Founding Partner And Managing Director
CurrentThis small but active company was founded in order to introduce a new approach to TV consultancy and distribution. The usual sales approach, which is embedded in every distributor/independent producer to broadcaster relationship, is substituted by a fresh “I am on your side” consultancy that allows trust and develops business. Contents (either completed or in development) are carefully selected and incorporated into a custom-made proposal that either refers to existing slots and audience or… Show more This small but active company was founded in order to introduce a new approach to TV consultancy and distribution. The usual sales approach, which is embedded in every distributor/independent producer to broadcaster relationship, is substituted by a fresh “I am on your side” consultancy that allows trust and develops business. Contents (either completed or in development) are carefully selected and incorporated into a custom-made proposal that either refers to existing slots and audience or targets new areas to be developed or newly devised slot that could increase viewing potential for that specific broadcasterThe main challenge for this newco is obviously to prove itself on the international market and reconfirm the trust most of the major companies in the international arena have with respect to the owners. The second strategic goal is to develop original content that could be formatted and, taking into account the extremely difficult economic situation in the country, new and creative ways of finding financing to go into productionMain responsibilities include:· Devising and developing optimal commercial strategy and business models for the company’s offering;· Creating and maintaining relationships with key suppliers of content in the industry; acting as an interface between the company and the rights industry;· Devising cost saving initiatives and/or new business opportunities for clients (broadcasters and producers)· Creating and building out commercial creative propositions with the media, sales and marketing teams to sell to market· Scanning the market to gauge where the competitors are and developing commercial propositions that learn from and improve on their offerings· Meeting with Italian and international broadcasters to establish their commercial and editorial requirements and actioning this insight into the proposals· Inspiring creative idea development for clients and broadcasters in the area of Branded Content Show less
