Daniela Blanco Email & Phone Number

As the lead the Americas POD, I manage a team of 7 insights and data project mangers and oversee key accounts like Coca-Cola and Colgate across US and LATAM markets. My focus is on driving strategic shopper projects, collaborating with Sales to develop account plans and strengthen client relationships. Plus, internally, I drive team development and process enhancements, while establishing and tracking KPIs to ensure operational excellence and goal achievement.

End to end project management coordinating global behavioral research studies, mainly for the US and LATAM. I manage external partners and internal team to create tests from scratch and generate insightful reports with business oriented recommendations. Also, I support sales representatives on pitches as well as mentoring junior colleagues within the insights team.

With internal and syndicated data sources such as Nielsen, market trends and adhoc research studies, I turned the information into a simple and actionable piece, to help different areas within the company to make effective decisions by an holistic understanding of customer and market behavior.

Close partner for marketing, financial services, purchasing and ops areas from Managers to VP audience. I worked on end to end qualitative, quantitative and market trends strategic projects.

As a key partner for sales and marketing areas, I led qualitative and quantitative studies for Mexico and Latin America to understand the behavior of competitors and consumers which, in addition to internal data and market analysis (Nielsen and Euromonitor), allowed me to evaluate the performance of the industry so that different business leaders could make strategic decisions.

Along with the Account Manager, I helped companies such as Nissan Mexico & LATAM, Comex, Adidas LATAM, Liverpool, Sony Mobile and Bayer to increase brand/product awareness and sales, with end to end BTL projects such as POS actions, product release for media, events and digital marketing actions.

Bachelor'S Degree, Marketing And Communication

Activities and Societies: I took a Retail certification and for my final project, I helped Mario Hernandez’ stores in Mexico to create.

Diploma, Business Management And Marketing

75 hours Summer course delivering marketing and business projects.