Daniel W. Email & Phone Number

Nashville, Tn, Us

-Manage the day-to-day operations of HubSpot Marketing and CRM including promotional emails, campaign set up, drip and nurture, landing pages and lists targeted at existing customers.-Customer Engagement: Focus on revenue expansion and revenue growth by driving engagement, retention, and loyalty for both newly registered and long-time customers.-Provide monthly metrics reports and insights and be able to pull and analyze marketing data on engagement, activation and expansion within the customer base using HubSpot, Google Analytics, etc.-Create and own budget, strategy, implementation, tracking, analyzing and optimization of paid campaigns across Google AdWords, Bing AdCenter, LinkedIn, Twitter, re-marketing and display.-Manage external digital agencies and vendors.-Manage and develop strong, collaborative relationships with Business Partners across the organization to ensure marketing initiatives meet eCommerce launch and in-store deadlines.-Partner with other marketing team members to support integrated campaigns and advise on the best use of digital tactics to support objectives.-Coordinate with our content manager on the scope and direction of content creation.-Work with the product and sales team leaders to understand business objectives and revenue goals, as part of the strategy development process.-Create landing pages and other conversion opportunities for campaigns and/or lead generation efforts as needed.-Oversee multi-channel marketing automation (email, chat bot, in app messages), inbound content marketing, & communications.-Help optimize SEM, re-marketing, display, A/B testing, SEO, web analytics and social media advertising channels.-Work on backgroundchecks.com as well as hireright.com

-Plan and execute inbound marketing strategies for businesses, agencies, and entrepreneurs.-Perform SEO/SEM Audits and develop digital marketing plans.-Create and manage Google Adwords Paid Search Campaigns, Display Ads, and Product Listing Ads-Assist enterprise level clients with white hat SEO tactics and on-page website optimization.-Web development and other design services.-Consult clients on attaining and engaging customers via major social media platforms & content marketing campaigns.-Implement and manage Google Ads & Bing Advertising campaigns for nonprofits and ecommerce based businesses.-Wrote an SEO guide for small business owners and beginners.-Snapchat geofilter creation

New Hartford, Ny, Us

-Develop and implement solutions to a variety of digital marketing challenges.-Create and implement inbound marketing programs driving conversions and business results.-Create and distribute content via the web, email, and other digital platforms.-Communicate with clients in a professional manner.-Plan and manage projects and campaigns to achieve client goals.-Assess the performance of online marketing campaigns through quantitative and qualitative metrics and successfully present results to the client.

Amherst, New York, Us

-Led creation of a new division of the company, outsourcing digital marketing services to other agencies on a white label or referral basis.-Collaborated with managers and employees in operations and sales departments as well as company executives to plan and implement the Agency Partner Program.-Created an online dashboard/portal for agency partner's which served as an educational, sales, and project management tool.-Wrote program on-boarding documents (for clients), informational media kit (for leads), and internal reference sheet (for staff).-Designed public facing portion of website to advertise the program.-Managed partner relationships & took the lead on client campaign strategy.-Assigned, executed, tracked, and reported on work performed for partners and their clients.-Up-sold to partners and helped sales staff to close deals with new partners.

Amherst, New York, Us

-Managed staff of approximately 25 employees handling over 3000 client accounts.-Oversaw and directed various departmental planning.-Developed new and improved on existing internet marketing strategies for customers and company.-Trained new hires on Digital Marketing, Sales, Search Engine Optimization, User Experience, Web Design, Social Media, Reputation Management, Social Monitoring, Inbound Marketing, Pay Per Click Advertising, Google Analytics, Account Management, Project Coordination, CRM, & more.-Interviewed candidates for open positions.-Led a series of company-wide training sessions on various digital marketing strategies such as: advanced SEO methods, backlink acquisition, content marketing, time management, native advertising, Google AdWords, inbound marketing methodology, social media strategy, conversion rate optimization tactics, UX tips, sales, and more.-Customer Service-Sales

Amherst, New York, Us

-Coordinated digital marketing campaigns for over 200 clients (project management).-Consulted with clients on their marketing & overall business strategies.-Executed on-site SEO changes for customer websites.-Sales (went from new employee to being number two in upsell revenue).-Led departmental trainings & created educational materials for colleagues.-Analyzed SEO work of staff for quality control.-Acted as primary point of contact for customers.

