Business Development & Product Innovation Lead
CurrentSince joining in 2019 I've had the privilege of working closely with the owner to drive growth and innovation at my local oatcake shop. My role has evolved from supporting day to day operations to taking on a management role where I've been actively involved in shaping the business' future. In more recent times I've focused on product development, bringing fresh ideas to the table, such as the creation of our highly anticipated Whey Protein Oatcakes. This venture has allowed us to expand our product range and cater to the growing fitness market, blending tradition with modern nutrional needs. As a strong advocate for embracing the digital age, I have led efforts to boost our online presence with the creation of a TikTok account, where we achieved over 10k views in the first month. This short term success has reinforced the importance of digital marketing and online engagement, providing new opportunities to reach a wider audience and enhance our brand visibility. As I continue to collaborate with the owner, my focus remains on driving innovation, expanding our product range, and further establishing the business as a leader in its niche.
