Daniel Yeo Email & Phone Number

Singapore

• Regional B.D.M roles in APAC & CIS region, identifies business opportunities and penetrates into white spaces.(New business developments in Taiwan, Hong Kong & Seychelles)• Double hat as a BDM for APAC & CIS region and Country Manager for China, managing our China team in Shanghai. Deep dive into food service channels (managed individual P&L accounts, rework on the pricing strategies, work closely with distributors on individual K.A developments, shopper marketing strategies, from… Show more • Regional B.D.M roles in APAC & CIS region, identifies business opportunities and penetrates into white spaces.(New business developments in Taiwan, Hong Kong & Seychelles)• Double hat as a BDM for APAC & CIS region and Country Manager for China, managing our China team in Shanghai. Deep dive into food service channels (managed individual P&L accounts, rework on the pricing strategies, work closely with distributors on individual K.A developments, shopper marketing strategies, from planning to activations of brand & marketing activities in trade as well as developing NPDs)• New Business developments in Retail and E-commerce: In progress, working with local team and contacts to re-strategizes our branded consumers landscape in China. Show less

Singapore

• Responsible for $20M portfolios in East Asia exports market (China, Taiwan, HKG & Macau, Korea, Japan, Nepal, Mongolia) and double hatting as a Country Manager for Thailand, Malaysia and Singapore• Deep dive into core markets (managed individual P&L accounts, rework on the pricing strategies, work closely with distributors on individual K.A developments, shopper marketing strategies, from planning to activations of brand and marketing activities in trade, New product launches)•… Show more • Responsible for $20M portfolios in East Asia exports market (China, Taiwan, HKG & Macau, Korea, Japan, Nepal, Mongolia) and double hatting as a Country Manager for Thailand, Malaysia and Singapore• Deep dive into core markets (managed individual P&L accounts, rework on the pricing strategies, work closely with distributors on individual K.A developments, shopper marketing strategies, from planning to activations of brand and marketing activities in trade, New product launches)• Business Development activities (Research on competitors pricing / trade activities and proposed suitable, sustainable pricing strategies and marketing activities to drive sales)• Lead for rebranding Van Houten (a Dutch Chocolate brand just acquired from Hershey’s) working with few agencies on re-designing the brand architecture, portfolio and packaging• Plan and execute 360 marketing activities for Van Houten products launch in few core countries Show less

Singapore

•Business Development activities in East Asia (China, Hong Kong, Taiwan, Vietnam, Mongolia, Korea, Japan, Myanmar)•Achieves sales objectives by implementing strategic plans and productions, resolving problems and completing action plans. •Joint Marketing activities in targeted countries to create strong brand awareness.•Manage the above key countries and assist them in marketing strategies, campaigns, product launches, analyze competitors, market trends and identify new… Show more •Business Development activities in East Asia (China, Hong Kong, Taiwan, Vietnam, Mongolia, Korea, Japan, Myanmar)•Achieves sales objectives by implementing strategic plans and productions, resolving problems and completing action plans. •Joint Marketing activities in targeted countries to create strong brand awareness.•Manage the above key countries and assist them in marketing strategies, campaigns, product launches, analyze competitors, market trends and identify new opportunities.•Effectively manage budgets and P&L on all key portfolios Show less

Mongolia

•Business support for China and Mongolia office•Responsible for every raw materials procurement activities•Follow up with merchants/clients to ensure timely shipments and deliveries•Research on competitors products and marketing activities•Assist in new product development projects(Current projects: Energy drink, Coffee, Tea and Potato chips)•Responsible for achieving targets and development of new accounts•Manage ongoing business relationships•Set direction for… Show more •Business support for China and Mongolia office•Responsible for every raw materials procurement activities•Follow up with merchants/clients to ensure timely shipments and deliveries•Research on competitors products and marketing activities•Assist in new product development projects(Current projects: Energy drink, Coffee, Tea and Potato chips)•Responsible for achieving targets and development of new accounts•Manage ongoing business relationships•Set direction for products marketing plan and responsible for its launch success•Assist to set up JVC manufacturing plant in Mongolia capital, Ulaanbaatar •Assist related countries manager ( Russia, Mongolia, China) in marketing items (POSM)•Facilitate between Mongolia and China office. Show less

China

•Starting off as a management trainee in Bimex Mongolia, relocate to Northern China and set up a new distribution company for coffee imports and developments for domestic distribution.•Oversees every operation in Hohhot distribution office, H.R /accounts & finance / Sales & Marketing and procurement departments•Plan and execute business strategies to build up strong position of our products•Research on Consumers behavior, pricing and distribution channels.•Work closely with… Show more •Starting off as a management trainee in Bimex Mongolia, relocate to Northern China and set up a new distribution company for coffee imports and developments for domestic distribution.•Oversees every operation in Hohhot distribution office, H.R /accounts & finance / Sales & Marketing and procurement departments•Plan and execute business strategies to build up strong position of our products•Research on Consumers behavior, pricing and distribution channels.•Work closely with managers from Mongolia and Russia to Develop & Execute Sales and Marketing strategy for the 3 countries•Responsible for Business Development activities in China ( B2B, B2C, HORECA)•Responsible for coordination of Imports & Exports (China and Overseas) logistics/shipping/operational activities•Procurement of all marketing materials for China, Mongolia and Russia business units•Participate in all trade exhibitions ( Anuga Germany 2011, Shanghai expo, Shanghai FHA 2010, 2011, Shan-dong intl’ food 2011, Inner Mongolia intl’ trade 2009 to 2012•Marketing activities for our F& B outlet in Hohhot•Responsible for eliminating replica products circulating in Inner Mongolia province Show less