Daniel Wicks Education Details
Frequently Asked Questions about Daniel Wicks
What company does Daniel Wicks work for?
Daniel Wicks works for George At Asda
What is Daniel Wicks's role at the current company?
Daniel Wicks's current role is Merchandising & Supply Chain Professional.
What is Daniel Wicks's email address?
Daniel Wicks's email address is da****@****ple.com
What is Daniel Wicks's direct phone number?
Daniel Wicks's direct phone number is +61 2 8035*****
What schools did Daniel Wicks attend?
Daniel Wicks attended University Of Hertfordshire, Finchley Catholic High School.
Who are Daniel Wicks's colleagues?
Daniel Wicks's colleagues are Gemma Bonar, Lydia Dahi, Monika Moldova, Debbie Scott, Sue Hughes, Val Brown, Joanne Kirby.
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