Head Of Marketing & Communications
The shortest, yet the most successful experience I've yet had in my entire career. At first, I saw an opportunity to help build a small yet interesting brand that was quite in need of basic marketing services that I could not only plan but execute.My value and experience were quickly valued and my inclusion in the decision-making process of core company topics quickly followed.In the span of 10 months, I was directly involved in the total rebranding and positioning of the company. I developed their entire marketing strategy and built their current website from scratch (not the greatest-looking website, but it works very well for the intended goals).After the implementation of the new brand, alongside the new website and content strategy, I added a third-party ad company to help us develop a new business pipeline. Data showed that some social channels were performing well in our area, so I decided to shift our efforts that way and that decision still provides value to this day.Sadly, a swift change in company policy regarding remote work made my future at the company sort of disappear, however, I'll always be very proud of what I was able to achieve in this very fruitful challenge.