Head Global Business Intelligence
Linnich, North Rhine-Westphalia, Germany
Establishing, developing and leading the Global Intelligence Department/Function -Market Intelligence (e.g. forecasting/modelling of market developments by "data follow trend approach", business development regarding entering of new markets) - Consumer Intelligence (e.g. consumer-centric innovation to feed innovation front-end, general consumer trends as innovation driver) - Customer Intelligence (e.g. Net Promotor System, Strategic Customer Dialogues as customer commitment tool to understand future needs) - Packaging Intelligence (e.g. development of international cost model for innovation target costing, development, roll-out & training of global TCO Calculator, international key contact in detailing cost structure and parameters for selling filling lines, monitoring of packaging trends and technology developments to feed technology radar, member of Basic Research Group)