* Instrumental in growing Winspace Canada's portfolio to $1M in just 2 years.* Managed 231 corporate and independent bike shops across Canada.* Organized and participated in 10 cycling-related corporate and community events, generating $200K in sales in 2024

CYCLING EDUCATION: • Develop programming to empower new cyclists with being comfortable riding with others and being safe in traffic. • Customize riding skills training programs and workshops for corporate teams participating in charity rides• Empower cyclists through education for the best group ride experience

* Managed logistics for major running events, ensuring participant safety through coordination with police, volunteers, and city officials.* Delivered seamless race-day experiences by overseeing water stations, volunteer coordination, and traffic management.

* Recruited over 1,000 members over a 15-year period.* Increased membership by 20% year over year.* Engaged over 100 members in weekly rides.* Fostered a supportive community among local cyclists through group rides, events, and social activities.* Empowered members to enhance their cycling skills and practice safe riding techniques, improving both performance and road safety.* Developed training programs for cyclists of all levels, emphasizing handling skills, traffic navigation, and confidence-building.* Organized workshops on group riding, goal setting, nutrition, and equipment maintenance to foster a supportive cycling community.* Created corporate workshops for team-building and charity ride participation, enhancing community engagement.

* Led business development initiatives through community engagement and customer loyalty programs.* Managed daily operations, including team recruitment, training, and motivation, ensuring high performance and engagement.* Increased revenue from $650K to $7.5M and successfully expanded the business by opening three additional locations.* Navigated pandemic-related challenges with strategic inventory and supply chain management.

* Drove revenue growth through strategic sales initiatives and strong relationships with retailers and sponsors.* Consistently exceeded sales targets by leading business development and account management efforts.* Increased sales by 300% over 5 years.* Worked closely with over 250 corporate partners to supply custom apparel for charity cycling events.

Dealer Support, Custom Clothing Sales

Cycling Program Instructor

• Increased road bike sales by 200% in two-year period, doubling the Gross Margins• Increased soft goods sales by 15% each year since 2004 using an online forum where users/customers could interact with each other and look for new products, reviews of current product, classifieds, and more• Increased walk-in traffic by 15% through the use of flyer distribution at special events(localized)• Designed and executed a “Word of Mouth” strategy to increase brand awareness and create outside sales including an innovative customer loyalty program that resulted in 25% increase in sales per customer who participated• Initiated branding through multiple mediums (i.e. print, interactive/web, clothing)• Created a culture for the brand through sponsorship of racing teams(3 bicycle disciplines) and club rides

• 2000-2003 Limelight Night Club – Responsible for managing 4 street teamso Averaged 100 additional patrons per night and increased door sales by 25%• 2002- 2003 Helium Night Club – Responsible for Managing 6 street teamso Promoted “Live to Air” industry night and increased door sales by 15%• 2003-2004 Fox & Fiddle - Designed Molson Indy Promotional Flyero Increased Lunch Hour business by 15% with the use of 2 street teams.• 2003-2005 Afterlife Night Club – Responsible for managing 2 street teamso Averaged 150 additional patrons per night and increased door sales by 35%.o Managed a guest list of 150, which accounted for 33% of door sales