Daniela Adinolfi Email & Phone Number

Rotkreuz

- Definition and adoption of Product and Digital Tools portfolio strategy across the EMEA region.- Prioritization of product features/requirements based on customer journey, internal capability, competitive considerations, etc.- Participation to cross-functional product innovation teams to represent EMEA interests in the upstream phase of all product roadmap items, as well as liaison between Global and EMEA teams- Definition of product needs, messaging, value proposition, pricing… Show more - Definition and adoption of Product and Digital Tools portfolio strategy across the EMEA region.- Prioritization of product features/requirements based on customer journey, internal capability, competitive considerations, etc.- Participation to cross-functional product innovation teams to represent EMEA interests in the upstream phase of all product roadmap items, as well as liaison between Global and EMEA teams- Definition of product needs, messaging, value proposition, pricing, clinical education strategy / content- Assessment of post-market and adoption performance through product analytics and users’ feedback- Management of International KOLs and customer relationshipsAchievements:- Proposed and successfully implemented channel strategy around Comprehensive Dentistry approach- Successful launch of the new ortho restorative platform addressedto GPs (+50% overachievement vs target)- 2023 Winner of Best Commercial Launch- 2023 Winner of Executional Excellence Award for Best European Event in 2023- 2022 Winner of Best New Product Pilot - 2021 Winner of Executional Excellence Award for Best European Event in 2021 Show less

Milano

- Drive brand awareness, doctor sign up and growth within OPEX budget for the GP channel, proactively representing country and customers, providing insights and analytics do develop the global strategy. - Handle and own communication as part of a multi-disciplinary country leadership team to drive and execute the marking plan.- Identify and champion local growth opportunities in addition to the EMEA regional plan.Achievements:- Led the launch on the Italian market of a new… Show more - Drive brand awareness, doctor sign up and growth within OPEX budget for the GP channel, proactively representing country and customers, providing insights and analytics do develop the global strategy. - Handle and own communication as part of a multi-disciplinary country leadership team to drive and execute the marking plan.- Identify and champion local growth opportunities in addition to the EMEA regional plan.Achievements:- Led the launch on the Italian market of a new product solution, with a higher-than-expected penetration rate- Drive the marketing team through key strategic plans and tactics with high customer focus- Accelerated volume growth accordingly with the strategy shared with the General Manager and Sales Director- Implemented a comprehensive COVID-19 recovery plan in Q2 2020, resulting in increased momentum in H2 2020 and overachievement of target- Implemented several commercial and marketing alliances with strategic industry partners with the aim of increasing brand awareness, implementing a joint marketing, communication and lead generation model Show less

Rome

- Lead products strategy and business development (marketing plans, profit and loss product statement (P&L), implementation of sales canvass, sales force trainings, organization of special events, VIP meetings). - Strategic planning, development, execution and commercialization of new product launches for the Italian Market- Management of internal and external marketing partners to develop events and advertising campaign.- Analysis of customer behaviour and build actions to increase… Show more - Lead products strategy and business development (marketing plans, profit and loss product statement (P&L), implementation of sales canvass, sales force trainings, organization of special events, VIP meetings). - Strategic planning, development, execution and commercialization of new product launches for the Italian Market- Management of internal and external marketing partners to develop events and advertising campaign.- Analysis of customer behaviour and build actions to increase product awareness- Creation and analysis of performance metrics and implementation of business suggestions about future direction based on performanceAchievements:- 2018 Winner of Global New Product Launch Award- Main brands +50% sales in 2017 vs PY and successful product mix shift- OPLs Court and Academy programme development and implementation with +1K professionals trained all over Italy Show less

