Daniel Wicks
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Daniel Wicks Email & Phone Number

Merchandising & Supply Chain Professional at George at Asda
Location: Coventry, England, United Kingdom 9 work roles 2 schools
1 work email found @apple.com 2 phones found area 128 and 408 LinkedIn matched
✓ Verified Jul 2026 4 data sources Profile completeness 86%

Contact Signals · 1 work email · 2 phones

Work email d****@apple.com
Direct phone (128) ***-****
LinkedIn Profile matched
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Current company
Role
Merchandising & Supply Chain Professional
Location
Coventry, England, United Kingdom
Company size

Who is Daniel Wicks? Overview

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Quick answer

Daniel Wicks is listed as Merchandising & Supply Chain Professional at George at Asda, a with 946 employees, based in Coventry, England, United Kingdom. AeroLeads shows a work email signal at apple.com, phone signal with area code 128, 408, and a matched LinkedIn profile for Daniel Wicks.

Daniel Wicks previously worked as Head of Merchandising at George At Asda and Head of Supply Chain & Transformation at George At Asda. Daniel Wicks holds Ba (Honours), Applied Economics, 2:1 from University Of Hertfordshire.

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Email format at George at Asda

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{first}.{last}@apple.com
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Profile bio

About Daniel Wicks

I am an experienced merchandising and supply chain management professional with a strong track record of successfully optimising retail product ranges and leveraging logistics infrastructure to ensure consistently timely delivery. My dedication to continuous improvement and demonstrable ability to spearhead supply chain-related organisational change projects consistently improves operational efficiency and delivers tangible financial results. Additionally, I am an experienced stakeholder manager able to pragmatically lead an internal cross-functional team and liaise with external service providers to coordinate the efficient delivery of organisational objectives on time, to budget, and to an exceptional standard.

Current workplace

Daniel Wicks's current company

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George at Asda
George At Asda
Merchandising & Supply Chain Professional
lutterworth, leicestershire, united kingdom
Website
Employees
946
AeroLeads page
9 roles

Daniel Wicks work experience

A career timeline built from the work history available for this profile.

Head Of Merchandising

Current

Lutterworth, England, United Kingdom

- Increased product launch availability from 57% to 86% through effective supply chain management.- Delivered sales 2% over forecast and profit 3% over forecast for H1 2024.- Reduced markdown by 35% during tenure through improved inventory flow and the rollout of a ‘Clear as you Go’ strategy.- Implemented a 7% option reduction leading to a 5% increase in take per option.- Leading the merchandising function for the Men's Clothing, Essentials, Footwear, and Accessories categories for a leading supermarket chain with a turnover of £1.6b annually.- Holding full accountability for the planning and implementation of a 3-year product strategy.- Driving range architecture optimisation and maintaining size availability to ensure customers have a competitive range of product choices.- Maintaining relationships with a portfolio of key suppliers and deploying a right product/right time approach through the utilisation of comprehensive product and demand performance metrics.- Managing procurement strategy to ensure product deliveries match retail demand throughout the year including Q4 where worldwide supply chain demands challenge the sourcing of inventory.- Launching a Best Practice Squad initiative to drive improvements in merchandising culture and identify opportunities to streamline processes and promote continuous improvement.

Apr 2024 - Present

Head Of Supply Chain & Transformation

Lutterworth, Leicestershire

- Increased product availability by 6% through delivery network optimisation.- Delivered an £11m saving on freight costs over a 3-year period through the management of contract performance.- Reduced transit packaging costs by 20% after the delivery of a product presentation review.- Reduced ring-fenced stock by 30% and improved website product availability by 8% through e-commerce site and fulfilment centre optimisation.- Responsible for the flow of all clothing product lines from origin to retail store, maintaining inventory levels to match demand.- Spearheaded a portfolio of business transformation projects to enhance buy & distribution ratios through the refinement of allocation & replenishment algorithms.- Managed a cross-functional team of ~40 staff to the consistent delivery of supply chain objectives.- Increased supply chain and real-time inventory visibility through the design and implementation of an end-to-end Control Tower which included a series of defined critical milestones.- Developed a 5-year inventory flow plan informed by supply chain analytics to define the organisation’s product flow strategy and ensure alignment with the distribution network strategy.- Utilised the organisation’s distribution infrastructure to ensure product availability at retail locations including the use of the ambient product network to introduce daily store deliveries.- Worked with a network of online fulfilment centres to ensure delivery operations were streamlined and efficient. - Managed contracts with freight forwarding suppliers through the design, implementation, and management of KPIs to enable the evaluation of performance and drive improvements.- Collaborated with internal teams to plan future product presentations that optimise transit packaging requirements.- Delivered proof of concept for a Digital Product Passport enabled by RFID (Radio Frequency Identification) in conjunction with a key supplier to ensure compliance with planned legislation.