-Analyzed the business model, sales, and marketing efforts against our competitors and environment to make improvements leading to increased customer attainment, customer retention, and revenue.-Coordinated with owner and employees to edit and develop the three business web sites.-Optimized content, keywords, descriptions, and images to increase site traffic, conversions, and average order value.-Created and managed social media profiles to engage and build relationships with fans/customers.-Optimized local SEO efforts for brick & mortar store including management of reputation, reviews, & citations.-Managed local & national mailing lists including the design and sending of email campaigns to increase return business. -Created and implemented customer loyalty program.-Serviced orders/accounts with fast fulfillment and friendly service to increase customer goodwill.-Evaluated SEO for 3 websites and made necessary changes or recommendations. -Directed Google Adwords Campaigns (Search, PLA, and Display).-Trained staff on SEO best practices.-Targeted and secured new corporate level customers and accounts (sales).-Prepared job posts, interviewed candidates, and made hiring decisions for open office and retail positions.-Assisted in carrying out all other functions of the business from customer service, order processing, price quotes, phone and internet sales, international orders, communicating with wholesalers, accounting, opening accounts, e-mail marketing, direct mail, shipping, stocking and organizing warehouse, retail store management, and any other tasks as needed.

(I have always loved helping people and teaching them the things I have learned. It was great to watch people get healthier, reach their weight loss or performance enhancing goals, and to see how those changes improved their lives in other ways as well.)-Assess clients and create appropriate customized workout programs and recommendations based on their goals, fitness levels, schedules, and lifestyle.-Motivate clients to achieve their goals through positive reinforcement and personal coaching. -Track results and re-asses clients workout strategies based on progress and goals.

Us

(This was a rewarding time, I would welcome the chance to coach again someday when my schedule allows. It's really fun to help a person achieve a goal, while having fun, showing the value of hard work, and experiencing the highs [and lows] of competition. The team enjoyed great success as Section Champions and produced the most sub-12s 100M runners in school history. Many of the athletes I worked with went on to receive college scholarships.)-Designed workouts and lesson plans for student athletes to ensure proper physical and mental development. -Tracked and analyzed results and made individual recommendations for improvement.-Instructed and supervised students on proper technique to maintain health and improve performance.-Organized and aided in the management of various team activities as well as invitational or home track meets to guarantee efficiency and maximize the use of time.

Bethesda, Md, Us

(Learned a lot about managing people, organizing a large workforce, resume development, recruiting, and more from one of the best HR people in WNY! Was also able to display problem solving ability by independently designing and implementing solutions for miscellaneous issues [i.e. employee lockers] that kept things running smoothly.)-Supported Human Resources Director with all functions of the department.-Created and edited job descriptions, employee files, master review log, HR matrix, organizational chart, and completed other projects critical to department efficiency.-Screened applicants, resumes, and cover letters for managers and assisted in the interview and hiring process.

(I think that among other things my loyalty and competence was displayed by this job. I had it from high school through college, and they kept giving me more duties! Tough work [manual labor, technical knowledge required, sometimes dangerous] but rewarding.)-Coordinated with owner to staff 25+ annual events by hiring or assigning people to work shifts and aiding with transportation to ensure every event was properly staffed.-Led and assisted groups of 6-10 workers with set-up, operation, tear down, opening and closing of carnivals, parties, parades, or festivals including all rides, games, signs, seating, and electrical work.-Increased traffic to specific rides or games by assisting owner to market them within sites.