Daniel Ybarra Email & Phone Number

Brea, California, United States

• Develop and execute digital marketing design strategies for various channels
• Partner with various entities to develop, optimize, and maintain B2B and B2C marketing campaigns
• Strategize and execute e-mail marketing for product optimization
• Develop digital and creative marketing content including but not limited to SEO/SEM strategies to drive qualified consumer traffic
• Social Media management of created content for business optimization
• Creative direction on digital marketing campaigns including social media, influencer marketing, and digital events

• Drive strategy for VIZIO’s content development around new products, evergreen engagement content and episodic series
• Analyze and report on performance and success of content across all social channels, making recommendations for future content optimization
• Grew VIZIO’s social media monthly active users by more than 300% in less than a year utilizing organic strategies
• Coordinate with Marketing & Social Media Team ensuring all content creation, approvals and distribution
• Cross-functional partnership with internal teams including Creative, PR, Retail, Product Marketing Communications, Email, and Human Resources to build, lead and execute activations across various go-to-market launches
• Developed and executed sweepstakes & giveaways to maximize UGC content and influencer marketing efforts

Costa Mesa, CA

• Redeveloped branding, music marketing proposition and partnerships for Hurley Recordings resulting in a 16% increase in social media fans resulting in the most viewed content on Hurley's social channels
• Formalized an Instagram initiative that connected a myriad of musicians and bands to new fans through live performances resulting in 100M+ Impressions
• Facilitated positive brand relationships through influencer marketing efforts and social connectivity

Costa Mesa, CA

• Created & strategized unique consumer-facing content for Hurley's surf team, entertainment events, and various media channels
• Collaborated with product and creative leads to facilitate the ongoing Hurley content calendar and develop strategic projects to improve growth and engagement
• Produced brand campaigns from concept to completion including the production of audio, motion graphics, and cinematography

Ba, Radio, Television, Film

Extensive knowledge of film studies as well as Interactive Entertainment (gaming).

Telecommunications & New Media