Daniela Markova Email & Phone Number

Barcelona, Ct, Es

Barcelona, Catalonia, Spain

Barcelona, Catalonia, Spain

I manage a partner engagement team of 20 people based in 3 different locations. Part of the Sales Operations organization and Market Development Program (MDF) I am responsible for hiring, setting and monitoring annual performance plans, coaching and guiding the team on their current job as well as further career development. I ensure that the proper governance, framework and tools are in place to reach team success.

Barcelona

» Manage a program for a network of agencies executing marketing campaigns on behalf of channel partners across the globe» Drive the governance on recruitment, engagement and growth for partner marketing agencies, working closely with procurement, marketing and sales organizations to ensure the delivery of best in class service for channel partners. » Work with country channel enablement teams to develop new opportunities in order to contribute to revenue generation of partners and HP » Define and develop onboarding roadmap focusing on key capabilities and know-how, leveraging HP marketing content to empower agencies to deliver innovative campaigns to channel partners and HP» Lead and provide expertise to key project stakeholders in cross-functional initiatives» Provide mentoring and training on new team members ensuring strong relationships within the organization

Barcelona Area, Spain

» Led Market Development Fund program in the commercial space for partners across Europe which aims at empowering these partners to expand commercial growth opportunities, to run and grow their business together with HP» Worked directly with variety of stakeholders such as regional Sales, Marketing and Compliance Management teams on the development & enhancement of marketing investment guidelines » Delivered training to key stakeholders helping them better understand key guidelines in order to successfully achieve their business goals» Monitored deployment, execution and claiming of marketing investment through reports and interlock sessions » Managed quarterly executive reviews on marketing results and delivered all materials in due time for country planning sessions» Defined program reporting portfolio needed to assess effectiveness and return on investments for established strategy to enable visibility, decision making and insights ensuring informed decision making across the organization» Worked with cross functional teams to continuously implement process improvements and develop new opportunities in order to improve partner experience and relation

Barcelona Area, Spain

» Managed projects for the execution of process changes beneficial for HP business» Represented the team as a subject matter expert on internal processes to other organizations» Continued as a point of contact for specialized topics and trained team members on specific procedures» Collaborated with European Sales and Finance ogranizations to implement the enhancement of internal projects» Engaged with business stakeholders to simplify processes» Created and maintained set of reports for Finance, Sales, increasing the visibility on investments» Maintained HP Sales Tool database by running updates, enhancements and improvements

Barcelona Area, Spain

» Proactively worked with Account Managers on ensuring the effectiveness of payment flow» Resolved internal operational issues with efficiency by engaging with other organizations» Contributed to the optimization of current processes collaborating with other groups within HP to improve day-to-day activities» Continuously communicated issues and carried through to resolution» Trained team members on process steps and standardized training materials

» Worked directly with COO and Managing Directors on IT projects for Toyota and Lexus Insurances» Coordinated IT Projects by designing, implementing and handling the organization’s architecture» Increased efficiency of IT support services through effective communication and coordination between departments» Hired and trained employees in their job according to company standards» Directed a team of four people» Maintained internal database system by leading updates, systems controls and enhancements

Calexico, San Diego Usa

» Participated in the development of a business plan for the Calexico Economic Development Office » Attended international meetings with governmental entities» Assessed market opportunities in the area (run a SWOT analysis)» Carried out preliminary interviews with potential investors on behalf of the Marketing Director» Created client profiles for improvement of consumer relations

» Coordinated elections for Associated Students Members on campus » Participated in the implementation of a referendum on campus» Assisted with creation of flyers, special event notices, tickets, press releases, etc.» Created and updated the Associated Students Council database

Master Of Science (M.Sc.), International Business

» Exploratory study of Web Site Design Companies in San Diego Region » International Marketing - Online International Marketing - Web 2.0.

Master Of Science (M.Sc.), International Business Administration

» International Business Development » Banking, Finance and International Relations modules

Bachelor Of Business Administration (B.B.A.), International Business Administration

» International marketing focus – Consumer behavior and marketing research » Project on “Development of the Low Cost Airline Industry.