Daniela Alvarez Email & Phone Number

Poughkeepsie, NY, US

• Headed the new member acquisition for a financial services company with $6B in assets and 21 branches. Responsibilities included: deposit and loan growth, strategy, roadmap, execution, media planning, digital.
• Created and launched a new website, developing a strategy that improved user experience, streamlined navigation, enhanced content, and boosted user engagement to support growth.
• Originated and implemented a standardized email style guide, featuring nine targeted templates to address various communication needs and ensure brand alignment.
• Built and implemented a high-impact qualified lead generation program to drive services capabilities and opportunity identification for new business development.

Purchase, NY, US

• Partnered with Product, B2B Marketing Teams, Business Development and Sales, driving lead generation, customer acquisition, and retention of current customers. Responsibilities included: supporting business growth.
• Launched a 2-day virtual conference featuring thought leaders and industry experts. Developed and drove the digital marketing strategy that registered 10,000+ attendees and produced 1,200 high-quality new business.
• Collaborated with Agency of Record, designing and implementing innovative CRM strategies including triggers, automation journeys, data capture and reporting.

Raleigh, North Carolina, US

• Collaborated closely with Cross-functional Teams and Agency Partners to establish and develop the company's new brand identity. Responsibilities included: vision/mission/values, brand guidelines, and marketing.
• Launched master brand with a single brand architecture and identity system, leading the rollout to 23 countries across 5 continents.
• Drove client engagement in 20+ scientific meetings and congresses that generated leads and supported sales enablement and pipeline development. Results produced $11M in new business revenue.
• Designed and led the launch of a new enterprise global website. Generated compelling strategy, value proposition, storytelling, messaging, and content roadmap.
• Partnered with digital agency teams, leading the website creation process, including information architecture, design, development, and launch.

Montvale, NJ, US

Stavanger, NO

Birmingham, Alabama, US

• Directed advertising for General Motors and its brands (Cadillac, Buick, Pontiac, GMC) in the Northeast region, overseeing production and execution across TV, print, radio, out-of-home, and digital channels.
• Leveraged customer insight-driven strategies and guided agency teams in custom programming and media buying, boosting 75+ dealerships to “Top Performer” status in new and pre-owned inventory categories.
• Created and implemented the first regional dealer website strategy, encompassing design, CMS, SEO, lead management, metrics, and call center support to grow sales and service expansion.

Master Of Business Administration (Mba)

Bachelor Of Science - Business Management And Administration, Marketing Concentration