Daniela Bernal Sanson Email & Phone Number

A digital transformation business based in the UK focused on life sciences brands around the world, aimed at healthcare professionals and patients.Successfully manage multiple digital projects for clients across the UK, Switzerland, France, Germany and USA, ensuring timely delivery and adherence to quality standards.- Coordinate and manage client.

España

Business and transformational leadership consulting services, specialists on the integration of strategic thinking + the use of Psytech tools (Technological Business Psychology) to rapidly impact the growth of entrepreneurs and companies.- Development of Business concept - Planning and managing digital marketing strategies.- Planning and executing website.

Colombia

Leading accounts team (2 people) and supporting client GSK (GlaxoSmithKline), with all digital marketing and ecommerce strategies for Colombian market in the consumer Healthcare division. Focused on health communication across OTC brands.Main functions:- Managing and supervising the creation, execution and delivery of digital integrated campaings (product.

Colombia

Startup which develops travel experiences for five different market segments through its own ecommerce.- Business conceptualization and digital marketing strategy for the launch of the company.- Implementation and control of the marketing plan.- Budget management for digital campaigns production.

Latam

• Responsible for the integral management of local and regional clients, as well as the management of digital projects. Team leadership in the agency, approx. 25 people.COLGATE PALMOLIVE LATAM (Lady Speed Stick.
• Planning, supervision and implementation of projects/ campaigns (Brand equity and strategies for product launches).
• Permanent client contact and work with partners of international agencies and suppliers by developing integral communication strategies (Production of regional campaigns, digital strategies with the use of talents and.
• Leadership, team coordination and development of strategies for the development and optimization of the regional web platform of Colgate Palmolive Latin America (www.tuhogar.com).
• Broad understanding of the business: risks, strategies and marketing objectives, applying them to the strategic direction of the projects, identifying opportunities for the growth of the assigned brands.
• Financial responsibilities: control of assigned budgets and billing tracking.Achievements:

Latam

• NOKIA LATAM and DERCO (Suzuki, GreatWall y Geely)Responsible for the management and supervision of online campaigns and web content (Content Manager) of all Nokia sites for Southern Cone. In addition to being.
• Nokia CMS Management. Use of tools for the management and detailed monitoring of projects (Jira and Trello).
• Development of a detailed plan for projects: coordination of internal team, management of time tables, monitoring of activities and prevention of risks.
• Planning and coordination of web applications for events and launches for Derco Colombia (Suzuki).Achievements:
• Effectively lead the migration of the websites for southern cone of Nokia to Microsoft.
• Effective coordination of multifunctional teams, achieving compliance with established delivery times of projects and optimizing budgets.

Colombia

• Main Functions:
• Development of online advertising and communication strategies focused on online purchases (e-commerce).
• Creating B2B sales strategies aimed at distributors.
• Coordination and supervision the business unit in charge, with marketing and sales strategies B2C (home accessories and bridal lists) working with more than 4000 references.Achievements:
• Compliance with KPIs: Traffic increase 10% (200,000 visits). Increase in online purchases as well as increase in sales by 10%.
• Creation of long-term strategic alliances with customers and suppliers. Establish long lasting relationships with photographers and journalists.

Colombia

• Main Functions:
• Development and direction of digital marketing projects for more than 20 clients from different industries (Café Illy, Myriam Camhi, Leo Katz restaurants, Colchones El Dorado, Hoteles Royal, among others. Achievements
• Coordination and leadership of the accounts department (2 junior accounts executives).Achievements:
• Effective coordination of internal traffic decrease in the delivery time of campaigns and web pages. Achievement: Accomplish building solid and multifunctional groups in a dynamic environment.

Certificate In Digital Maketing Strategy, Marketing

Icte-English For International Business Communications

Certificate In Public Relations, Public Relations

Professional Degree In Advertising

High School