Responsible for Il Mio Brodo Star platform and Soups and CreamsKEY RESPONSIBILITIES- Development of Il Mio Brodo Star brand strategy, positioning and product launch plan of creams and soups- New Product development (LE, Renovation, Innovation) - Brand Communication Strategy review and development of a new television campaign- Pack restyling of Il Mio Brodo Star full range- Budget and P&L management ownership.- Management of a PM Report to Head of Marketing

Responsible for food event and Game promotion activities (Coke Glasses promotion, UNO promotion).Marketing responsible for McDrive Business Development, Web Community and In store radio.KEY RESPONSIBILITIES• Coordination of the Mktg Plan for the competence projects and products implementing advertising tools below and above the line• Realization of co-mktg plans and special events• Management of the relationship with the suppliers, restaurants and partners

Responsible for the strategic development and communications of Happy Meal Campaigns and Family services and activities. KEY RESPONSIBILITIES• Management of the Happy Meal campaigns’ planning and execution • Development of the core positioning and messaging for the product• Development of co-marketing activities to support the Happy Meal business and family services • Set pricing to meet revenue and profitability goals • Specification of market requirements for current… Show more Responsible for the strategic development and communications of Happy Meal Campaigns and Family services and activities. KEY RESPONSIBILITIES• Management of the Happy Meal campaigns’ planning and execution • Development of the core positioning and messaging for the product• Development of co-marketing activities to support the Happy Meal business and family services • Set pricing to meet revenue and profitability goals • Specification of market requirements for current and future products and services by conducting qualitative and quantitative market researches. Show less

KEY RESPONSIBILITIES• Management of the qualitative and quantitative research (product test, advertising tracking, focus group etc.). • Frequent contacts with external and International Research Institutes. • Research report production and internal sharing. • Reference point to the department for the analysis and sales’ estimate and business performance comments.