Direct web content strategy, development and production for a city destination marketing organization (DMO) website that logged 8.3 million sessions and 6.1 million users in 2021 Utilize market research and analytics to ensure that content is broadly appealing, engaging and funManage digital content marketing tactics and execution, resulting in 2.2 million referrals to partner websites in 2021Develop content plans and manage Visit Philadelphia original and sponsored email campaigns to reach more than 270,000 email subscribers 4 to 6 times per monthStrategically staff web content team through internal development, hiring and outsourcing, managing to changing organizational budgets

Served as editor-in-chief with a focus on improving quality and maintaining a consistent style and tone across all original content, sponsored advertisements from partners and stakeholders, and email outreachOversee the selection and quality of photography and video for visitphilly.comReceived the highest employee award in 2020 for "going above and beyond in the service of coworkers and the mission of Visit Philadelphia"

Served as a content lead during major frontend and backend web redesign project of visitphilly.com (2017–2018), contributing to new user features, UX, and CMS; supporting overall content reduction to ease site maintenance; and collaborating with designers, developers and project managers Led a team of three writers and content managers, hiring, supervising, and supporting career development, providing stretch assignments and enabling professional growthCo-managed the publication of around 300 pieces of content per year

Researched, wrote and formatted engaging articles, features, posts and listings for visitphilly.com and uwishunu.com, including for high-profile campaigns for the pope’s visit, the Democratic National Convention, Philadelphia’s Historic District and moreImproved engagement by positioning digital content for success via organic search and social

Researched and wrote content for the Greater Philadelphia Tourism Marketing Corporation, Mxdwn.com, Hidden City Philadelphia, Risk & Insurance Magazine, Saint Joseph’s University Alumni Magazine and Temple University Compass Magazine

Managed, edited and contributed to semimonthly newsletter and daily website for human resource professionals, developing original content through first-hand interviewing and research. Maintained highest income per order and top five renewal rate of PBP’s 28 newsletters

Wrote articles for alumni communications and internal academic newsletters. Authored, prepared, and distributed press releases and media advisories