Daniela Ayala Email & Phone Number

São Paulo, Sp, Br

Olímpia, São Paulo, Brazil

Grupo Condumax has benefitted from over a year of my strategic leadership in marketing communications, where my expertise in brand positioning and B2B marketing has been pivotal. We've developed new business avenues, fortified our brand, and successfully generated demand for our products. My approach intertwines strategic marketing with commercial objectives, ensuring alignment and strategic head market positioning.

São Paulo, Brasil

• Provided strong bias for action and results, making proactive strategic recommendations based on data and insights, such as business value propositions and implementing a new point of view related to the traditional business transactions.Improved the marketing area - great and fast evolution of the team’s skills and knowledge, applying challenges and following the deliveries in the different scopes -, and designing the main pillars of internal services, reflecting in a new way of managing… Show more • Provided strong bias for action and results, making proactive strategic recommendations based on data and insights, such as business value propositions and implementing a new point of view related to the traditional business transactions.Improved the marketing area - great and fast evolution of the team’s skills and knowledge, applying challenges and following the deliveries in the different scopes -, and designing the main pillars of internal services, reflecting in a new way of managing the area. • Implemented email campaigns and a new standard of event delivery, applying strategic actions before, during, and after the event, ensuring its effectiveness and success. Delivered 13 events in 3 months. • Oversee new social media content and visual strategy, focusing on the business and products. Redirect communication efforts to LinkedIn, improving the company's positioning vis-à-vis the competition, as well as achieving record followers in the period. Achieved 100% organic growth in the number of followers in 6 months. • Review suppliers’ KPIs and a new approach for better results. Outstanding achievements: 2 interviews in the main Brazilian Journal TV news program (Jornal Nacional). Show less

São Paulo E Região, Brasil

RIMINI STREET | Listed on Nasdaq, American multinational, the leader in third-party support for enterprise softwareReports to Head of Marketing in Brazil, leading a pool supplier.• Responsible for generating leads through integrated marketing actions, including local and global campaigns - awarded as a pioneer in the implementation of global campaigns in Latin America, increasing the response number by more than 2000% (YOY);• Development of a client advocacy program for social media… Show more RIMINI STREET | Listed on Nasdaq, American multinational, the leader in third-party support for enterprise softwareReports to Head of Marketing in Brazil, leading a pool supplier.• Responsible for generating leads through integrated marketing actions, including local and global campaigns - awarded as a pioneer in the implementation of global campaigns in Latin America, increasing the response number by more than 2000% (YOY);• Development of a client advocacy program for social media and other channels, achieving over 60 positive responses from clients and testimonials;• PR team management, achieving great opportunity results in the media and the IT target change for business;• Development of digital marketing project with an influencer on LinkedIn to promote local actions and increase prospects and leads - 1800% increase in response compared to other campaigns and 15% increase in sales opportunities with this action;• Planning, organizing, and executing the local events program;• Writing strategic content for different channels;• Management of the company's website and performance analysis - increase in response by 150%;• Establishment of processes and activity flows that increase the results of global campaigns. Show less

São Paulo E Região, Brasil

• Responsible for agency repositioning (new area and new services) - driven by the transformation of Corporate Communication. Results: (i) acquired new clients and new client projects at the base; (ii) income from projects in the new area directly increased the profit margin.• Client Projects, highlights:• GoDaddy: responsible for creating a differentiated and exclusive action, in less than 1 month, for the client to participate in a segmented event, which would happen throughout the… Show more • Responsible for agency repositioning (new area and new services) - driven by the transformation of Corporate Communication. Results: (i) acquired new clients and new client projects at the base; (ii) income from projects in the new area directly increased the profit margin.• Client Projects, highlights:• GoDaddy: responsible for creating a differentiated and exclusive action, in less than 1 month, for the client to participate in a segmented event, which would happen throughout the year. As a result, the company achieved a “non-stop” queue at its stand during the 4 annual events, activating approximately 30% of the participants in its relationship program. This action was presented as a global success story, which allowed BRSA to be invited to plan a new annual project and manage the budget for a specific target, working in parallel with large agencies.• Infor: After the delivery of a communication project created and executed urgently in less than 2 months, an internal communication campaign was requested by the client and the results were highly significant. After that, BRSA was hired when the executive moved to a new company. This represented a new account and recurring revenue for the agency.• UpToDate: responsible for the lead generation program, developing the entire process flow, creating the sales pitch, content, and the creative direction for communication, in addition to writing for advertising. Led the management of the company's events RoadShow for 2 years and, at the end of the period, the project reached 500% of the target set in Brazil. The executive was honored by her company and the project has become a world reference for her Marketing peers.• Other successful leads and brand positioning projects for technology companies: Genesys, Conquest One, Safeway, Teradata, and REI. Show less

Main achievements: (i) Direct marketing campaigns for Dell's leads project in the B2B market and for creating its strategic communication, including creative direction and writing for advertising; (ii) Planning, creating, and executing events for EDS/HP. (iii) Internal campaigns for multinational companies for better time management by employees - 98% acceptance and assertiveness response of the campaign.

