As Sporting Index’s Senior Marketing Executive, it’s my job to deliver campaigns with cut-through. I oversee our marketing output, and act as the glue that binds each area of the team together. I’m always looking for new and exciting creative opportunities to deliver the best creative we can. Some of my key responsibilities include:Campaign coordination: - Building practical solutions for intense, time-sensitive projects with creative flair and data-driven intelligence - Bringing different parts of the team together to ensure collaboration between various stakeholders- Managing the delivery process of the campaign, from start to finishSocial and digital content management - Managing Sporting Index’s PR, social and blog output, with a strong focus on engaging our growing audiences across multiple channels - Creating effective multi-channel strategies to drive ROI - Managing budgets and using ROI analysis to make decisions based on strong data- Making sure our content lives up to the brand’s high standards. Continually quality controlling all output to ensure it’s engaging and on-brand and compliant - Reviewing performance with detailed reporting to make sure business objectives are met External agency management - Working closely with Sporting Index’s creative and community agencies (Social, PR and Blog) to deliver premium quality content and identify new creative opportunities Brand management - Taking a lead role in reviewing the quality of all branded content for Sporting Index, making sure we’re putting out the best creative. Overseeing the company’s re-brand with detailed planning and precise execution Brand ambassador lead - I’ve successfully activated two huge Brand Ambassadors for Sporting Index. Which meant working closely with the talent themselves and their management. Together we developed a mutually beneficial relationship which maximised brand awareness for both parties, seeking out creative opportunities to increase exposure

I spent my third year of University as a marketing coordinator at ShopperTrak, the global leader in retail analytics. Here I was exposed to many different marketing functions and played a key role in the organisation of international events, advertising and content creation, website updates, competitor analysis and controlling the marketing budget. The main focus of my role within the marketing team was to focus on the digital side of marketing, this meant that I was lefft responsible for any website updates, creating blogs, planning and publishing all social media activity and to monitor the digital marketing metrics. I placed a large emphasis in recording a presenting the marketing metrics as a way of measuring performance, using tools such as Google Analytics, Salesforce and Pardot I was able to extract information on all of our digital marketing campaigns and their success rates, I would then feedback these metrics to the global team in the monthly ‘All Hands Meetings’.

My role as a General Assistant at the Castle Royle Golf and Country Club involved me helping in all departments of the club. These ranged from working in the gym, the kitchen, behind the bars, in the spa and pool or in the golf club.

My role as a Catering Assistant involved me preparing foods to be sold on match days at the stadium. I was also responsible for the sale of the goods before, during and after the matches. This helped me to gain excellent customer service skills, through communicating with customers and understanding their wants and needs.