Nov 2017 - Apr 2024

Inbound Supply Chain Manager

Lutterworth, Leicestershire

- Delivered a cost saving of £350,000/year through streamlining the road and freight distribution network.- Reduced the critical path by an average of 3 days as a result of instilling best practice across a network of country offices.- Improved stock forecast accuracy by 10% and reduced submission timelines by 1 month.- Saved 5,000+ annual staff hours by streamlining the PO (Purchase Order) management system.- Reduced required upstream cost of inventory by £4m.- Continuously liaised with a network of international offices in Sri Lanka, Bangladesh, and Turkey to promote operational efficiency and optimise critical path timescales, and additionally managed a team of 10 in the UK.- Oversaw a strategic overhaul of the country buying mix resulting in increased fast response timelines and reduced required upstream cost of inventory.- Delivered projects designed to enhance operational efficiency including the upgrade and refinement of the organisation’s PO system.- Oversaw distribution network optimisation to ensure costs were as streamlined as possible including the utilisation of feeder vessels in place of road freight.- Produced seasonal inventory targets for George operations in conjunction with the Commercial Finance Team and submitted them to senior stakeholders to inform strategy.- Led a project to enable UK-based deconsolidation centres to increase capacity, improve size availability, and boost product flow to meet demand across key categories.

Jul 2013 - Nov 2017

Senior Merchandiser

Lutterworth, Leicestershire

- Provided support to the Head of Merchandising including overall management of Ladies Clothing division with a £500m annual turnover- Coordinated 3 departments and achieved strong sales and profit growth through direct supplier negotiations in Turkey, Sri Lanka and the Far East- Responsibility for the Ladies Formal product area with an annual turnover of £80m- Successfully resolved an existing £9.2m overbuy via delivery re-phasing and cancellations, whilst supporting my supply base

Jan 2011 - Jul 2013

Senior Merchandiser

London, United Kingdom

• Management responsibility for all Ladies and Men's Woven departments with an annual turnover of £130m• Developed and submitted the financial and product strategy at division and department level and delivered reviews to leadership team• Improved margin by 2.5% on Men's woven shirts after effective direct supplier negotiations in India and China

Feb 2007 - Dec 2010

Merchandiser

London, United Kingdom

Mar 2002 - Apr 2004

Junior Merchandiser

Watford, United Kingdom

Aug 2000 - Mar 2002

Assistant Merchandiser

London, United Kingdom

Nov 1996 - Aug 2000
Team & coworkers

Colleagues at George at Asda

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2 education records

Daniel Wicks education

FAQ

Frequently asked questions about Daniel Wicks

Quick answers generated from the profile data available on this page.

What company does Daniel Wicks work for?

Daniel Wicks works for George at Asda.

What is Daniel Wicks's role at George at Asda?

Daniel Wicks is listed as Merchandising & Supply Chain Professional at George at Asda.

What is Daniel Wicks's email address?

AeroLeads has found 1 work email signal at @apple.com for Daniel Wicks at George at Asda.

What is Daniel Wicks's phone number?

AeroLeads has found 2 phone signal(s) with area code 128, 408 for Daniel Wicks at George at Asda.

Where is Daniel Wicks based?

Daniel Wicks is based in Coventry, England, United Kingdom while working with George at Asda.

What companies has Daniel Wicks worked for?

Daniel Wicks has worked for George At Asda, George @ Asda, Gap Inc./ Gap, Pentland Brands, and Fred Perry Ltd.

Who are Daniel Wicks's colleagues at George at Asda?

Daniel Wicks's colleagues at George at Asda include Aysun Çalışkan, Hannah Dickens, Ionela-Ligia Vancea (Pit), Monica Avalynn, and Charlie Edmiston.

How can I contact Daniel Wicks?

You can use AeroLeads to view verified contact signals for Daniel Wicks at George at Asda, including work email, phone, and LinkedIn data when available.

What schools did Daniel Wicks attend?

Daniel Wicks holds Ba (Honours), Applied Economics, 2:1 from University Of Hertfordshire.

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