As a third-year Fashion Business Management student at the Fashion Institute of Technology, I am passionate about fashion merchandising, buying, and product development. I have completed courses in fashion history, retailing, and marketing.I have also gained hands-on experience in retail as a sales associate and an industry non-apparel buyer at The Style Shop, a student organized boutique. In these roles, I have developed skills in product knowledge, customer service, and inventory management. I have supported the buying team with selecting, ordering, and displaying merchandise, analyzing sales data, and conducting market research. I am eager to grow and advance my career in the fashion industry by applying my creativity, drive, and communication skills to new challenges and opportunities. Feel free to reach out at daniela_ayala@fitnyc.edu.