• Relationship with Mahindra & Mahindra to align actions and report results;• Brand positioning and campaign implementation that brought significant results for branding in the country, even with the reduced budget challenge;• Commercial support to define tactical actions, resulting in + 150% in sales in 3 months;• Communication management and support with stakeholders: dealers, customers, partners, and the press;• Management and Relationship with all suppliers: PR, digital… Show more • Relationship with Mahindra & Mahindra to align actions and report results;• Brand positioning and campaign implementation that brought significant results for branding in the country, even with the reduced budget challenge;• Commercial support to define tactical actions, resulting in + 150% in sales in 3 months;• Communication management and support with stakeholders: dealers, customers, partners, and the press;• Management and Relationship with all suppliers: PR, digital, advertising agencies. Show less

• Process creation and improvement in the Rent a Car Marketing sector, which resulted in high levels of ROI for promotional actions, compared to previous periods (+ 200% in the number of bookings for every action);• Communication plan preparation focused on the whole relationship chain of the business unit and Press management. Leveraging brand exposure, even in quiet periods;• “Unidas Estoque Online” project creation, management and implementation with great exposure on the main… Show more • Process creation and improvement in the Rent a Car Marketing sector, which resulted in high levels of ROI for promotional actions, compared to previous periods (+ 200% in the number of bookings for every action);• Communication plan preparation focused on the whole relationship chain of the business unit and Press management. Leveraging brand exposure, even in quiet periods;• “Unidas Estoque Online” project creation, management and implementation with great exposure on the main vehicle website in the country, which transformed the Internet into the main business generator in the Used cars unit (60%), increasing the company's visibility and the number of sales by 200% in 1 year;• “Site Unidas Seminovos” project management - an integrated platform with the main market partner - which optimized the content and image update process, allowing the business unit to enjoy a means of dissemination that would not require large investments and resources;• Feasibility of the Return Rate Exemption policy through analysis and constant disclosure of the differential cre-ated. An unprecedented initiative in Brazil that resulted in strong brand exposure, through spontaneous media and a 300% increase in the individual market in the one-way segment;• Writing the Unidas Executive Summary: strategic positioning for the issuance of debentures and IPO. Show less

Integrated communication agency specializing in the technology marketStrategic Communication Supervisor- Customer service and marketing project management B2B and branding (brand creation and positioning, communication and relationship plans of action, development of websites, creation of institutional and promotional material, events organization). - Development of spontaneous media strategy (Press), public awareness plan involving the establishment of targets and weights for… Show more Integrated communication agency specializing in the technology marketStrategic Communication Supervisor- Customer service and marketing project management B2B and branding (brand creation and positioning, communication and relationship plans of action, development of websites, creation of institutional and promotional material, events organization). - Development of spontaneous media strategy (Press), public awareness plan involving the establishment of targets and weights for the means of communication, relationship with journalists, development of press releases and clippings. - Elaboration of commercial proposals and presentation of the company for bidding processes.- Coordination of the editing and design teams and development of texts that required deep knowledge of the client.- Market study, brand creation, positioning, development of marketing plan, and communication material for Grupo Brazil Photonics to enter the international market.- Marketing plan for Cinturão Digital Group, high-end technology companies of the city of Campinas, which were joined to revitalize the image of the city and region as a technological center. Show less

- Member of the 1st TAM Trainee Program/ FGV (University), selected between more than 25000 people.- Mapping of the main activities of the company through job rotation, to identify problems and present solutions for each department/ area of the company;- Participation in projects, through study groups with supervision of tutors (management) to understand the business of the company and develop future leaders. Main Achievements- Development of the AGM/TAM – Airport General Manual… Show more - Member of the 1st TAM Trainee Program/ FGV (University), selected between more than 25000 people.- Mapping of the main activities of the company through job rotation, to identify problems and present solutions for each department/ area of the company;- Participation in projects, through study groups with supervision of tutors (management) to understand the business of the company and develop future leaders. Main Achievements- Development of the AGM/TAM – Airport General Manual – comprising of TAM’s airport operations and responsible for internal campaign launching, and also assigned to offer training of the new procedures regarding cost reduction to the Northern and Northeastern bases. Show less

- Management of the internal advertising house and of all the communication processes of the company, including merchandising, internal marketing, and training of the sales teams.Main Achievements- Launching of the USAMAX system – second-hand vehicles with quality seal and program, which increased 25% in sales in the first month. Market case, more than 20.000 vehicles sold up to now. Moreover, project management of “Auto.com” magazine, considered a success by clients and… Show more - Management of the internal advertising house and of all the communication processes of the company, including merchandising, internal marketing, and training of the sales teams.Main Achievements- Launching of the USAMAX system – second-hand vehicles with quality seal and program, which increased 25% in sales in the first month. Market case, more than 20.000 vehicles sold up to now. Moreover, project management of “Auto.com” magazine, considered a success by clients and partners. Show less

Certified, Digital Marketing

Mba (Ceag), Business Administration

Primeiro lugar na competição de varejo para finalização do curso de pós graduação

Gvpec, Processos

Projeto de análise da empresa TAM com propostas de melhorias de processos nas áreas analisadas através de Job Rotation - Coordenado pela FGV

Graduation Degree, Marketing

International Digital Marketing Certificaded, Digital Communication And Media/Multimedia