Daniela Blanco

Daniela Blanco Email and Phone Number

POD Lead for Americas @ EyeSee
london, england, united kingdom
Daniela Blanco's Location
Mexico City, Mexico, Mexico
Daniela Blanco's Contact Details

Daniela Blanco work email

Daniela Blanco personal email

n/a
About Daniela Blanco

With over 7 years in the Market Research industry, I have valuable experience on both client and agency sides, providing me with a holistic perspective on methodologies and business-oriented strategies. I specialize in Retail and FMCG, with additional experience in the Beauty industry.My expertise spans behavioral and traditional market research methodologies, and I'm passionate about leveraging data to drive meaningful business outcomes and fostering a collaborative, high-performing team environment.

Daniela Blanco's Current Company Details
EyeSee

Eyesee

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POD Lead for Americas
london, england, united kingdom
Website:
eyesee-research.com
Employees:
112
Daniela Blanco Work Experience Details
  • Eyesee
    Pod Lead For Americas
    Eyesee Jul 2024 - Present
    As the lead the Americas POD, I manage a team of 7 insights and data project mangers and oversee key accounts like Coca-Cola and Colgate across US and LATAM markets. My focus is on driving strategic shopper projects, collaborating with Sales to develop account plans and strengthen client relationships. Plus, internally, I drive team development and process enhancements, while establishing and tracking KPIs to ensure operational excellence and goal achievement.
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  • Eyesee
    Senior Insights Project Manager
    Eyesee Mar 2021 - Jul 2024
    End to end project management coordinating global behavioral research studies, mainly for the US and LATAM. I manage external partners and internal team to create tests from scratch and generate insightful reports with business oriented recommendations. Also, I support sales representatives on pitches as well as mentoring junior colleagues within the insights team.
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  • Walmart
    Co Manager In Customer & Market Insights
    Walmart Jun 2020 - Mar 2021
    With internal and syndicated data sources such as Nielsen, market trends and adhoc research studies, I turned the information into a simple and actionable piece, to help different areas within the company to make effective decisions by an holistic understanding of customer and market behavior.
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  • Walmart
    Assistant Manager In Customer & Market Insights
    Walmart Jan 2018 - Jun 2020
    Close partner for marketing, financial services, purchasing and ops areas from Managers to VP audience. I worked on end to end qualitative, quantitative and market trends strategic projects.
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  • Avon
    Analyst In Intelligence & Market Insights
    Avon Sep 2016 - Dec 2017
    As a key partner for sales and marketing areas, I led qualitative and quantitative studies for Mexico and Latin America to understand the behavior of competitors and consumers which, in addition to internal data and market analysis (Nielsen and Euromonitor), allowed me to evaluate the performance of the industry so that different business leaders could make strategic decisions.
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  • Ratpack Entertainment
    Jr Account Executive
    Ratpack Entertainment Sep 2015 - Sep 2016
    Along with the Account Manager, I helped companies such as Nissan Mexico & LATAM, Comex, Adidas LATAM, Liverpool, Sony Mobile and Bayer to increase brand/product awareness and sales, with end to end BTL projects such as POS actions, product release for media, events and digital marketing actions.
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Daniela Blanco Education Details

Frequently Asked Questions about Daniela Blanco

What company does Daniela Blanco work for?

Daniela Blanco works for Eyesee

What is Daniela Blanco's role at the current company?

Daniela Blanco's current role is POD Lead for Americas.

What is Daniela Blanco's email address?

Daniela Blanco's email address is da****@****rch.com

What schools did Daniela Blanco attend?

Daniela Blanco attended Tecnológico De Monterrey, Universidad Complutense De Madrid.

Who are Daniela Blanco's colleagues?

Daniela Blanco's colleagues are Aleksandar Velikic, Sanja Ćopić, Ozana Jurkovic, Dina Kijevčanin, Teodora Cvetković, Milica Radenković, Vanja Radic.

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