Daniel Williams Email & Phone Number

Fresno, California, United States

In charge of overseeing all nationwide retail branded and private label operations for InnovAsian Cuisine, including sales team management to enhance overall growth and profits. Collaborate with executive leadership to assist in strategic planning, product development, and meeting company targets. Represent InnovAsian as the external face a conferences.

Transformed sales from a perpetual $30 million to $40+ million in less than 2 years. Created new products from concept to market to adapt with market changes. Optimized products, sales team and go to market strategy for each segment. Expanded sales in each channel and boosted company revenue and margins. Conducted competitor research and formulated.

In charge of sales for all accounts in the west which included the Albertsons corporate relationship. Launched a national grab-and-go program with Sprouts in the first 6 months. Engaged with retail and meal kit companies to expand entry options into retail. Introduced and executed new sales strategies to broaden the existing customer network and enhance.

Pioneered an innovative meat company on the west coast while also developing national business with Kroger. Transformed sales from $0 to $5 million during my time at Man Cave Meats. Launched into a highly price sensitive segment with four new items and expanded into new categories. Developed packaging concepts and item flavors with marketing and R&D teams.

Woodland, CA

- Lead and trained a team of up to 36 associates in operations of departments across the dairy, frozen and meat-deli commodities.- Increased gross profit dollars every quarter for each department managed.- Created and implemented strategies to increase profitability and efficiencies.- Developed and maintained quality working relationships with vendors and.

Cameron Park, CA

-Point person for communication task force & store safety -Oversaw daily store operations, execution, and staffing.-Implemented a service based mindest.-Worked with the store director and department managers to create a marketing strategy that was custom for our store. -The only one in the company to have dual positions as Grocery Manager and Assistant.

West Sacramento, CA

- Developed and lead team to sales growth and gross profit increase each year.- Trained sub-department managers on execution and efficiencies of their departments.- Created display layouts and merchandising for the the store.