Daniela Alfonso Email & Phone Number

Colombia

* Marketing response center management for Spanish speaking countries including NOLA, SOLA and Mexico. * insights and power BI metris management (tableau and salesforce) * Multiple stakeholders management. * Deep-dive and analyze market trends to provide accurate conversion strategy. * B2B demand generation deals through virtual campaigns and physical events follow-up.* Enablement with sales team in order to achieve each territory goals. * Campaigns A/B testing to improve conversion rates. * Team management, goals and strategy development.* Customer experience and satisfaction.* SQL, MQL generation from physical and virtual events. * Implement new and innovative strategies to bring better conversion results.* TELCO GTM development plan.* Demand Generation strategy for call center, chat and events. * Average Size deals improvement.* IT - Product and communication synergy for launching.

Bogotá D.C. Area, Colombia

* Marketing and communications management * Omni - Channel development inside each stakeholder (visibility, shop display, experience, sales force, Incentives, Distribution, investment)* Digital Marketing - SEM | display ads and social media management | CRM * SO strategy and results.* Media funnel & brand performance metrics. * Annually strategy in terms of marketing, trade and communications. * 360 ° strategy creation that leads to a sell-out increment, focusing on marketing and communication plans that generate a greater impact on the market and lead to a better customer experience (CDM, digital, ATL, BTL, PR)* Increase and sustainment of brand's Market Share (Omni-channel communication strategy - Awareness and performance) in carriers and retail stores.* Management and investment of more than US$ 3M budget per year.* Agencies Management. * Brand Awareness.* Reporting. * Investment optimization* Responsible for the reviews by legal department.* Agencies rates negotiation (Stakeholders).* Launching omni-channel execution.

Colombia

* Marketing & Product strategy management for prepaid segment, new users, ensuring forecast in terms of income. * SEO| SEM| Display ads and social media management| CRM * Team management* Omni Channel Product, marketing and communications development (Direct POS, Distribution, TAT, e-commerce, and Retail.* Massive communication development (ATL, BTL, Digital and CDM).* Customer satisfaction.* New Customer's strategy - for mobile plan services and devices.* Portability Strategy.* Segment Communications (Online - Offline).* Team management.* New channels development.* Responsible for legal department reviews.* Communication skills to brief agencies. * Media funnel and execution plan approver.* Metrics and conversion rates. * BI - deep-dive to collect insights and provide new strategies.* IT - Product and communication synergy for launching.

Colombia

* Commercial and executive committees management and planning.* Company core initiatives Follow-up.

Colombia

* Control, and execution of product sell- IN and OUT in all off- premise channels ( Retail and convenience Stores)* Trade Marketing planning and execution.* Team Management.* Trade Marketing Budget management.* Market Share.* Distribution Planning.

Bogotá

* Marketing and commercial strategies generation to increase product's sell - OUT and product placement in carriers and retail stores.* Sales force management* Investment budget management USD 1.5 million per year* Visibility and category management negotiation and development strategy with retail stores and Carriers.* Communication Strategy within POS. * Incentives.

Bogotá

* Marketing and trade marketing support.* Agencies management - Consumer engagement plans.* Market Share.* Nielsen.* Regional plans - Sell -out For all channels BTL (TAT, Retail, baby stores, pharma).* Brand communication (ATL Agencies).

French Studies

Bachelor'S Degree, International Business Management

Activities and Societies: Fundación las pugnas volunteer Énfasis Académico (2010) ESTUDIOS REALIZADOS *International Marketing.

Portuguese Language And Literature

Baccalaureate In Applied Sciences International Version