Roma, Lazio, Italia

- Full responsibility on design and implementation of marketing plans (Endodontic and Prosthetic Business)- Assessment of market competition through sell-out, sales results and by comparing the company's brands to competitors' brands- Regular tracking and clear, meaningful reporting of relevant KPIs and overall performance of key initiatives- Contribute to commercial activities such as (but not limited to) launch readiness tracking, Business Review preparation, Customer Relationship… Show more - Full responsibility on design and implementation of marketing plans (Endodontic and Prosthetic Business)- Assessment of market competition through sell-out, sales results and by comparing the company's brands to competitors' brands- Regular tracking and clear, meaningful reporting of relevant KPIs and overall performance of key initiatives- Contribute to commercial activities such as (but not limited to) launch readiness tracking, Business Review preparation, Customer Relationship Management for differentiated channels, Retail and Dealers, and on different targets (clinicians and dental technicians). - Actively involved in the development of new products concept, sales force trainings and presentations to high potential customers in close collaboration with the European headquarter.- Ownership of marketing budget and management of commercial activities and projects together with admin support (contracts, invoicing, communication)Achievements:- +80% sales in 2016 vs PY in prosthetic business due to the strategic launch of new product portfolio- Creation and development of a new Forum concept, a multidisciplinary congress for highly skilled professionals in dental market Show less

Roma, Lazio, Italia

- Implementation of marketing plans, first in the Implant Division and then in the Chairside Division (impression materials and cement); - Owner of creation of product marketing and sales enablement material like product summaries, brochures, presentation decks, video tutorials and walkthroughs- Continuously monitor product developments and ensure product marketing content reflects products capabilities- Coordinate product-related content for Social Media posts, webpages and PR-… Show more - Implementation of marketing plans, first in the Implant Division and then in the Chairside Division (impression materials and cement); - Owner of creation of product marketing and sales enablement material like product summaries, brochures, presentation decks, video tutorials and walkthroughs- Continuously monitor product developments and ensure product marketing content reflects products capabilities- Coordinate product-related content for Social Media posts, webpages and PR- Responsible for creating advertising materials for promotion and merchandising in collaboration with external agencies and corporate event organizations.Achievements:- Creation and development of the 5 Stars Program addressed to best customers to increase the awareness and the adoption of selected products Show less

Roma, Lazio, Italia

- Identification of business opportunities through the analysis of performance through market data- Development of the creative brief to be submitted to the agencies and the design of mechanics and promotional materials, second display and communication for the stores- Support to the brand manager in the realization of innovation and communication projects, from the analysis of market research on professionals to the launch of new products or the development of campaigns- Support in… Show more - Identification of business opportunities through the analysis of performance through market data- Development of the creative brief to be submitted to the agencies and the design of mechanics and promotional materials, second display and communication for the stores- Support to the brand manager in the realization of innovation and communication projects, from the analysis of market research on professionals to the launch of new products or the development of campaigns- Support in developing the communication with sales force (training and promotional activities) and dealers to promote the Acuvue brandAchievements:- Successful launch of the latest innovative product (Acuvue Oasys) in the market with key events for OPLs and best customers in strategic areas on field- Effective management of Sales Toolbox, a dedicated budget for local activities addressed to top customers, both on budget monitoring and merchandising/ADV creation- Full support on Clinic Project, travelling bus in tour around main Italian Universities to increase brand awareness and product adoption Show less

Roma, Italia

- Monitoring of category and brand performance through monthly analysis on sell-in and sell-out data- Support the whole process of launching New Products: from target setting, forecast planning, salesforce presentation to KPI’s tracking, follow-up and recovery plans- Develop sales tools for point of sales (displays, POSM…) and for Reps/Kam (category book)- Cooperation with Sales force to provide fresh inputs to build solid commercial plans

Roma, Lazio, Italia

- Drafting press releases and Interfacing with journalists, while creating contents for all channels: print, association magazine, TV show, newsletter, association website and promotional materials- Assist in the organisation of corporate events, press conferences and other promotional activities- Management of institutional and association marketing activities for A1 and A2 leagues- Support the management of the budget and communication plan in alignment with management and the… Show more - Drafting press releases and Interfacing with journalists, while creating contents for all channels: print, association magazine, TV show, newsletter, association website and promotional materials- Assist in the organisation of corporate events, press conferences and other promotional activities- Management of institutional and association marketing activities for A1 and A2 leagues- Support the management of the budget and communication plan in alignment with management and the consultant Show less

Diploma Of Education, Advanced Knowledge Of Spoken And Written English

Laura Magistrale, Marketing

Master’s Degree Marketing, Mass Communication, Advertising Techniques. - GPA 4.0 - Research thesis on advertising and promotion.