Lead organization in membership development, engagement and member services. Focus on integration to provide an enhanced member experience, increased engagement and growth in dues and non-dues revenue sectors. Develop and maintain partnerships. Oversee training, certification and High-Quality E&C Program (HQ) assessment areas.

Lead organization in membership development, engagement and member services. Focus on integration to provide an enhanced member experience, increased engagement and growth in dues and non-dues revenue sectors.

Led organization in marketing, membership, meetings, IT and corporate relations core business pillars. Focus on integration to provide an enhanced member experience, increased engagement and growth in dues and non-dues revenue sectors.

When we meet as a Senior Leadership Team, our focus lands on our members, the institutions and the professionals who look to us for vital resources. In collaboration with vice presidents and other senior directors, I serve in the role of visionary strategist, product developer, and data nerd. With an ambitious strategic plan, we map our benchmarks for projects such as a global membership engagement project, which aims to expand worldwide membership by 800 institutions within the next five years. With my expertise in global market analytics, I’m partnering with a consultant to achieve key milestones, including:☑Identifying viable target audiences☑Conducting an environmental scan to provide analysis on legal, social, and regulatory issues☑Generating prospect lists and providing a country-by-country ranking to optimize resources☑Managing a global online lead-generation campaign to produce qualified leads through content marketing and other strategies☑Developing and deploying sales and engagement strategies to convert leads into membersAfter researching vendors to partner with us on projects such as this one, I handle contract negotiation and assembly of internal teams from across the globe. By building the infrastructure to launch and implement a project of this magnitude, I’m directing the innovative growth of our organization alongside operations.Whether I’m attending to the integration of new technologies, such as an email ticketing system with IT support across all divisions within our organization, or I’m assessing the best use of our $700K annual marketing budget, I remain customer-centric. We have a high (>93%) retention rate on our membership roster, and I recognize the elements we must deliver to continually improve upon that number. My leadership style is described as inclusive and strengths-based. I’m honored by these descriptions, and I strive to innovate in my services to members and in my development of the people who work with and for me.

This position was a pivot for me because, instead of competing for a role that was already in place, I recognized a need and stepped forward to address it. By blending our marketing efforts with our membership services, I optimized our resource allocation and produced stellar results:☑ Launched a customer-centric association management system (AMS) that adapts to seven currencies in real-time☑ Increased market share and boosted membership☑ Streamlined internal processes to minimize response time in handling member inquiries and processing transactions

When I tell people that I supported the marketing and promotion of 100+ conferences annually, they imagine that the events all blend together. In one sense, they do become a blur, but there are moments that stand out for me. I tend to remember the moments when major accomplishments resulted from our efforts, including:☑ Removing the siloed marketing budget and replacing it with a centralized marketing budget☑ Developing a marketing approach that produced integrated marketing services for customers☑ Entering the wild world of emarketing and stepping fully into that area, using wholistic and data-centric methods☑ Creating record-breaking growth on our conferences☑ Expanding our conference productsConferences were just one dimension of my marketing role. In this era of rapid change around communications, I came up to speed very quickly on social media, user experience on our website, and visual identity.

I was lucky enough to serve in this role during a period of great disruption in marketing. Because I immerse myself in technology and emerging trends, I seamlessly stewarded the shift from a print-based magazine to a web-based infrastructure. That investment we made during this era paid off for us by laying the groundwork for the services we deliver through our membership-based site today.

The membership for this organization includes local government officials and elected public servants, a population that was very different from members in other organizations where I served. I welcomed the shift and quickly recognized the needs of executives and public officials at the city and county levels. I’m energized by new realms. The core dimensions that run through all marketing programs merged with the specific needs of a unique population to bring forth my creative skills.While in this role, I led the effort to monetize select services, elevating their value to both the Public Technology Institute and the population they served. I faced skepticism when I pitched these ideas (why would members pay for services that were previously offered without a fee?), but I knew that our members would embrace the content and the experiences that we offered when they saw what they were worth. The results ratings, which were significantly higher than before we introduced this model, validated my model.

How do you inspire and inform new teachers while engaging artist-status performers? I loved this challenge, and my data-driven side found the route to membership growth and retention.

From the beginning of my career, I’ve had a reputation for being unflappable, thorough, and driven. My initial position with CASE established that foundation, and it’s the reason I was invited back five years later. Having been on the frontline of client services, I’m a stronger team leader, and when I step back into conference mode or contribute in a similar manner, it’s like riding my bike. I get back in the saddle and ride.