Daniela Avellaneda Hernandez Email and Phone Number

Support the Category Manager to develop and implement the category strategy for Total Freezer. Working in an exciting fast paced category during the toughest periods of Covid-19 and lockdowns. Managing multiple categories, communicating and negotiating with internal/external stakeholders and suppliers. Reviewing reporting tools to gather insights that improve performance of products and categories across 180+ stores.

IRI is a global company who integrates the world’s largest set of otherwise disconnected purchase, media, social, causal and loyalty data to help CPG, retail, over-the-counter health care and media companies grow their businesses.Build strong partnerships with a portfolio of ten major clients by ensuring the correct products and services are delivered in a timely manner. Act as key point of contact for the company, ensuring a high standard of client service by resolving technical problems and delivering insights related to their categories. Maintain the current revenue base by identifying and pursuing opportunities to grow the client’s business with IRI. Key Achievements:● Achieved one of the highest incremental sales in 2019 which led me to be placed within the top three team members with the highest sales revenue● Awarded employee of the month for my proactivity and commitment in helping with negotiations and re-signing the contract of a Trans-Tasman client● Led the client renewals within my portfolio by providing pricing options and opportunities to grow client revenue through understanding the clients’ needs. Successful in retaining 100% of clients where RFPs were requested and proactively re-signed clients where their Service Agreements had lapsed to rolling status

Manage the day-to-day relationship between IRI and 37 clients and develop strong relationships with clients by helping them to utilise IRI services effectively. Train client users to maximise the benefit they get from IRI products and services and prepare and showcase presentations to clients on IRI capabilities and new offerings. Key Achievements ● Overachieved Revenue Target for two consecutive years by upgrading multiple clients to higher value services and helping in the re-signing of various client contracts