• Support the development and execution of local and global 360 marketing strategies to drive business growth and reinforce global brand presence.• Conduct category and competitive assessments, identify market trends and consumer insights, and provide strategic business recommendations to ensure robust brand strategies.• Execute product development life cycle plans in a timely manner, including concept ideation, packaging development, costing, commercial briefs, merchandising, digital/social assets, and promotion.• Manage internal cross-functional and external vendor relationships, ensuring all parties have timely information to support product development initiatives and campaign launches.• Maintain budgets, processing POs, tracking/allocating spend, and providing status updates on finances.

• Supported the creation of presentation materials, process documents, and project plans.• Assisted and contributed to internal sustainability and inclusion training programs for cross-functional teams.• Participated in internal and external communication efforts on sustainability and inclusion.• Contributed to a comprehensive set of projects related to sustainability claims, sustainable material guidelines, NGO partnerships, strategic initiatives).

Campaign Operations Lead: Cisco Umbrella Marketing Operations• Implemented and configured Eloqua, a marketing system designed to run email campaigns and webinars.• Defined campaign and web page requirements across multiple marketing, brand, and design teams, ensuring the successful construction and launch of over 300+ campaigns and webinars.• Managed a content management platform, acting as the point-of-contact and owner for all business needsrequirements, system changes, design requests, etc.• Determined milestones and measurements of success using an agile work methodology to track progress and sustain alignment in a fast-paced environment.• Supported the transfer of assets during system migration from Marketo to Eloqua.Business Analyst for HPE• Mapped business processes across portfolio, program, and sprint planning• Detailed pain points as a reference for their current state, assessing areas for better technology enablement• Facilitated interactive, virtual sessions to identify and develop tailored operational processes to support their business.• Supported final narrative/proposal to client by researching, gathering, and synthesizing information supporting findings and by identifying opportunities/themes gained from client sessions.

Business Analyst: Facebook Consumer Marketing Operations• Implemented and configured a project management tool designed to capture budgets, forecasting, and business processes across horizontal and vertical Consumer Marketing teams, resulting in consolidated campaign data, increased transparency, more efficient reporting, and standardized workflows and information.• Designed and built team-specific dashboards, centralizing all data, metrics, and performance updates necessary for day-to-day work.• Spearheaded channels for learning and guidance by mocking online one-pagers for various workflows, conducting trainings and office hours, etc. to maintain business momentum and ramp up workers new to the system.• Gathered requirements from teams to capture cross-functional workflows in the system and to identify business gaps, resulting in more transparency to leads, approval flows, and better adherence to budget.Coordinator: Accenture Innovation Hub Events• Sourced print studios, catering, event space, etc. for in-person client engagements.• Drafted client itineraries and session agendas.• Drove status meetings by overseeing timelines across multiple client engagements and escalating/addressing roadblocks to maintain momentum.• Tracked budget, spend, and pricing for client engagements.• Spearheaded client communications and communications involving outside parties.