Daniel Xu Email & Phone Number

上海

Shanghai City, China

Shanghai City, China

Job scopea) Fully understand and analyse the client’s marketing objective and TA’s media behaviour,so as to develop the professional annual media strategy.b) Lead the team to develop the tactics plan based on annual strategy, negotiate withmedia to get the most prioritised resource.c) Manage the daily work of whole team, timely learn the feedback and need from client, to ensure all work are under control and smooth ongoing, to ensure campaignachieving the goal.d) Coordinate with company resource (Programmatic buy/Social/mobile/search/e-Commerce/…) to provide client integrated online promotion.e) Maintain the good relationship with clients, share the latest news and development ofdigital marketing, help client to catch up the industry trends.f) Learn the potential needs from client to ensure the growth of client’s online spendingand company revenue.g) Support the new business pitch.h) Collect information and successful cases of digital marketing, to regularly share thesewith team members so as to improve their working skill.Key Achievement:a) Restructure the paid media business of MOS, including adjustment of promotion andinvestment strategy, finally meet client’s need and renew the annual FY2016 contract.b) Actively communicate with Sisley client and improve both client service and e-marketingstrategy. Still ensure good media performance in 2015 though total budget is decreased.Finally client was satisfied with team’s improvement and renew the 2015 and 2016 annualcontract.c) Convince Milkana client to invest in OTV programmatic buy, which brings not only bettermedia performance but also growth of agency revenue.(This project was also shared withwhole group as successful case.)d) Actively extend the business of IKEA, as the result, client doubled their online spending inFY2016.e) Participate in patch of DANONE’s milk powder line and finally agency win the business in thisyear as their online media agency.

Shanghai City, China

Job scopea) In charge of the daily work of account service department, leading pitch of new business programs and maintenance of current clients.b) Fully understand and analyze the client’s marketing objective and insight of TA, so as to develop the professional communication strategy.c) Coordinate with creative team to generate the creative idea and asset base on the communication strategy, to ensure accomplishment can achieve client’s expectation.d) Brief and manage the 3rd party (social/digital media/e-commerce agency) to develop the execution plan, to ensure rational use of BTL resource and finish the integrated digital marketing execution plan.e) Monitoring the quality of creative assets and the performance of execution plan, to regularly provide the performance evaluation and suggestion on optimization, including weekly report and post buy, to achieve client’s expectation.f) Learn and share marketing information about category, to help clients to have a better grasp on trends.g) Maintain the good relationship with clients, to ensure the stable growth of business.h) Collect information and successful cases of digital marketing, to regularly share these with team members so as to improve their level.Project Experience:2013/01 – now：Brand’s annual digital creative agency2013/06 – 2013/09: Coca-Cola Nick Name Bottle Summer Promotion Campaign (2013 China Effie Grand Prix)2013/03 – 2013/05：Herborist Taichi Dan New Product Launch Campaign(2013 China 4A Bronze Award )2013/05 – 2013/06: Herborist 15th Anniversary Celebration Micro-film Project2013/05 – 2013/06: 91 Assistance Golden League Campaign2013/10 – 2013/11: Levi’s & Skullcandy Halloween Co-branding Campaign 2013/11 – 2013/11: Levi’s Warm Jeans Promotion Campaign2013/12 – 2014/01: Levi’s CNY Branding Campaign

Shanghai City, China

Job scopea) Fully understand and analyze the client’s marketing objective and insight of TA, so as to develop the professional communication strategy.b) Coordinate with creative team to generate the creative idea and asset base on the communication strategy, to ensure accomplishment can achieve client’s expectation.c) To assist business director to manage the account service team, to coordinate with other teams (social/digital media/e-commerce agency) to develop the execution plan, to ensure the project is on track and regularly provide the performance evaluation and optimization suggestion, so as to achieve client’s expectation. d) Learn and share marketing information about category, to help clients to have a better grasp on trends.e) Maintain the good relationship with clients, to ensure the stable growth of business.f) Collect information and successful cases of digital marketing, to regularly share these with team members so as to improve their level.Project Experience2012/03 – 2013/01：Johnnie Walker annual digital creative agency2012/07 – 2013/08: Brand’s BEC Brain Monster campaign (2013 ROI Grand Prix)

Shanghai City, China

Job scopea) Maintain the relationship with clients, to know the client’s expectation and campaign objective.b) Assist with the planning director to develop annual media strategy.c) Research data on BTL behavior of TA and competitors, so as to develop the media strategy.d) Coordinate with SEM team to develop the integrate media execution plan, to ensure the rational use of BTL media resources.e) To finalize the spotplan, to evaluate the performance of media resource via the 3rd monitoring system, to give feedback and optimization suggestion on campaign performance to clients and 3rd party agency, to be In charge of generating the final report of campaign.

Shanghai City, China

Job scopea) Lead team to serve clients in iWOM maintenance.b) Communicate with clients to learn the project brief and client’s expectationc) Develop the social strategy, including communication angle, promotion methods and platform chosen.d) Coordinate with creative team to create social content, including social event, daily content and interactive activity.e) Monitor the execution of campaign and develop performance report.