Daniela Alanís Serrano Email & Phone Number

Monterrey, Nuevo León, Mexico

Non-profit organization dedicated to promoting values, inclusion, and the culture of legality in Mexico.Organize and coordinate volunteers from different universities.Prepare, design, and evaluate workshops.Coordinate calendars, events, and donations.Establish and maintain relationships with universities and public institutions.Developing and maintaining relationships with key stakeholdersSkilled in crafting the right messages and engagement strategies for affected employee groups, while efficiently organizing essential informationUtilized PMP methodologies to streamline project management processes and drive successful outcomes in the organization.Spearheaded all creative marketing efforts, focusing on promoting educational content to diverse audiences.Led digital marketing campaigns and event activations to drive brand awareness, collaborating with external organizations to expand reach across multiple platforms.Developed and executed a yearly marketing calendar, resulting in a significant increase in brand visibility and community engagement.Managed a team of 3+ employees, overseeing all aspects of promotional strategies and marketing activations.

Monterrey Area, Mexico

Led recruitment and selection processes, ensuring the acquisition of qualified candidates.Organized employee engagement events to foster collaboration and strengthen team dynamics.Managed billing and employee history documentation for accurate records.Prepared and distributed weekly newsletters to keep employees informed and engaged.Conducted staff terminations and performance evaluations with professionalism and adherence to company standards.Developed and implemented communication strategies to effectively engage impacted employee groups.Introduced an Escape Room game that reflected company values, enhancing workforce integration and a sense of belonging.

Monterrey Area, Mexico

Human Resources responsibilities, including analyzing and reviewing CVs, conducting interviews, and administering Veritas and psychometric tests.Proficient in applying data-driven principles to monitor and enhance engagement and adoption in HR initiatives.Led corporate events and promotional campaigns, aligning them with brand objectives and community initiatives.Supported marketing efforts across multiple platforms, enhancing the company’s presence in the market.Coordinated with cross-functional teams to ensure technical quality and seamless execution of all promotional efforts.Achievement: Designed a new way to train new entrants through a rally.

Master, Administration With Emphasis On Strategic Planning

Licenciado, Psicología Organizacional