Created communications and brand strategy for the school network umbrella brand and 13 brands in the network.Coordinated brand image renewal for 13 brands in the school network, supervising design agency and leading key communication pillars.Created and implemented brand communication strategy and materials on online and offline platforms.Renewed website architecture and content for strategic communication and lead generation.Drafted press releases and worked with different… Show more Created communications and brand strategy for the school network umbrella brand and 13 brands in the network.Coordinated brand image renewal for 13 brands in the school network, supervising design agency and leading key communication pillars.Created and implemented brand communication strategy and materials on online and offline platforms.Renewed website architecture and content for strategic communication and lead generation.Drafted press releases and worked with different departments to create annual achievement report.Created and executed content strategy for lead generation and client retention in various marketing funnel stages (ebooks, landing pages, guides, webinars, email marketing).Led and oversaw the creation of strategic marketing and communication materials for all platforms: print, web, and social media.Created content and email marketing strategy for lead generation Supervised and worked with the Design team to ensure correct brand implementation in image and messages.Trained and consulted 52 school´s communication coordinators, helping them with a particular strategy and action plan.Worked with the academic team to translate the academic pedagogical model into key marketable terms and messages for client attraction and retention. Show less

Coordinated and consulted for communication coordinators in 12 schools, helping them develop a brand strategy, key messages, key actions and achieve marketing goals.Worked with the marketing team to create content and focus communication on lead generation and client retention.Created and executed communication strategy and special projects for the Semper Altius School Network brand, such as brand messages, materials, institutional video, photo bank, and advertising.

Created and executed brand communication in digital and traditional channels: print, website, and social media.Created communication strategy, and coordinated and implemented in all schools.Managed umbrella brand key communication channels: web, blog, press releases, news, newsletter, social media, and advertising.Worked with academic departments for content creation.Created social media strategy for the umbrella brand and all schools in the network. (Facebook, Instagram… Show more Created and executed brand communication in digital and traditional channels: print, website, and social media.Created communication strategy, and coordinated and implemented in all schools.Managed umbrella brand key communication channels: web, blog, press releases, news, newsletter, social media, and advertising.Worked with academic departments for content creation.Created social media strategy for the umbrella brand and all schools in the network. (Facebook, Instagram, LinkedIn, Pinterest)Defined Alumni relations strategy and tool creations for communication and database management. Show less

Managed all aspects of the new Alumni project, from inception to actual execution: database recovery, communication, alliances with companies for benefits, training, and implementation for schools in the network.Defined and executed database recovery and digitalization strategy. Started the project with 400 contacts in the alumni database and ended with 35,000+.Created data management and communication system.Managed newsletters and email campaigns.Created social media strategy… Show more Managed all aspects of the new Alumni project, from inception to actual execution: database recovery, communication, alliances with companies for benefits, training, and implementation for schools in the network.Defined and executed database recovery and digitalization strategy. Started the project with 400 contacts in the alumni database and ended with 35,000+.Created data management and communication system.Managed newsletters and email campaigns.Created social media strategy for communication and data recovery. (Facebook)Created and executed communication strategy for different channels (online and offline). Show less

Communication, marketing and design agency.

Link between advertising agency´s clients and creative & design teams.Account manager for two of the agency's top clients.In charge of the agency´s daily operation.