D.B.telligence is specialized in VALUE CREATION with Consulting, Services and Interim Management in ...... Customer Intelligence - Explore your customers... Competitor Intelligence - Be one step ahead... Market Intelligence - Know figures & trends... Strategy Intelligence - Identify & grow value... Innovation Intelligence - Engineer & create value... Sales Intelligence - Sell & harvest the value

Network expert for ...... strategy development, strategic marketing, value proposition engineering... customer, market and competitive analysis ... product innovation, development and sales

Special focus on on Product Innovation and Basic Research ...... Developing & implementing SIG Customer Value Driver Approach... Leading & strengthening the interface between Market & Technology (market-driven R&D)... Developing new innovation governance, introduction of Innovation Board... Leading & living new innovation approach in pilot projects... Introducing Business Case Steering... Key change agent to develop, explain & live culture, mindset and principlesCongress speech at Market & Competitive Intelligence Manufacturing in 2015, title "Innovation Intelligence - from Market Understanding to winning Products"

Establishing, developing and leading the Global Intelligence Department/Function -Market Intelligence (e.g. forecasting/modelling of market developments by "data follow trend approach", business development regarding entering of new markets) - Consumer Intelligence (e.g. consumer-centric innovation to feed innovation front-end, general consumer trends as innovation driver) - Customer Intelligence (e.g. Net Promotor System, Strategic Customer Dialogues as customer commitment tool to understand future needs) - Packaging Intelligence (e.g. development of international cost model for innovation target costing, development, roll-out & training of global TCO Calculator, international key contact in detailing cost structure and parameters for selling filling lines, monitoring of packaging trends and technology developments to feed technology radar, member of Basic Research Group)

Consultant in international projects on strategy development and efficiency optimization (e.g. market entry strategy, strategic re-positioning, re-organization of distribution chanels, due dilligence, benchmarking, search for cooperation partners in Sales & Marketing) -Acquisition of new clients and follow-up projects with annual sales targets (private enterprises as well as public tenders), development of Sales & Marketing tools (e.g. KSA Key Success Driver Analysis) -Managing of information/research department, development of consulting tools and frameworks, knowledge sharing, project de-briefing -American Silver Quality of Service Award for outstanding performance in leading consultency projects, 1998 -Publications on "Market research in industrial enterprises", Handbuch Mode-Marketing 1999

Support of consulting projects by market and competitive analysis in FMCG industry and retail (e.g. food & beverages, cosmetics, apparel, stationery) -Leading position in know-how management -Deputy Head for consumer goods research -Publication on own research study "Environmental-friendly detergents - perceived consumer risks", Absatzwirtschaft 1991