→ At Certis CISCO Singapore Pte Ltd since January 2015, I've risen to the role of Senior Vice President, focusing on the geographical territory of Singapore with a specific responsibility for sales to the Singapore Government. → My role involves collaborating with the Executive Leadership Team to identify addressable markets, offering integrated, digitalized, and data-driven smart solutions in the Security Services, Facilities Management, and Business Process Outsourcing industry. → I establish and lead the execution of a 3-5 year business strategy and targets, guiding the sales team through complex sales processes to achieve these targets. Annually, we review and fine-tune the business strategy to ensure it aligns with evolving market conditions and organizational objectives.My accomplishments within this role are following:• I led my team to achieve a 16% yearly revenue growth between 2019 and 2023. This growth occurred despite the economic challenges posed by COVID-19, through securing new businesses in strategic accounts.• Between 2015 and 2019, we achieved a 43% revenue growth by expanding existing businesses and penetrating new strategic accounts.• I was promoted twice within a year, initially in grade in 2019 and subsequently to Senior Vice President in 2020, expanding my portfolio to encompass the entire Singapore Government.• Despite an economic slowdown, I successfully navigated my team to significant revenue growth and expanded our business footprint in strategic government sectors.

→ At Enthone Chemistry Singapore – Company of ALENT GROUP PLC, covering South-East Asia, I serve as the EMG Commercial Director. Enthone specializes in providing electro-plating chemicals for the Semiconductor, Electronics, Solar Panel manufacturing industries. → My role involves managing key accounts including Seagate, Western Digital, STATS-ChipPAC, Micron Technology, ST Microelectronics, Philips Lumileds, Texas Instrument, SunPower, and First Solar. → I oversee sales operations across Singapore, Malaysia, Thailand, Vietnam, and the Philippines, focusing on expanding the company's market presence. → I lead the sales team in executing and adapting business strategies to meet changing market demands and organizational goals. Conducting annual reviews and refinements of business strategies ensures our continuous growth and alignment with industry trends. → My leadership drives the identification and penetration of new strategic markets and accounts to secure growth opportunities and increase market share.Here are some of my proudest achievements:• I was awarded Enthone Chemistry Asia's Asia Best Salesperson Award in 2013 for outstanding sales performance and leadership.• I successfully reversed a business decline, achieving 28% growth from 2011-13 by expanding businesses in strategic markets, such as the Semiconductor industry.• I led the business to an unprecedented 84.6% growth in 2013-2014 by securing new strategic markets and accounts in the Solar Panel manufacturing industry.• I increased manufacturing volume to a record 700 metric tonnes per month in 2014, significantly reducing overhead costs and achieving record-breaking operating profits.• I was honored with ALENT GROUP PLC's Global Presidential Award in 2014 for exceptional leadership and contributions to global sales achievements.

→ Since April 2005, I've been the Technical Marketing Manager at Avery Dennison Limited, Asia Pacific. Avery Dennison provides adhesive solutions across various industries, including Semiconductor, Electronics, Mobile Phones, Automotive, Healthcare, and Hygiene Products manufacturing. → My role involves managing relationships with major clients such as Motorola, Samsung, Nokia, Foxconn, Toyota, Mitsubishi, Sony, Procter and Gamble, and Kimberly Clarke. → I conduct business intelligence gathering and market share analysis to identify addressable markets and growth opportunities across Singapore, Malaysia, Thailand, Vietnam, the Philippines, the Greater China Region, South Korea, Japan, and India. → Collaborating with management, I set measurable 3–5-year business goals and develop strategies with senior management for sustainable yearly growth. → I lead market studies on competition and customer technology roadmaps for new product conceptualization, working closely with R&D to develop and customize products for targeted segments.My notable outcomes for this role includes:• I optimized process parameters and established product specifications in collaboration with Process Engineering and QA, ensuring that newly developed products met performance expectations. • Partnering with the sales team for business development, I drove product marketing and created sales and marketing tools (e.g. brochures, presentations, sell sheets) to explore new market opportunities.• I identified and capitalized on growth opportunities in key markets, significantly expanding the company's footprint across Asia and the Greater China Region.• I successfully set and met ambitious 3–5-year business goals, achieving sustainable yearly growth targets through strategic planning and execution.• My leadership in the development and launch of platform products enhanced the company's competitive edge in strategic market segments.

→ Since October 2020, I've served as a Senior Technical Consultant at Cookson Electronics Semiconductor Products (CESP) in the Asia Pacific region. CESP specializes in providing Semiconductor Packaging Material Solutions, such as epoxy molding compounds, solder solutions, and chip encapsulants, for the Semiconductor manufacturing industry. → My responsibilities include handling key accounts like Taiwan Semiconductor Manufacturing Company (TSMC), United Microelectronics Corporation (UMC), ASE Semiconductor, SPIL Semiconductor, Orient Semiconductor Electronics (OSE), Amkor Semiconductor, STATS-ChipPAC, Micron Technology, and ST Microelectronics. → I lead business development initiatives through strategic partnerships with key customers including ASE Semiconductors, SPIL Semiconductors, and Amkor Semiconductors across Singapore, Malaysia, Philippines, Hong Kong, Taiwan, and China. → Additionally, I conduct market research to identify new market segments for product penetration and oversee product modification and customization to meet the specific needs of key or niche customers.Following are my major contributions for this role:• I forged strategic partnerships with leading semiconductor companies, significantly expanding our market presence and business opportunities in Singapore, Malaysia, Philippines, Hong Kong, Taiwan, and China.• Providing product and customer process line consultation, I delivered exceptional customer service and technical support while managing and nurturing client relationships.• My successful penetration into new market segments through targeted research and development efforts led to the introduction of customized products tailored for key and niche customer requirements.• I enhanced customer satisfaction and loyalty through expert consultation, personalized service, and responsive technical support, cementing long-term client relationships.

→ Used to be called Ordnance Development and Engineering Co. of Singapore (1996) Pte. Ltd. before its merger with ST Kinetics. → Design military weapons, focusing on human factors and cognitive engineering in product design and development.