Daniel Martinez De La Peña Email & Phone Number

Cambridge, MA, US

• Soofa offers outdoor solar-powered digital kiosks and a content management software for community engagement to the public and private sectors (Hardware and SaaS).
• Top Revenue Generator; achieved 154.5% of the annual quota in record time.
• Shortened the average sales cycle by 50% and increased deal value by 17% through strategic account management and consultative selling in both private and public sectors.
• Led end-to-end sales processes, from prospecting to closing, while collaborating with product and marketing teams to develop tailored solutions for new market segments.
• Developed and executed the company’s outbound strategy, leveraging CRM systems, delivering compelling presentations, and engaging in executive networking and industry conferences to boost lead generation and brand.

London, England, GB

• Start-up offering a computer vision platform for Cloud-AI in the pool industry (Hardware and SaaS).
• Designed and led Go-To-Market strategies across AMER, LATAM, EMEA and APAC, exceeding channel acquisition targets by 40%
• Directed and executed Product Beta Testing in the U.S. Implemented the marketing strategy, managed 250+ beta test sign-ups, logistics, customer feedback and operations involved.
• Directed end-to-end sales, managing complex multi-stakeholder cycles; scaled reseller network from 0 to 650+ and acquired 6 distribution partners in under a year.
• Implemented frameworks and standards to drive revenue growth and scalability, such as the creation of the Customer Success department and the sales SOPs and CRM best practices.

Henderson, NV, US

• Video surveillance company offering SaaS platform that leverages AI and facial recognition technologies. (Hardware and Software).
• Promoted from Director to Vice President after successfully redesigning the sales organization and implementing a forward-thinking business strategy.
• Generated Revenue Growth of 130% in SaaS and hardware sales revenue by driving strategic initiatives and optimizing sales processes.
• Spearheaded expansion into California and Arizona, opening 4 regional offices and recruiting, training, and onboarding 8 new sales roles to support growth.
• Rebuilt the sales team, introducing training programs, coaching initiatives, and CRM best practices through clear SOPs to enhance productivity and efficiency.
• Established the Marketing and Customer Success (Post-Sales) departments, clearly defining roles and responsibilities to improve collaboration and accountability across the company.

Orlando, Florida, US

• Hospitality conglomerate with over 200 restaurants in the United States.
• Promoted through five roles, starting as an Inside Sales Representative and advancing to Director of Corporate Sales for the flagship restaurants in New York City.
• As Director of Corporate Sales; acquired and managed high-profile accounts; including VIACOM, PwC, Bank of America, EY, driving significant revenue growth for Planet Hollywood and Buca di Beppo flagship locations in.
• Secured strategic partnerships with media companies to enhance brand exposure and strengthen market presence.
• As National Sales Manager, managed a 10-person inside sales team and traveled nationwide to train new Field Sales Managers, ensuring alignment with company sales processes, CRM utilization, and revenue objectives.
• Served as the primary contact for national partnerships with UberEats, DoorDash, Postmates, and EzCater, enhancing the company’s delivery and catering revenue streams.

Certificate, Digital Marketing

Bachelor Of Science - Bs, Business Management / Marketing