Daniela Esparza Email & Phone Number

Los Angeles Metropolitan Area

• Designed and developed a web application for a wellness consultation company that facilitates the booking process between mobile bodywork therapists and their clients.
• Worked in sprints with a distributed team to implement feature requests, debug, and optimize performance by refactoring.
• Personally built out the session booking process using ReactJS on the front-end, NET Core for APIs, and a Microsoft SQL database. This session booking process gave users the ability to effortlessly book available.
• Integrated email services in.NET Core using SendGrid API tailored for a variety of responses in the application.
• Familiar with Git workflow including branching, merging, and creating PRs for remote repositories.
• Enhanced the database schema to engineer optimization in mass data storability and accessibility by keeping sensitive user data in reference tables and joining them when needed for certain extractions.

Chatsworth, CA

• Co-founded an e-commerce retailer with a focus on health and beauty products. Responsible for sourcing products, negotiating pricing, developing sales outlets, and keeping oversight of the company's overall performance.
• Developed a new skincare brand, www.LunaFeminaOrganics.com. Directly involved with production as well as with the design of the final product and website.
• Prepared and presented monthly profit and loss reports to investors. Responsible for keeping investors informed of the company's achievements.
• Developed and managed 100+ vendor relations, this included luxury health and beauty brands.
• Commanded the company's purchasing process based on sales volume and velocity reports. Average monthly sales surpassed $250K.
• Interviewed, hired, trained, and supervised personnel. Managed office and warehouse personnel (a team of 12 individuals).