Daniel Martinez De La Peña

Daniel Martinez De La Peña Email and Phone Number

🥇 Top Performer 📈 Growth Strategist 🏆 Award Winner Presenter @ Soofa
Daniel Martinez De La Peña's Location
Orlando, Florida, United States, United States
About Daniel Martinez De La Peña

Sales leader with a proven track record of driving revenue growth, building scalable sales organizations, and leading market expansions across diverse industries and global markets. Expertise in consultative selling, strategic account management, and cross-functional collaboration to deliver tailored solutions that exceed client expectations and achieve business objectives. Skilled in navigating complex sales environments, fostering relationships with C-suite executives, and leveraging data-driven insights to identify and capitalize on market opportunities.

Daniel Martinez De La Peña's Current Company Details
Soofa

Soofa

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🥇 Top Performer 📈 Growth Strategist 🏆 Award Winner Presenter
Daniel Martinez De La Peña Work Experience Details
  • Soofa
    Account Executive - City Growth
    Soofa May 2023 - Present
    Cambridge, Ma, Us
    Soofa offers outdoor solar-powered digital kiosks and a content management software for community engagement to the public and private sectors (Hardware and SaaS).‣ Top Revenue Generator; achieved 154.5% of the annual quota in record time. ‣ Shortened the average sales cycle by 50% and increased deal value by 17% through strategic account management and consultative selling in both private and public sectors. ‣ Led end-to-end sales processes, from prospecting to closing, while collaborating with product and marketing teams to develop tailored solutions for new market segments. ‣ Developed and executed the company’s outbound strategy, leveraging CRM systems, delivering compelling presentations, and engaging in executive networking and industry conferences to boost lead generation and brand presence.
  • Deep Innovations
    Growth Strategy Consultant (Gtm)
    Deep Innovations Oct 2021 - May 2023
    London, England, Gb
    Start-up offering a computer vision platform for Cloud-AI in the pool industry (Hardware and SaaS).‣ Designed and led Go-To-Market strategies across AMER, LATAM, EMEA and APAC, exceeding channel acquisition targets by 40%‣ Directed and executed Product Beta Testing in the U.S. Implemented the marketing strategy, managed 250+ beta test sign-ups, logistics, customer feedback and operations involved.‣ Directed end-to-end sales, managing complex multi-stakeholder cycles; scaled reseller network from 0 to 650+ and acquired 6 distribution partners in under a year.‣ Implemented frameworks and standards to drive revenue growth and scalability, such as the creation of the Customer Success department and the sales SOPs and CRM best practices.
  • Alpha Video Surveillance
    Vp Of Sales
    Alpha Video Surveillance Jan 2018 - Jul 2021
    Henderson, Nv, Us
    Video surveillance company offering SaaS platform that leverages AI and facial recognition technologies. (Hardware and Software).‣ Promoted from Director to Vice President after successfully redesigning the sales organization and implementing a forward-thinking business strategy.‣ Generated Revenue Growth of 130% in SaaS and hardware sales revenue by driving strategic initiatives and optimizing sales processes.‣ Spearheaded expansion into California and Arizona, opening 4 regional offices and recruiting, training, and onboarding 8 new sales roles to support growth.‣ Rebuilt the sales team, introducing training programs, coaching initiatives, and CRM best practices through clear SOPs to enhance productivity and efficiency.‣ Established the Marketing and Customer Success (Post-Sales) departments, clearly defining roles and responsibilities to improve collaboration and accountability across the company.
  • Earl Enterprises
    Sales Director
    Earl Enterprises 2010 - 2018
    Orlando, Florida, Us
    Hospitality conglomerate with over 200 restaurants in the United States.‣ Promoted through five roles, starting as an Inside Sales Representative and advancing to Director of Corporate Sales for the flagship restaurants in New York City.‣ As Director of Corporate Sales; acquired and managed high-profile accounts; including VIACOM, PwC, Bank of America, EY, driving significant revenue growth for Planet Hollywood and Buca di Beppo flagship locations in Times Square.‣ Secured strategic partnerships with media companies to enhance brand exposure and strengthen market presence.‣ As National Sales Manager, managed a 10-person inside sales team and traveled nationwide to train new Field Sales Managers, ensuring alignment with company sales processes, CRM utilization, and revenue objectives.‣ Served as the primary contact for national partnerships with UberEats, DoorDash, Postmates, and EzCater, enhancing the company’s delivery and catering revenue streams.‣ As a Field Sales Manager, secured the company’s most profitable account (Advent Health),earning a promotion to Senior Sales Manager overseeing multiple location

Daniel Martinez De La Peña Skills

Sales Marketing Business Development Customer Service Sales Management Hospitality Marketing Strategy Event Planning Trade Shows Social Media Business Planning Leadership Business Intelligence Strategic Planning Hospitality Industry Negotiation Management Public Relations Customer Relationship Management Digital Marketing Market Development Business Analytics Online Advertising Go To Market Strategy Social Media Marketing Market Planning Sales Operations Business Strategy Salesforce Training And Development Team Management Strategic Partnerships Spanish Sponsorship Sales Account Management Performance Metrics Social Networking Salesforce.com Tripleseat Gather Delphi Workamajig Sales Strategy New Market Expansion Campaing Development Market Expansion Positioning Segmentation

Daniel Martinez De La Peña Education Details

  • Cornell University
    Cornell University
    Digital Marketing
  • Tecnológico De Monterrey
    Tecnológico De Monterrey
    Business Management / Marketing

Frequently Asked Questions about Daniel Martinez De La Peña

What company does Daniel Martinez De La Peña work for?

Daniel Martinez De La Peña works for Soofa

What is Daniel Martinez De La Peña's role at the current company?

Daniel Martinez De La Peña's current role is 🥇 Top Performer 📈 Growth Strategist 🏆 Award Winner Presenter.

What schools did Daniel Martinez De La Peña attend?

Daniel Martinez De La Peña attended Cornell University, Tecnológico De Monterrey.

What are some of Daniel Martinez De La Peña's interests?

Daniel Martinez De La Peña has interest in Economic Empowerment, Civil Rights And Social Action, Science And Technology, Disaster And Humanitarian Relief, Animal Welfare, Arts And Culture.

What skills is Daniel Martinez De La Peña known for?

Daniel Martinez De La Peña has skills like Sales, Marketing, Business Development, Customer Service, Sales Management, Hospitality, Marketing Strategy, Event Planning, Trade Shows, Social Media, Business Planning, Leadership.

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