Daniela Bernal Sanson Email & Phone Number

A digital transformation business based in the UK focused on life sciences brands around the world, aimed at healthcare professionals and patients.Successfully manage multiple digital projects for clients across the UK, Switzerland, France, Germany and USA, ensuring timely delivery and adherence to quality standards.- Coordinate and manage client stakeholders to ensure that all project objectives are met.- Develop high-level project plans, managing project resources requirements to ensure optimal utilization and delivery.- Lead a team of professionals in delivering high-quality projects, driving added value for successful delivery.- Conduct regular project meetings with clients, providing project status updates and ensuring that all queries are resolved in a timely manner.-Manage project budgets, ensuring that all projects are delivered within the allocated budgets.-Identified and mitigate project risks, ensuring that all projects are delivered within the agreed timelines.

España

Business and transformational leadership consulting services, specialists on the integration of strategic thinking + the use of Psytech tools (Technological Business Psychology) to rapidly impact the growth of entrepreneurs and companies.- Development of Business concept - Planning and managing digital marketing strategies.- Planning and executing website, SEO/SEM-Analyzing metrics

Colombia

Leading accounts team (2 people) and supporting client GSK (GlaxoSmithKline), with all digital marketing and ecommerce strategies for Colombian market in the consumer Healthcare division. Focused on health communication across OTC brands.Main functions:- Managing and supervising the creation, execution and delivery of digital integrated campaings (product launches, ecommerce strategies with retail partners, website content strategies and development, influencer marketing) always delivering added value to the client. - Overseeing day-to-day projects from end to end. Including times, costs and profitability.- Working as an organized team player, in the supervision of different departaments and disciplines such as creative, planning and strategy, content and data team (10 people) Building sinergy among teams.- Working hand to hand with Agency partners within Colombian market and keeping up to date on industry, competitive landscape, and trends within the client’s business.

Colombia

Startup which develops travel experiences for five different market segments through its own ecommerce.- Business conceptualization and digital marketing strategy for the launch of the company.- Implementation and control of the marketing plan.- Budget management for digital campaigns production.

Latam

Responsible for the integral management of local and regional clients, as well as the management of digital projects. Team leadership in the agency, approx. 25 people.COLGATE PALMOLIVE LATAM (Lady Speed Stick, Fabuloso, Axion, Suavitel y TuHogar.com)KIMBERLY CLARK (Kotex, Poise, Plenitud) MAZDA COLOMBIAMain Functions:• Planning, supervision and implementation of projects/ campaigns (Brand equity and strategies for product launches).• Permanent client contact and work with partners of international agencies and suppliers by developing integral communication strategies (Production of regional campaigns, digital strategies with the use of talents and influencers).• Leadership, team coordination and development of strategies for the development and optimization of the regional web platform of Colgate Palmolive Latin America (www.tuhogar.com). • Broad understanding of the business: risks, strategies and marketing objectives, applying them to the strategic direction of the projects, identifying opportunities for the growth of the assigned brands. • Financial responsibilities: control of assigned budgets and billing tracking.Achievements:• Development and leadership of effective, motivated and solid teams. Leading to the growth of brands through campaigns and successful projects. • Achievement of results through performance metrics and KPIs. Ex: Tuhogar.com, in 2018 by development of growth strategies, focus on content marketing and optimizations in SEO: 36% increase (1,291,488) organic visits to the site vs 2017. TuHogar Latam became as a reference for other countries in the Colgate Palmolive network. • Compliance of budget objectives according to monthly and annual projections.

Latam

NOKIA LATAM and DERCO (Suzuki, GreatWall y Geely)Responsible for the management and supervision of online campaigns and web content (Content Manager) of all Nokia sites for Southern Cone. In addition to being responsible for the Derco client as a point of contact for the development of digital projects.Main Functions:• Nokia CMS Management. Use of tools for the management and detailed monitoring of projects (Jira and Trello). • Development of a detailed plan for projects: coordination of internal team, management of time tables, monitoring of activities and prevention of risks. • Planning and coordination of web applications for events and launches for Derco Colombia (Suzuki).Achievements:• Effectively lead the migration of the websites for southern cone of Nokia to Microsoft. • Effective coordination of multifunctional teams, achieving compliance with established delivery times of projects and optimizing budgets.• Increase of annual units sold thanks to the web application developed for Derco.

Colombia

Main Functions:• Development of online advertising and communication strategies focused on online purchases (e-commerce).• Creating B2B sales strategies aimed at distributors.• Coordination and supervision the business unit in charge, with marketing and sales strategies B2C (home accessories and bridal lists) working with more than 4000 references.Achievements:• Compliance with KPIs: Traffic increase 10% (200,000 visits). Increase in online purchases as well as increase in sales by 10%. • Creation of long-term strategic alliances with customers and suppliers. Establish long lasting relationships with photographers and journalists.• Continuous fulfilment of the sales targets and coordinating a solid sales team.

Colombia

Main Functions:• Development and direction of digital marketing projects for more than 20 clients from different industries (Café Illy, Myriam Camhi, Leo Katz restaurants, Colchones El Dorado, Hoteles Royal, among others. Achievements• Coordination and leadership of the accounts department (2 junior accounts executives).Achievements:• Effective coordination of internal traffic decrease in the delivery time of campaigns and web pages. Achievement: Accomplish building solid and multifunctional groups in a dynamic environment.

Certificate In Digital Maketing Strategy, Marketing

Icte-English For International Business Communications

Certificate In Public Relations, Public Relations

Professional Degree In Advertising

High School