Daniela Ayala Email & Phone Number

São Paulo, SP, BR

Olímpia, São Paulo, Brazil

Grupo Condumax has benefitted from over a year of my strategic leadership in marketing communications, where my expertise in brand positioning and B2B marketing has been pivotal. We've developed new business avenues, fortified our brand, and successfully generated demand for our products. My approach intertwines strategic marketing with commercial.

São Paulo, Brasil

• Provided strong bias for action and results, making proactive strategic recommendations based on data and insights, such as business value propositions and implementing a new point of view related to the traditional.
• Provided strong bias for action and results, making proactive strategic recommendations based on data and insights, such as business value propositions and implementing a new point of view related to the traditional.
• Implemented email campaigns and a new standard of event delivery, applying strategic actions before, during, and after the event, ensuring its effectiveness and success. Delivered 13 events in 3 months.
• Oversee new social media content and visual strategy, focusing on the business and products. Redirect communication efforts to LinkedIn, improving the company's positioning vis-à-vis the competition, as well as.
• Review suppliers’ KPIs and a new approach for better results. Outstanding achievements: 2 interviews in the main Brazilian Journal TV news program (Jornal Nacional). Show less

São Paulo E Região, Brasil

• RIMINI STREET | Listed on Nasdaq, American multinational, the leader in third-party support for enterprise softwareReports to Head of Marketing in Brazil, leading a pool supplier.
• Responsible for generating leads through integrated marketing actions, including local and global campaigns - awarded as a pioneer in the implementation of global campaigns in Latin America, increasing the response.
• Development of a client advocacy program for social media… Show more RIMINI STREET | Listed on Nasdaq, American multinational, the leader in third-party support for enterprise softwareReports to Head of Marketing in.
• Development of a client advocacy program for social media and other channels, achieving over 60 positive responses from clients and testimonials;
• PR team management, achieving great opportunity results in the media and the IT target change for business;
• Development of digital marketing project with an influencer on LinkedIn to promote local actions and increase prospects and leads - 1800% increase in response compared to other campaigns and 15% increase in sales.

São Paulo E Região, Brasil

• Responsible for agency repositioning (new area and new services) - driven by the transformation of Corporate Communication. Results: (i) acquired new clients and new client projects at the base; (ii) income from.
• Client Projects, highlights:
• GoDaddy: responsible for creating a differentiated and exclusive action, in less than 1 month, for the client to participate in a segmented event, which would happen throughout the… Show more
• GoDaddy: responsible for creating a differentiated and exclusive action, in less than 1 month, for the client to participate in a segmented event, which would happen throughout the year. As a result, the company.
• Infor: After the delivery of a communication project created and executed urgently in less than 2 months, an internal communication campaign was requested by the client and the results were highly significant. After.
• UpToDate: responsible for the lead generation program, developing the entire process flow, creating the sales pitch, content, and the creative direction for communication, in addition to writing for advertising. Led.

Main achievements: (i) Direct marketing campaigns for Dell's leads project in the B2B market and for creating its strategic communication, including creative direction and writing for advertising; (ii) Planning, creating, and executing events for EDS/HP. (iii) Internal campaigns for multinational companies for better time management by employees - 98%.

• Relationship with Mahindra & Mahindra to align actions and report results;
• Brand positioning and campaign implementation that brought significant results for branding in the country, even with the reduced budget challenge;
• Commercial support to define tactical actions, resulting in + 150% in sales in 3 months;
• Communication management and support with stakeholders: dealers, customers, partners, and the press;
• Management and Relationship with all suppliers: PR, digital… Show more
• Management and Relationship with all suppliers: PR, digital, advertising agencies. Show less

• Process creation and improvement in the Rent a Car Marketing sector, which resulted in high levels of ROI for promotional actions, compared to previous periods (+ 200% in the number of bookings for every action);
• Communication plan preparation focused on the whole relationship chain of the business unit and Press management. Leveraging brand exposure, even in quiet periods;
• “Unidas Estoque Online” project creation, management and implementation with great exposure on the main… Show more
• “Unidas Estoque Online” project creation, management and implementation with great exposure on the main vehicle website in the country, which transformed the Internet into the main business generator in the Used cars.
• “Site Unidas Seminovos” project management - an integrated platform with the main market partner - which optimized the content and image update process, allowing the business unit to enjoy a means of dissemination that.
• Feasibility of the Return Rate Exemption policy through analysis and constant disclosure of the differential cre-ated. An unprecedented initiative in Brazil that resulted in strong brand exposure, through spontaneous.

Integrated communication agency specializing in the technology marketStrategic Communication Supervisor- Customer service and marketing project management B2B and branding (brand creation and positioning, communication and relationship plans of action, development of websites, creation of institutional and promotional material, events organization)..

- Member of the 1st TAM Trainee Program/ FGV (University), selected between more than 25000 people.- Mapping of the main activities of the company through job rotation, to identify problems and present solutions for each department/ area of the company;- Participation in projects, through study groups with supervision of tutors (management) to understand.

- Management of the internal advertising house and of all the communication processes of the company, including merchandising, internal marketing, and training of the sales teams.Main Achievements- Launching of the USAMAX system – second-hand vehicles with quality seal and program, which increased 25% in sales in the first month. Market case, more than.

Certified, Digital Marketing

Mba (Ceag), Business Administration

Primeiro lugar na competição de varejo para finalização do curso de pós graduação

Gvpec, Processos

Projeto de análise da empresa TAM com propostas de melhorias de processos nas áreas analisadas através de Job Rotation - Coordenado pela FGV

Graduation Degree, Marketing

International Digital Marketing Certificaded, Digital Communication And Media/Multimedia