Leader in Product Strategy for Burger King and Popeyes in Brazil. Responsible for ensuring portfolio consistency by creating recommendations for product movements, improvements, optimization, and review. Conduct market studies and consumer research to validate product concepts, ensuring innovations meet customer expectations and needs. Map and identify emerging trends and opportunities in the market, collaborating with partner agencies to develop effective and innovative marketing strategies… Show more Leader in Product Strategy for Burger King and Popeyes in Brazil. Responsible for ensuring portfolio consistency by creating recommendations for product movements, improvements, optimization, and review. Conduct market studies and consumer research to validate product concepts, ensuring innovations meet customer expectations and needs. Map and identify emerging trends and opportunities in the market, collaborating with partner agencies to develop effective and innovative marketing strategies. Define and develop new product concepts, ensuring alignment with the company's vision and strategic objectives. Monitor and analyze the performance of new products in the market based on success KPIs, adjusting strategies as needed to maximize success and consumer acceptance. Develop and present regular reports on project progress, providing data-driven insights and recommendations to the company's senior management. Show less

Development of concepts for the annual product launch strategy and mapping of trends in the foodservice market. Worked in partnership with the CMI team to lead consumer research and analysis of Brazilian market data to structure launches for the calendar of the next 2 years in alignment with business objectives and brand maturity in the country.Leader in restructuring the product launch process for greater agility and integration among the departments involved in new products (Innovation… Show more Development of concepts for the annual product launch strategy and mapping of trends in the foodservice market. Worked in partnership with the CMI team to lead consumer research and analysis of Brazilian market data to structure launches for the calendar of the next 2 years in alignment with business objectives and brand maturity in the country.Leader in restructuring the product launch process for greater agility and integration among the departments involved in new products (Innovation, Marketing, Communication, Supply Chain, Procurement, Sales, Analytics, Operation). Show less

Rethinking the Consumer Journey at Burger King stores through POP material strategy. Proposing new brand experiences and activation, as well as rethinking structures for multiple sales channels through trend analysis and customer behavior studies.Creating experiences for licensing partnerships with players from diverse market segments, ensuring consistency in Burger King's brand objectives in Brazil and collaborating on the company's results

Through prospecting and fostering relationships between brands, we've connected businesses with the established IRONMAN circuit in Brazil. Brands like Itaú BBA, Heineken, OMINT, Red Bull, Track and Field, Abbott, and Probiótica have partnered with IRONMAN between 2019 and 2022.We've bridged the gap between the esteemed values of IRONMAN to assist businesses in achieving their brand growth objectives through exposure, activations, and engagement with athletes throughout the circuit.

Product planning integrated with the IRONMAN Brasil brand to enhance the athlete experience and foster loyalty within the circuit.Introduced the inaugural children's race catering to kids aged 2 to 12 within the circuit's arena throughout the week of each event. Established the Unlimited Sports loyalty program, offering exclusive benefits to athletes actively engaged in all 6 events held annually.

Leading the Sports Department at ESPM enabled the ongoing development of sports within the university in 2016. Throughout this annual leadership cycle, we ensured strong relationships with coaching staff and athletes, managed sports facilities, and organized various competitions across 20 different sporting disciplines throughout the year.Additionally, we spearheaded continuous motivation campaigns to encourage dedication and foster a team spirit among all athletes.