The shortest, yet the most successful experience I've yet had in my entire career. At first, I saw an opportunity to help build a small yet interesting brand that was quite in need of basic marketing services that I could not only plan but execute.My value and experience were quickly valued and my inclusion in the decision-making process of core company topics quickly followed.In the span of 10 months, I was directly involved in the total rebranding and positioning of the company. I developed their entire marketing strategy and built their current website from scratch (not the greatest-looking website, but it works very well for the intended goals).After the implementation of the new brand, alongside the new website and content strategy, I added a third-party ad company to help us develop a new business pipeline. Data showed that some social channels were performing well in our area, so I decided to shift our efforts that way and that decision still provides value to this day.Sadly, a swift change in company policy regarding remote work made my future at the company sort of disappear, however, I'll always be very proud of what I was able to achieve in this very fruitful challenge.

At Bodum, my role was focused on email marketing, with the specific goal of addressing and selling to, the pre-existing customer base. I was responsible for handling every piece of content that originated from different departments inside and outside the company, from the original written content to translations, images, and any other element necessary.The key aspect of this role was data analysis that oriented decision-making. A/B testing, cultural study, different media elements, send times/days, frequency. All of these, and more, aspects were constantly monitored and acted upon. This approach led to quite good results, in spite of the natural limits of that channel.

My role at OMNIA was to build a brand from the ground up. There was no digital presence besides an HTML page at the time of my arrival, coupled with some Youtube videos that were under the old company name, "Numbersbelieve".The building of this brand started with a digital presence across target-specific channels. I've developed a website around the OMNIA brand (brand logo and colour scheme were supplied), as well as all social channels:- Twitter;- LinkedIN;- Youtube;- Newsletter;Day to day tasks involved channel monitoring and content creation, as well as helping in the development of the product when communication and UX challenges rose.Alongside these tasks were lead capturing efforts made using LinkedIn, as well as upselling efforts in the form of partner relations development.My recurring tools:- Google Stack (Analytics, Search Console, Trends, Adsense and Adwords);- Adobe Stack (Photoshop, Illustrator, Premiere);- Mailchimp (Email Marketing);- Trello (Task Management);- Social Media Accounts (Twitter, Github, Youtube);

My role at the Portuguese Hockey Federation had many sides and stages. At first, a brand definition was needed. All public communications were revised and adjusted (if needed) and a new communication strategy was put in place. Social media content was prioritized, as well as the digital transformation of some internal organizational processes. Building a community became the main goal, in part due to the cold relationship between the public and the Federation (a trust issue).In order to fully build a community, several trust inducing action were taken, such as live streaming on social media of tournament draws and public Federation meetings.The last aspect of this role was on the field, on event day. My role was to implement the communication strategy and it involved game photography, filming, respective editing and publishing.As recurrent tools:- My recurring tools:- Google Stack (Analytics, Search Console, Trends);- Adobe Stack (Photoshop, Illustrator, Premiere);- Mailchimp (Email Marketing);- Trello (Task Management);- Social Media Accounts (Facebook, Twitter, Instagram, Youtube);

With the role of digital strategist, many different aspects were required of me in order to accommodate all of our clients' needs.I've defined strategies and implemented them in several different markets and for many different types of targets. From football clubs to bread manufacturers, in the 6+ years I've worked at JUMP I was a part of many types of digital projects.My roles included:- Digital Communication Strategist- Community/Social Media Manager- Data Analyst- Web Consultant- SEO- Paid Advertisment;My recurring tools:- Google Stack (Analytics, Search Console, Trends, Adsense and Adwords);- Adobe Stack (Photoshop, Illustrator, Premiere);- Mailchimp (Email Marketing);- Trello (Task Management);- Social Media Accounts (Facebook, Twitter, Google+, Instagram, Pinterest, Github, Youtube, Vimeo);

Part of the great JUMP Team

Responsible for Website building, managing and monitoring. Communication strategy and implementation for all brand communications.On event day I would serve as social media lead/strategist, managed a group of interns and making sure all elements worked in sync, as previously planned.Common tools used:- Google Analytics;- Google Search Console;- Adobe Photoshop;- Trello (Task Management);- Mailchimp (Email Marketing);- Social Media Accounts: Facebook, Instagram, Twitter, Vimeo, Google+)